Built & sold $5M/year agency, now helping agencies #ChargeMore | Habukkuk 2:2 | Helped 400+ Agencies Close 15K-100K "Enterprise Clients"
Next Workshop 11/16 👉🏼
Joined November 2019
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Not long ago Samuel was charging 2-3k/m to help brands with paid media, funnels & email
He just sent this into the wins channel
He’s tripled his prices
If you want to do that too, you can join our next Enterprise Client Workshop
(Check out 150+ testimonials on the page below):
Your clients do NOT WANT LEADS or APPOINTMENTS or CALLS
They want the result of those things (clients / customers)
The more you can close the gap between the lead and the closed deal, the more you can charge
For example
If you also include
Sales consulting, precall indoctrination, follow up systems, etc
You can charge WAY MORE than someone who just “books 30 calls in 30 days”
We've helped 476 agencies refine their offer to close 15K - 100K Enterprise Clients in our workshops
The next one starts Nov 16:
join.enterpriseclients.com/w…
Nobody wants Facebook ads
Nobody wants cold email
Nobody even wants leads
They want the result of those things
companies will pay 10x more for an OUTCOME than just deliverables
don't say: i make launch videos
say: i make tech companies go viral
don't say: i make street interviews
say: i build brand trust with authenticity
don't say: i'm a media buyer
say: i build predictable acquisition systems for brands
present your offer correctly = higher perceived value = more $$ for you
If you don’t fulfill the contracts you sign
Don’t be surprised when your clients don’t fulfill yours
Unfortunately the key to growth on Twitter is taking whatever point you want to make and turning it into rage bait
Eg
I could say “clients that pay you more are easier to work with”
True, but not emotion provoking
“If you let clients pay you less than 10k/month you’re a cuck”
That’ll get the views
People who are not from DFW have zero understanding of how big of a city it actually is
No traffic, all highway driving still takes an hour to get from one side to the other
I remember the first time I lost a deal for being too cheap
I knew the prospect was interviewing multiple agencies so my strategy was to be the 'best deal'
I went through my pitch, told him the price and he looked at me with disgust
"You're gonna do all that for $3500?"
Me, being young and naive, thinking price is actually what made decisions for successful companies:
"Yeah! What a great deal right??"
Shortly after the call ended
I never heard from him again
I later saw their logo on a competitor's website who I knew charged 3-5x what I did
Don't be dumb like me
Charge more
there is so much fucking money out there
do you realize big brands AREN’T ALLOWED to buy solutions/work with agencies that are too cheap??
they need to figure out how to allocate a $5,000,000 marketing budget for Q4
they can’t waste their time hiring $2k/m agencies
you need to create an offer BIG ENOUGH for them to buy
You don’t need more clients
You need better clients
I have over 200 agency owners and freelancers active in my community right now, and the whole “clients who pay more are easier to work with” thing is absolutely true.
The guys I’m helping close $30k, $50k, $100k+ deals generally have great clients... they move fast, respect the work and don’t ask for endless changes.
That’s because they’re busier business owners.
Their business is doing well, so they know they need people they can just hand problems over to.
That’s why low-budget clients are often a disaster.
They have hardly anything else going on... so they want to keep an eye on everything, look over your shoulder and suggest changes.
And they’re so nervous about getting results that, ironically, they ruin most of your chances of helping them in the first place.
That’s why successful agency owners and freelancers just keep pulling ahead.
Once you get past a certain point, you get better clients who give you more control -> better results -> even bigger and better clients.
If you want to charge 5-6 figures/month
Join our next workshop
Join.enterpriseclients.com/w…
If you send a Claude deck to try to close a deal
Go ahead and start working your next prospect
If you want to sell more in B2B, be less formal. Has worked for me. Stop sending claude slop decks. Stop sending polished emails. Break their frame.
Can't tell you how many people have said something along the lines of "really refreshing that you guys did actual analysis and not an ai slop deck"
Literally a basic ass word doc of screenshots and rambling notes + what this would cost to do...10-20k/mo deals from this consistently.
If you want to learn how to build sales material that closes enterprise clients (like the hundreds of agencies we’ve worked with)
Join us
Join.enterpriseclients.com/w…
If someone offers you equity in exchange to do marketing services for their company
Their company is worthless
