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Excited to see our partnership with @bluelightsf make the news! Many more to come
Hedged promo is working! @goodbarsd customers shouting "Cmonnnn Spain I want my $100 off!!!" Double the expected turnout, everyone pumped about the wristbands.
Backstop retweeted
Pick your team 🇦🇷🇪🇸
If your team wins → $1 shot.
If your team wins by 2+ → Up to $100 back on your tab as a gift card.
📍 Sunday July 19th • 12 PM • 1872 Rosecrans St.
Ran by @Backstopco, hedged on @kalshi
This Sunday, we are trying something new for the World Cup Final. We are teaming up with @goodbarsd in San Diego to run a unique hedged promo: pick Argentina or Spain when you enter the bar, and if your team wins you get up to $100 back! Everyone gets a wristband to show off their pick!
The bar's downside is fully hedged on @Kalshi — so the bar can't lose.
Second city, third venue, many more coming.
Two big moments from the bars (@bluelightsf and @freewheelbrew) we helped run hedges for:
1. Overheard a table of 8 sitting next to me "you hear about the Kalshi thing? Let's order appetizers and an extra round. if USA wins it's basically free." That was +$200 in one order. One group paid for the bar's hedge before kickoff.
2. Owner: "most fun I've had in a while — I'm ready for the next one!"
Backstop retweeted
Another small business hedging with @Kalshi.
This is the future.
Bay Area — watching USA v Belgium today?
Freewheel Brewing (Redwood City) is giving back $100 off the 5 biggest tabs if the US wins. Just open a tab before kickoff.
Let’s go USA!
Insanely effective marketing — 2M+ views and a packed house from one night. At Backstop, we design the hedge behind promos like this so small businesses can go viral without eating the risk.




