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B2B marketing guy. Marketing Week’s Team of the Year 2023. 2x B2B Marketing Awards Grand Prix winner.

London, UK
Joined May 2013
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Product builds brands. Brand doesn't build products. (Lesson for advertising from Steve Jobs)
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EPIC ending, innit 🤯 #LondonSeries
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"It's better to create something others criticise than to create nothing and criticise others" (Ricky Gervais)
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Doing business without marketing is like winking at a girl in the dark. You know what you're doing, but no one else does. Usually attributed with "advertising" instead of "marketing" to Steuart Henderson Britt
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This is insane. The average colour from each frame of top 21 movies, compressed into one picture: 1/21 The Shining
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If asking “what do we want this ad to say” comes before answering “what do we want the audience to do,” your chances of saying something irrelevant increase exponentially.
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Classic Dave Trott ad from the golden age of his much loved agency GGT. Beautifully typeset. Beautifully written. But what's more interesting is that this ad could've very easily have been written for the social media age. Guess some things never change.
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Brilliant recruitment ad. Hire Marta.
This PMM from Spain got laid off so she made this video to stand out in the job market and I loveeee itttt. It's broken LinkedIn!
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Meme of the week:
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Apparently this is Busan’s slogan. Better than most taglines, I reckon.
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This is a GREAT French ad, it would efinitely save lives if it ran over here
Great demo of how massive a Truck's blind spots can be. Source: reddit.com/r/interestingasfu…
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This is so clever!
Ikea was the first retailer to let customers pay with time. And the campaign garnished more than $14,000,000 in earned media. Here’s the campaign:
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David Ogilvy's philosophy of advertising
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Interesting claim from the book Mixed Signals: creative people don’t necessarily have better ideas on average; they have more ideas, some of which are highly creative
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Brian retweeted
“We speak late night.” McDonald’s OOH ads written like drunk people ordering. bit.ly/3HmcA8L
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In 2022 Call To Action® broke the 100 episode barrier, regularly charted in Top 5 Biz & Marketing pods in both USA & UK and made over 100,000 listeners 'Feel better about marketing™'. These beautiful brains made your Top 10. Big ❤️to you all. gasp.agency/media/call-to-ac… #CTAPod📣
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Christmas Day seemed appropriate to retweet this - campaignlive.co.uk/article/w…
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2022 in search trends. Nice chart.
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