AgencyAnalytics

In business, "strategy" is a paradox... What do I mean? If you were to examine a successful business, you would first look at the strategy and then look at the execution. You would see that the execution follows the strategy. Makes sense. But you can't define strategy without first having some execution! Check-out this short clip from a recent interview with Noemi Kis to hear my thoughts on the relationship between strategy and execution. ==================================== - Follow me for daily growth tips - Please repost for your network ♻️ - Join my free newsletter (link in bio) - Check out my content partner @AgencyAnalytics !

This business model is killing your chances of success... THE SUPERHERO. You know what I mean... As a founder, your business "works" because you, personally, are... ...the go-to person for client fires ...the one who is really great at closing new clients ...the product/services "guru" on the team ...the one who chases leads etc. Before you think about your strategy for scale, you have to stop and take an inventory of what's working beyond you playing "superhero." Check-out this short clip from a recent interview with Noemi Kid to hear my thoughts on this business model and why you have to move beyond it ASAP. ==================================== - Follow me for daily growth tips - Please repost for your network ♻️ - Join my free newsletter (link in bio) - Check out my content partner @AgencyAnalytics !

Here's a harsh truth about running an agency or professional services firm... Very few people in your company are going to want to "work on the business." They just want to "do their thing." This is normal. But, the best firms are able to create a connection and bond with these folks by helping them see their place and contribution in the bigger picture. When this bond forms, they may not all be raising their hands to work on special projects, but they are certainly going to be more engaged in their work and, more importantly, the outcomes of their work. Check-out this short clip from a recent coaching session with my clients where I talk about the value of connecting your front line people with the big picture of the business. ==================================== - Follow me for daily growth tips - Please repost for your network ♻️ - Join my free newsletter (link in bio) - Check out my content partner @AgencyAnalytics !

Do you find it hard to keep good front line talent? More times than not, it's not because of... The pay The perks It's because you're not setting them up for success—you're not making them feel like a winner. They don't have clarity about how to succeed They aren't equipped for success They are being asked to work "on the business" It's incumbent upon us as leaders to create an environment where they can succeed... Clarity about what's expected in their role Provide them with the necessary tools Create an environment where they can learn and thrive Check-out this short clip from a recent coaching session with my clients where I talk about the value of letting your producers be producers. ==================================== - Follow me for daily growth tips - Please repost for your network ♻️ - Join my free newsletter (link in bio) - Check out my content partner @AgencyAnalytics !

This one thing is at the heart of so many client frustrations (and, thus, cancellations!)... Mismatched expectations. As service providers, it's incumbent upon us to be crystal clear about what we CAN and CANNOT deliver. Too many firms in the "marketing" and "PR" space are trying to be a "big picture" partner, thinking that their clients are going to love how "strategic" they are. But that is a formula for a short-term relationship. Look—the bottom line is this... Your clients want specific, tangible, measurable results from you, and the only way to do that is get really specific with your offering and then be radically clear about the results you are capable of delivering. Check-out this short clip from a recent coaching session with my clients where I talk about the value of aligning expectations with your clients. ==================================== - Follow me for daily growth tips - Please repost for your network ♻️ - Join my free newsletter (link in bio) - Check out my content partner @AgencyAnalytics !

Want to become a fortune teller for your market? Get closer to your target audience than anyone else in your industry. Be the gatherer of a tribe and ask the questions, hear the stories, feel their pain. Your Experience + Their Experience = Unmatched Insights Check-out this short clip from a recent coaching session with my clients where I talk about the value of building a tribe. ==================================== - Follow me for daily growth tips - Please repost for your network ♻️ - Join my free newsletter (link in bio) - Check out my content partner @AgencyAnalytics !

Transformation takes time. Especially if your business is woefully out of shape. It's a lot like being physically out of shape. Getting healthy and fit isn't going to come fast and it's not going to come easy. Realistically speaking, it's going to take one year. That's when you have the right habits and approaches installed. Year two is when you start to see momentum. By year three, your results are the best you've ever seen. Sadly, most aren't willing to think in three year time frames. That's true for your body and it's true for your business. (and everything else in life) Check-out this short clip from a recent coaching session with my clients where I talk about having the right expectation around transformation of your business. ==================================== - Follow me for daily growth tips - Please repost for your network ♻️ - Join my free newsletter (link in bio) - Check out my content partner @AgencyAnalytics !

Every agency and professional services firm must have this one component... A TRIBE As an agency or professional services firm, you are competing against a massive sea of competition. Think about it: you could throw a rock out your window and hit another firm like yours. The only way to stand-out and become magnetic is when you become obsessed with helping a specific group of people, solve their problem, and become their voice. Put this at the heart of everything you do and amazing things will happen for your firm—you'll no longer struggle to differentiate in an ocean of competition. Check-out this short clip from a recent coaching session with my clients where I talk about the value of building a tribe. ==================================== - Follow me for daily growth tips - Please repost for your network ♻️ - Join my free newsletter (link in bio) - Check out my content partner @AgencyAnalytics !

The key to long-term client relationships? Establishing and growing trust on a regular basis. Many service providers are really great at the basics of business (following-up, being responsive, etc.), but fail in this one big way: They don't set a clear roadmap for the journey to the destination... and then they wonder why clients become impatient. Look—in any long-term journey with clients, you have to remind them of how you promised the journey would unfold. Those milestones along the way, once achieved, reinforce the promises you made at the outset of the relationship. When there's a match between what you said would happen and what actually happens, trust grows. Check-out this short clip from a recent coaching session with my clients to hear my thoughts the importance of establishing roadmaps with your clients. ==================================== - Follow me for daily growth tips - Please repost for your network ♻️ - Join my free newsletter (link in bio) - Check out my content partner @AgencyAnalytics !

When crafting your vision, setting targets for "revenue" and "profit" aren't nearly as important as painting a picture of... Exciting milestones Specific achievements Inspiring impacts But, the key is making sure this vision is a shared vision so that it engages your entire team. Nobody goes to work to help make a founder rich. They go to work to get paid AND work on something they can be proud of. Check-out this short clip from a recent interview with Noemi Kis to hear my thoughts on how to craft a vision that is compelling and shared. ==================================== - Follow me for daily growth tips - Please repost for your network ♻️ - Join my free newsletter (link in bio) - Check out my content partner @AgencyAnalytics !

If your business is stuck or not growing as fast as you would like, it's almost always the result of not having (and sticking to!) this one thing... A True North Without a True North, you and your team are going to be distracted by "opportunity." This distraction will mean your company has forces within moving in all different directions. When this happens, you put a drag on momentum. And without momentum, you stagnate. Check-out this short clip from a recent interview with Noemi Kis to hear my thoughts on how to stay aligned to your True North. ==================================== - Follow me for daily growth tips - Please repost for your network ♻️ - Join my free newsletter (link in bio) - Check out my content partner @AgencyAnalytics !

Are you ready for a life of failure? That question isn't my attempt to be cute. If you're thinking about starting a business or you've just recently started, you must be prepared to deal with failure on a regular basis. Now, I'm not talking about "ultimate failure" where your business completely fails (although that can happen). Instead, I'm talking about "micro failure," and as an entrepreneur, you're going to experience this kind of failure often. Check-out this short clip from a recent interview with Noemi Kid to hear my thoughts on what you need to properly deal with living a life of micro failure. ==================================== - Follow me for daily growth tips - Please repost for your network ♻️ - Join my free newsletter (link in bio) - Check out my content partner @AgencyAnalytics !

Want lead-gen and sales to be a hell of a lot easier? Optimize this function of the business: Your Offering There are five traits of, what I call, a World Class Offering. When you nail these five traits, your revenue engine is ready for scale. But try to throw a bunch of clients into an offering that sucks? That's a formula for crash-and-burn. Check-out this short clip from a recent interview with Noemi Kid to hear my thoughts on the five traits of a World Class Offering. ==================================== - Follow me for daily growth tips - Please repost for your network ♻️ - Join my free newsletter (link in bio) - Check out my content partner @AgencyAnalytics !

Give your people this... and watch what happens. I've often said, the agency and pro services game is about "get clients, keep clients." But, you could also say to make that happen, you have to "get talent, keep talent." And there's one thing that keeps talent: THE RIGHT ENVIRONMENT Check-out this short clip from a recent coaching session to hear more about my thoughts on creating the right environment for your team. ==================================== - Follow me for daily growth tips - Please repost for your network ♻️ - Join my free newsletter (link in bio) - Check out my content partner @AgencyAnalytics !

This is what it takes to land your first clients... Anything. Everything. In the beginning, you have to deploy, what I call, "entrepreneurial brute force." At some point, you have to mature out of that, but it's important DNA you never want to lose. Check-out this short clip from a recent interview with Noemi Kis to hear my thoughts on getting your first clients... =============================== - Follow me Frank Cowell for daily growth tips - Please repost for your network ♻️ - Join my free newsletter (link in bio) - Check out my content partner @AgencyAnalytics !