Alex

I had to get a lot better at interacting with people and at text based communication. I'm naturally quite blunt, and writing amplifies that Initially I thought it was just my style and the other people had to get used to it, but that's wrong. Better to adapt to the other person And in the remote work age, being available (+ decisive/useful) is a huge edge. This comes naturally, so the challenge for me was (and kind of still is) managing it so I'm not on literally 24/7 Also I'm just lucky that I was able to start working when chat based communication became the norm, it was super helpful for me to get a soft launch into the corporate world and develop from a keyboard warrior that hated taking calls. I could express opinions and learn from the reactions in a way that's much more comfortable for me Anyway I don't know if this was an AI reply but the above still stands ty for reading

I'm going to take this opportunity to share an opinion rather than answer the question My advice is study creators, not brand accounts. Brands are usually in a deep niche that isn't relevant to you, and if they have success you shouldn't copy their formula. If you do, you'll get diminishing returns at best Creators are faster and more innovative than brands anyway. They don't have review cycles and lawyers. They set the trends, brands follow them. Study why top creators stay on top. Watch what makes new creators blow up. Transpose your learnings and carve your own path for your brand

I'd love to see more crypto teams focusing on creating powerful moments for their users and community Why? Increased loyalty, brand sentiment and, best of all, word-of-mouth recommendations Businesses can stand out by hand-crafting exceptional moments which create a meaningful impact with their customers. For example: 1) The 'popsicle phone' An average looking hotel found a unique way to deliver an extraordinary guest experience. They have a red phone by the pool - pick it up, ask for a popsicle. Before you know it one is delivered on a silver tray It's free, it's unlimited, yet it doesn't cost the business much at all. Meanwhile, the unexpected touch creates a memorable moment that elevates the guest's experience. You can bet that's one thing they tell all their friends about the trip 2) The lost toy When a family finished their stay at a Ritz-Carlton resort their child left behind his favourite stuffed giraffe The kid couldn't sleep without it, so the Dad told him the giraffe was just taking a longer holiday and would be home soon. He contacted the resort and asked the staff to return the toy, along with a picture of it enjoying the stay if they could They went above and beyond. The family received a whole photo album of the giraffe enjoying all that the resort had to offer The family loved it. It created an unforgettable, heartwarming experience, simply by a member of staff going above and beyond to provide incredible customer service. The story also became famous and still gets media coverage today 3) Uniswap's airdrop One day in late 2020, cryptocurrency holders around the world woke up thousands of dollars richer. They were airdropped $UNI simply for being a user of the product In 2020 this was a totally new concept. Out of nowhere, the most loyal, plugged-in and influential crypto users were retroactively rewarded for their every-day behaviour This created a magical moment that still ripples through crypto today. Five years later, token launches still try to emulate parts of what Uniswap achieved. What they don't realize is Uniswap created an unforgettable moment - that's why it was so special ————————— This is the formula to create a moment: 1) Break the script. People remember moments that are unexpected or non-ordinary. Surprise, exceed expectations, use creativity to break daily routines 2) Elevate. Amplify emotions. Focus on rising above the usual level of daily life by adding fun, excitement and sensory appeal 3) Create a point of clarity - powerful moments often cause new perspectives of sudden realizations 4) Form or deepen connections - shared experiences and building trust between individuals or groups are often part of memorable moments This concept and the examples (except Uniswap) are from the book 'The Power of Moments'. Pick it up to go deeper! ————————— Two reasons I'd love to see this approach in crypto: 1) Crypto is full of copycats and diminishing returns, but each iteration misses the underlying principles of the initial success - the emotional impact on the user. Thinking in moments can make this clear 2) Growth and marketing in crypto is too focused on short term hype. We need more creativity and long-term thinking. Aiming to deliver unforgettable moments is a way to course correct Finally, some random rough thoughts on how this could be used: - Social listening - find your most loyal brand advocate and give them something that means a lot to transform their week, e.g. a years supply of their favourite chocolate - Founder engagement - surprise your community with your presence at small local events on the other side of the world. Take time to connect deeply 1-1. Get direct feedback and act on it - Product building - create a special limited run UX with Easter eggs that deeply connects with your most loyal user(s) - Community rewards - use Kaito to find and retroactively mass reward your biggest vocal supporters when they weren't expecting anything

I quit my job in March, and I've been travelling full time since It's been amazing - I've seen so many incredible things Here are the most surreal places I've been so far, plus how much I've spent:

For sure! Partly this stems from social media being somewhat misunderstood and/or being an extremely common entry level position. Because of this, social roles have a huge spectrum of talent, with it being most common that social managers are early in their career and lacking the support structure needed to grow Doing social media well is hard. You need to be strong at various internal skills. I wrote about this before, linked below Reality is it's a multi-faceted role. If you excel in one area, like shitposting, that's great - but only if the team has other people that can help with product marketing, data analysis, communications, crisis management etc It's also still true that social is undervalued by many execs, they don't see direct returns so they don't get it. This means staffing efforts are half hearted, and the staff aren't set up for success - zero freedom, no budget, little resources and so on I also believe it's an uncommon skill to be able to read the room of a community accurately and quickly, and turn that around into compelling, engaging content. Then if you combine that with the more senior skills of needing to influence other departments to adjust comms strategies, marketing campaigns etc. Not easy!

When you're building something or putting yourself out there, people will be lining up to criticize. Until it works. Then they want to be your best friend.