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Brian

@B_L_Colburn

Coach to podcasters & newsletter creators vs. Overwhelm, Analysis Paralysis, Shiny Object Syndrome & Perfectionism. Clear plans. Measurable growth.

 California, USA
bcolburn.com/
Joined January 2009
  • Tweets3.2K
  • Following237
  • Followers324
819Media
Photo by Brian (@B_L_Colburn)Photo by Brian (@B_L_Colburn)Photo by Brian (@B_L_Colburn)Photo by Brian (@B_L_Colburn)Photo by Brian (@B_L_Colburn)Photo by Brian (@B_L_Colburn)Photo by Brian (@B_L_Colburn)Photo by Brian (@B_L_Colburn)Photo by Brian (@B_L_Colburn)Photo by Brian (@B_L_Colburn)
I scored 76 creators in one niche on a 100-point scale. Nobody reached 80. The median was 56.9. In most niches, the top spot is not taken. It is waiting. link.bcolburn.com/EMCIR
White BColburn Coaching graphic: Nobody reached 80. 0 of 76 creators scored 80 or higher out of 100. Median 56.9

ALT White BColburn Coaching graphic: Nobody reached 80. 0 of 76 creators scored 80 or higher out of 100. Median 56.9

A guide gives you the foundations. A plan makes them yours. Start with the free guide, then book a 30-minute Virtual Coffee if you want help applying it: bcolburncoaching.mailchimpsi… #CreatorEconomy
Two coffee cups on a sunny cafe table with an open blank notebook and pen between them, under the bold headline From Guide to Plan.

ALT Two coffee cups on a sunny cafe table with an open blank notebook and pen between them, under the bold headline From Guide to Plan.

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2 pages. 5 foundations. For each: the pattern you're stuck in and one move to make this week. Read it in a few minutes, use it the same day. Free: bcolburncoaching.mailchimpsi… #ContentStrategy
Two crisp blank sheets of paper side by side on a light oak table with a pen, seen from above, under the bold headline Two Pages. Five Moves.

ALT Two crisp blank sheets of paper side by side on a light oak table with a pen, seen from above, under the bold headline Two Pages. Five Moves.

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Of the 76 emergency managers I scored who publish, only 3 use YouTube or video. 25 have a newsletter. 51 are on LinkedIn. Sometimes the open lane is a format, not a topic. link.bcolburn.com/EMCIR
White BColburn Coaching graphic: The format almost nobody uses. 3 of 76 publish on YouTube or video. LinkedIn 51, newsletter 25

ALT White BColburn Coaching graphic: The format almost nobody uses. 3 of 76 publish on YouTube or video. LinkedIn 51, newsletter 25

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Tools amplify good workflow. They don't create it. Before another app, add structure: a clear promise, a decision rule, one focus, a definition of done, 3 weekly numbers. Free guide: bcolburncoaching.mailchimpsi… #Productivity
A closed metal toolbox next to a simple hand-drawn flowchart of boxes and arrows on paper, under the bold headline Tools Don't Create Workflow.

ALT A closed metal toolbox next to a simple hand-drawn flowchart of boxes and arrows on paper, under the bold headline Tools Don't Create Workflow.

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TikTok gets up to 42% more views than Reels. Reels win on shares. Carousels earn 9x the saves of single images. Each platform rewards something different (Metricool 2026): linkedin.com/feed/update/urn… #ShortFormVideo
Three glowing vertical screens in magenta, cyan, and red in a dark space, under the bold headline Reach or Relationship?

ALT Three glowing vertical screens in magenta, cyan, and red in a dark space, under the bold headline Reach or Relationship?

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Substack keeps adding tools: subject-line tests, freewalls, segments, paid-only blocks, Perks, chat channels, RSS podcasts, Creator Kits. You need 2 or 3, not all. Here's how to choose: linkedin.com/feed/update/urn… #Substack
A dark wall of toggle switches with three glowing neon green, under the bold headline Turn These On.

ALT A dark wall of toggle switches with three glowing neon green, under the bold headline Turn These On.

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"I don't have time" is real. That's why the 5 foundations cut work instead of adding it: fewer ideas, faster decisions, one platform, a clear "done," and measurement. Free guide: bcolburncoaching.mailchimpsi… #TimeManagement
A small brass pocket watch beside a single blank sticky note on a clean white desk, under the bold headline No Time? Start Smaller.

ALT A small brass pocket watch beside a single blank sticky note on a clean white desk, under the bold headline No Time? Start Smaller.

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Read Spotify analytics as a funnel. High impressions, low plays: fix packaging. Good plays, weak completion: fix the episode. Strong completion, weak follows: fix positioning: linkedin.com/feed/update/urn… #Podcasting
A glass funnel of glowing green liquid leaking from a crack, under the bold headline Find the Leak.

ALT A glass funnel of glowing green liquid leaking from a crack, under the bold headline Find the Leak.

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EMN Media doubled newsletter subscribers in two months and grew paid subscriber revenue 50%. The foundations behind that kind of growth are in my free guide: bcolburncoaching.mailchimpsi… #Newsletter
A row of white mailboxes in clear morning light, the last one overflowing with letters, under the bold headline Doubled in Two Months.

ALT A row of white mailboxes in clear morning light, the last one overflowing with letters, under the bold headline Doubled in Two Months.

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The most common publishing rhythm among the 76 creators I scored was monthly (26 creators). The highest-scoring rhythm was biweekly (22 creators, median 67.5). The gap between common and effective is one extra post a month. link.bcolburn.com/EMCIR
White BColburn Coaching graphic: How often the field publishes. Weekly or more 3, biweekly 22, monthly 26, quarterly 13, irregular 4, dormant 8

ALT White BColburn Coaching graphic: How often the field publishes. Weekly or more 3, biweekly 22, monthly 26, quarterly 13, irregular 4, dormant 8

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EM Weekly, a 30-minute weekly podcast, grew from concept to sale with $64,000 in final annual revenue. The structure I use is in a free 2-page guide: bcolburncoaching.mailchimpsi… #Podcasting
A podcast desk with two microphones and a small glowing warm light in a calm, modern studio, under the bold headline From Concept to Sale.

ALT A podcast desk with two microphones and a small glowing warm light in a calm, modern studio, under the bold headline From Concept to Sale.

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A 15-minute Sunday habit: check reach, engagement, revenue. One line on what worked, one on what didn't. Pick this week's most important piece. Free guide: bcolburncoaching.mailchimpsi… #ContentStrategy
A clipboard holding a blank sheet with three empty checkbox rows beside a morning coffee in soft window light, under the bold headline Your Sunday Scorecard.

ALT A clipboard holding a blank sheet with three empty checkbox rows beside a morning coffee in soft window light, under the bold headline Your Sunday Scorecard.

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12 of 76 creators I scored had no verifiable original post in 90 days. Every Top 25 creator published within the quarter. A quiet feed is the fastest way to drop off the list. link.bcolburn.com/EMCIR
White BColburn Coaching graphic: Every Top 25 creator published this quarter. 12 of 76 had no verifiable original item in 90 days

ALT White BColburn Coaching graphic: Every Top 25 creator published this quarter. 12 of 76 had no verifiable original item in 90 days

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Decide what "done" means before you start. For a weekly post: one idea, one example, one next step, proofread once out loud. Meets the bar? Ship it. Free guide: bcolburncoaching.mailchimpsi… #ContentCreation
A finish line ribbon stretched across an empty running track at dawn, under the bold headline Define Done First.

ALT A finish line ribbon stretched across an empty running track at dawn, under the bold headline Define Done First.

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Actions express priorities. Check last week's calendar, not your to-do list. If content only gets leftover time, that's your real priority. Protect one weekly block. Free guide: bcolburncoaching.mailchimpsi… #TimeManagement
An open paper weekly planner with one time block shaded in warm gold and the rest empty, under the bold headline Actions Express Priorities.

ALT An open paper weekly planner with one time block shaded in warm gold and the rest empty, under the bold headline Actions Express Priorities.

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Riverside just gave podcasters a team of AI agents: producer, editor, clipper, marketer. Nothing posts without your sign-off. Plus Gemini Notebook, Claude Duet and GPT-6.1 Terra. Full breakdown on my LinkedIn. #Podcasting
A hand points down toward four small glowing robots on a dark podcast studio desk, each holding a blank lit card, beside a broadcast microphone, under the bold title Agents Ask First.

ALT A hand points down toward four small glowing robots on a dark podcast studio desk, each holding a blank lit card, beside a broadcast microphone, under the bold title Agents Ask First.

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Creators on 4 or more channels published a median of 6 items in 90 days. Single-channel creators: 3. They also had more verified talks, media and leadership roles (median 2 vs 0). Breadth builds momentum. link.bcolburn.com/EMCIR
White BColburn Coaching graphic: More channels, more output. Median items published in 90 days: 1 channel 3, 2 channels 4, 3 channels 5, 4 or more 6

ALT White BColburn Coaching graphic: More channels, more output. Median items published in 90 days: 1 channel 3, 2 channels 4, 3 channels 5, 4 or more 6

4
Some decisions don't need more research. They need a deadline. 24 hours for small ones, one week for bigger ones. Then pick and move. Free guide: bcolburncoaching.mailchimpsi… #Productivity
An hourglass on a desk with the last grains of golden sand falling in warm side light, under the bold headline Set a Decision Deadline.

ALT An hourglass on a desk with the last grains of golden sand falling in warm side light, under the bold headline Set a Decision Deadline.

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LinkedIn likes fell 13% year over year, but clicks rose 5% and overall engagement rose about 14% (Metricool 2026, 673K posts). Stop measuring likes. Full breakdown: linkedin.com/feed/update/urn… #LinkedIn
Deflated heart balloons on a dark floor with a glowing blue arrow rising behind them, under the bold headline Stop Counting Likes.

ALT Deflated heart balloons on a dark floor with a glowing blue arrow rising behind them, under the bold headline Stop Counting Likes.

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