Brian retweeted
Product builds brands.
Brand doesn't build products.
(Lesson for advertising from Steve Jobs)
Brian retweeted
"It's better to create something others criticise than to create nothing and criticise others"
(Ricky Gervais)
Brian retweeted
Doing business without marketing is like winking at a girl in the dark. You know what you're doing, but no one else does.
Usually attributed with "advertising" instead of "marketing" to Steuart Henderson Britt
Brian retweeted
This is insane.
The average colour from each frame of top 21 movies, compressed into one picture:
1/21 The Shining
Brian retweeted
If asking “what do we want this ad to say” comes before answering “what do we want the audience to do,” your chances of saying something irrelevant increase exponentially.
Brian retweeted
Classic Dave Trott ad from the golden age of his much loved agency GGT. Beautifully typeset. Beautifully written. But what's more interesting is that this ad could've very easily have been written for the social media age. Guess some things never change.
Brian retweeted
This is a GREAT French ad, it would efinitely save lives if it ran over here
Brian retweeted
IGNORE THE BRIEF davetrott.co.uk/2023/05/igno…
Brian retweeted
Interesting claim from the book Mixed Signals: creative people don’t necessarily have better ideas on average; they have more ideas, some of which are highly creative
Brian retweeted
This is a great ad, 50 years old (from yesterday's George Tannenbaum blog) simple hard-nosed logic:
youtube.com/watch?v=OHug0AIh…
Brian retweeted
“We speak late night.” McDonald’s OOH ads written like drunk people ordering. bit.ly/3HmcA8L
Brian retweeted
In 2022 Call To Action® broke the 100 episode barrier, regularly charted in Top 5 Biz & Marketing pods in both USA & UK and made over 100,000 listeners 'Feel better about marketing™'.
These beautiful brains made your Top 10. Big ❤️to you all.
gasp.agency/media/call-to-ac… #CTAPod📣
Brian retweeted
Christmas Day seemed appropriate to retweet this - campaignlive.co.uk/article/w…


































