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Advertising Age

@AdAgeConnect

Advertising & marketing discussion, customer service and updates from Ad Age. For headlines & news follow @adage.

adage.com
Joined March 2013
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Photo by Advertising Age (@AdAgeConnect)Photo by Advertising Age (@AdAgeConnect)Photo by Advertising Age (@AdAgeConnect)Photo by Advertising Age (@AdAgeConnect)Photo by Advertising Age (@AdAgeConnect)Photo by Advertising Age (@AdAgeConnect)
While music is regarded as a "universal language", do you think it's the best way to focus global campaigns today? #AdAgeConnect
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In 2012, @CocaColaCo allocated the fewest funds on Sprite's U.S. advertising ($10.3M) vs Coke's ($243.4M) bit.ly/11in9MC #DataCenter
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.@YouTube network @Fullscreen creates a matchmaking service for marketers & creators, how should agencies react? bit.ly/11CbNZc
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#Creative pick of the day: @Febelfin reminds us why we should never share our financial data over the internet: bit.ly/12ZxMmO
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Efforts continue to "bring @Budweiser back as an icon of pop culture" w/ new global campaign feat. @Rihanna & @S_C_: bit.ly/1aaVMcX
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Meet America's 25 Biggest Megabrands: bit.ly/13FNqtN
Image from Advertising Age (@AdAgeConnect)
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.@LeoBurnett proves that ads stripped of their logos are capable of moving people, not just products. bit.ly/13J5Iud
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While customers resist the switch, @Sprint & @TMobile are expected to boost ad spending to gain share. bit.ly/14DC3k6
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Beer cans are making a comeback thanks to tech that supporters say improves taste, smell & drinkability: bit.ly/12VBqlP

Cans Make a Comeback For Beer Marketers Large And Small

Boston Beer Co., owner of Sam Adams, spent $1 million and two years perfecting its Sam can; Founders Brewing Co. spent millions refining its canning line.

adage.com
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.@Wunderman is the largest US mobile marketing agency with a reported 2012 revenue of $52 million. bit.ly/11in9MC #DataCenter
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What's the craziest fast-food menu item you've ever had or heard of? #AdAgeConnect bit.ly/10IVOpM
.@Wendys is launching it's new #PretzelLoveSongs campaign today w/ @NickSLachey live from West 34th st / Facebook: bit.ly/11vqQ6W
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.@Geico's ever-expanding and seemingly inexhaustible media budget has surpassed @Allstate's, but who do you think provides better content?
"Even if you fall on your face, you're still moving forward." - Victor Kiam #MotivationMonday
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This week's edition: do you think it's time to say goodbye to the @etrade baby? bit.ly/12cY1Hm
Image from Advertising Age (@AdAgeConnect)
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After a long weekend, it's certainly nice to get back to into the office...and don't worry, we've caught up for you: adage.com
"Deferred payment wasn't right in Popeye's world, and it isn't right in our business." bit.ly/1b2b5Gq
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.@Nokia expands relationship w/ @JWT_Worldwide in hopes to reduce slump after net sales drop 27.9% in 2012 ($38.81B): bit.ly/13lvd5I
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.@ProcterGamble ranked No. 1 in 2013 U.S. ad spending w/ expenses > $4.8 billion. bit.ly/11in9MC #DataCenter
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.@Motorola unveils its debut ad for the Moto X due in @Nytimes July 4: "the 1st smartphone you can design yourself".
Image from Advertising Age (@AdAgeConnect)

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