Adeke Mercy

The second day of the #IGAD Media and Influencer Training in Nairobi, Kenya, focused on the role of media and digital creators in promoting food systems resilience. Participants discussed how to share accurate information, verify facts, use reliable sources and create content that informs the public and encourages accountability. They also worked in groups to develop content around soil health and climate advisory services. By equipping journalists and influencers with the right skills and knowledge, IGAD is strengthening communication efforts to support more resilient food systems across the region. #RisingWithIGAD #OneRegionOneFuture

Through group discussions, participants explored the basics of good storytelling and how to create content that informs the public, raises important concerns, shapes policy debates and holds leaders accountable. The discussions also looked at the importance of ethics and independence in media and content creation. Sharing information comes with responsibility, and it is important to be truthful, fair and careful about the information shared with the public. The session was a reminder that storytelling is more than just sharing information. It is about helping people understand issues, bringing attention to community concerns and contributing to conversations that can lead to change. #RisingWithIGAD #OneRegionOneFuture