AissaGood

Dr. Mike Boehlje is up now talking about the Innovation Strategy to ASTA Management Academy participants. In addition to @AllanGrayPU's recommendation, Boehlje recommends reading "Discovery-Driven Growth" and "The Entrepreneurial Mindset" both also by @rgmcgrath. #agribusiness

.@AllanGrayPU: From the customer's perspective, what is the job that they are hiring you to do? Customer value proposition. #agribusiness #seed

"Innovation is hard work." -Craig Newman #agribusiness #seed

Congratulations to all of our #ASTAMgmt17 participants for completing this week's seminar! @Better_Seed #management

Boehlje: Cash may be king, but profitability is the kingdom. Where you get cash is as important as how much. #ASTAMgmt17 #finance

Downey: We can't define #marketing efforts based on products we create. We have to market them based on what customers need. #ASTAMgmt17

Downey: We can't figure out what our customers want until we know who our customers are. #ASTAMgmt17 #marketing #management

Craig Newman: We think of ourselves as victims of change, but sometimes we are the instigators. #ASTAMgmt17 #agribusiness #management

Gray: "China was yesterday's story, India is today's story and, I believe, tomorrow's story is sub-Saharan Africa." #ASTAMgmt17 #economics

Gray: Number of mouths on this planet is irrelevant if they don't have the money to afford food. #ASTAMgmt17 #agribusiness

Fun and learning collide this morning in this #ASTAMgmt17 communication and team-building exercise with Pete Hammett. #management – at West Lafayette, IN