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BFLG-UK

@BflgUk

Baby Feeding Law Group-UK seeks to end marketing practices which commercialise infant feeding, mislead consumers & threatening breastfeeding @1stepsnutrition

bflg-uk.org/
Joined March 2019
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Photo by BFLG-UK (@BflgUk)Photo by BFLG-UK (@BflgUk)Photo by BFLG-UK (@BflgUk)Photo by BFLG-UK (@BflgUk)Photo by BFLG-UK (@BflgUk)Photo by BFLG-UK (@BflgUk)Photo by BFLG-UK (@BflgUk)Photo by BFLG-UK (@BflgUk)Photo by BFLG-UK (@BflgUk)Photo by BFLG-UK (@BflgUk)
Our latest reports, guidance, position statements and briefing documents are available here: bflg-uk.org/our-work
Our Work — Baby Feeding Law Group UK

Our Work — Baby Feeding Law Group UK

bflg-uk.org
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In a recent statement, the International Confederation of Midwives emphasised that #midwives must remain vigilant against unethical marketing practices by the commercial milk formula industry and prioritise evidence-based support for breastfeeding parents boobingit.com/midwives-must-…

Midwives and the Commercial Milk Formula Industry

In a recent statement, ICM emphasized that midwives must remain vigilant against unethical marketing practices by the commercial milk formula industry

boobingit.com
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🌸 This #MothersDay, we’re teaming up with @LeicesterMammas to highlight the need for stronger breastfeeding support, better maternity rights, and tighter regulations on commercial baby food marketing in this powerful blog 💕 Check it out⬇️ sustainweb.org/blogs/mar30-m…
Leicester Mammas Telling our Tales Cafe meet up

ALT Leicester Mammas Telling our Tales Cafe meet up

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Our new paper is out now - Investigating the marketing of bottles and teats designed to replicate #breastfeeding and the evidence (lack of) which underpins their features onlinelibrary.wiley.com/doi/… @DrKathryn_Bould @BeckySelf123 @LJMU_Health @LJMUResearch
A Descriptive Investigation of Infant Feeding Bottles Marketed in the UK Designed to Replicate...

A Descriptive Investigation of Infant Feeding Bottles Marketed in the UK Designed to Replicate...

Scant attention has been given to the marketing of infant feeding bottles and teats with claimed equivalence to breastfeeding. Such bottles are purported as having ‘breast-like’ qualities and to be...

onlinelibrary.wiley.com
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Fabulous piece by a wonderful early years nutrition advocate @JessBrownFuller 👏 Political opinion with Jess Brown-Fuller MP: Building a healthier future for our children sussexexpress.co.uk/news/opi… @BflgUk
Political opinion with Jess Brown-Fuller MP: Building a healthier future for our children

Political opinion with Jess Brown-Fuller MP: Building a healthier future for our children

Last week, I was invited to speak on a panel of politicians at the Children’s Food Summit, run by Sustain, an alliance of charities, organisations and communities working to improve food and farming...

sussexexpress.co.uk
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Ty ⁦@JessBrownFuller⁩ for a passionate speech calling for action to enable #breastfeeding & support for all families in their infant feeding journeys, because babies matter too! #childrensfood25 ⁦@BflgUk⁩
Image from First Steps Nutrition Trust (@1stepsnutrition)
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Well worth a 👂 for a low down on @CMAgovUK #formula market study. Strongly support the view that price promotions on formula milks are NOT appropriate + action to enable families who use formula to do so safely needs to take place alongside actions to enable #breastfeeding 🤱🏼
The Food Foundation (@Food_Foundation) profile pictureThe Food Foundation
@Food_Foundation21 Feb 2025
👶🏻🍼 Why is some #InfantFormula double the price of the cheapest despite having the same nutritional value? Our Head of Policy and Advocacy @hannahbrins tries to make sense of it in the context of the latest @CMAgovUK report. 🎧 Listen in full: bit.ly/418tFM6 #FormulaPricing #costofliving #foodpoverty
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Quotes from us in: "Can the CMA save parents from infant formula confusion?" thegrocer.co.uk/analysis-and… More on this from us: firststepsnutrition.org/news 👀A full position from @BflgUk (for whom we act as secretariat) will be published following consultation with all 38 members
Can the CMA save parents from infant formula confusion?

Can the CMA save parents from infant formula confusion?

The CMA's report on infant formula concluded parents are overpaying by £300 a year. How does it plan to tackle the issue and what's the response?

thegrocer.co.uk
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Just published in Maternal & Child Nutrition journal: Prioritising Profits Over Public Health? Why UK Commercial Milk Formula Marketing Regulations Need to be Strengthened and Enforced, Not Weakened doi.org/10.1111/mcn.70002

Prioritising Profits Over Public Health? Why UK Commercial Milk Formula Marketing Regulations Need...

Click on the article title to read more.

onlinelibrary.wiley.com
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@MidwivesRCM @NatashaMDay @NBHelpline @NCTcharity @savechildrenuk @UKAMB1 @UNICEF_uk @babyfriendly @unisontheunion @Wen_UK @wbtiuk @pattirundall @HelenGrayIBCLC @c_patton_ @CatherineHine @shereen_fisher @GillyWeaver @CatrianaMcKie @DHSCgovuk @KazzaCarolyn @AlisonSpiro
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@BetterBfing @besideyoumedway @LittleDoctorVic
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The CMA report is clear: marketing tactics must change, and prices must be fair. Formula is an essential product, not a premium one—parents deserve transparency.
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The CMA’s final report exposes a broken system that puts industry profits over parents. Their recommendations to government include: ✅ Extending the advertising ban to follow-on formulas ✅ Ensuring clearer, evidence-based information for parents ✅ Improving price transparency
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🚨 @CMAgovUK calls for sweeping changes to the #babyformula industry Formula prices have soared 30% since 2021, yet companies continue to maintain high profits. Now, CMA confirms that misleading marketing tactics are driving up costs for parents. 📺 Watch @KatiePNutrition on BBC
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🚨Important report 🚨Important recommendation Plain/Generic labelling to be used on infant formula in hospitals-ALL are nutritionally equivalent Ripped-off parents pay for #BigFormula posh packaging & aggressive advertising➡️ 💷Big Profits💷 @babyfriendly @babymilkaction
Competition & Markets Authority (@CMAgovUK) profile pictureCompetition & Markets Authority
@CMAgovUK14 Feb 2025
We’re recommending standardised infant formula packaging in hospitals; providing clear information to parents and banning the advertising of follow-on formula. Read more: gov.uk/government/news/infan… #InfantFormula
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Replying to @1stepsnutrition @CMAgovUK
Great to see respect of the need to protect #breastfeeding Fuller reaction in our press release firststepsnutrition.org/pres…
Press — First Steps Nutrition Trust

Press — First Steps Nutrition Trust

firststepsnutrition.org
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Welcome recs from @CMAgovUK following an investigation made possible using our infant formula price monitoring data. ✅Stronger labelling & ad rules. ✅Labelling enforcement. ✅Sharing the 🔑 message that all infant formula are nutritionally sufficient. ✅Plain labels in NHS.
Competition & Markets Authority (@CMAgovUK) profile pictureCompetition & Markets Authority
@CMAgovUK14 Feb 2025
We’re recommending standardised infant formula packaging in hospitals; providing clear information to parents and banning the advertising of follow-on formula. Read more: gov.uk/government/news/infan… #InfantFormula
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speaking on BBC Breakfast, @KatiePNutrition from @1stepsnutrition & the @BflgUk explained how: 📌 Formula companies use branding & pricing tactics to make parents believe expensive products are better. 📌 Prices have increased far beyond inflation, even in a cost of living crisis
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For too long, the conversation has focused on parents, while the industry goes unchecked. @1stepsnutrition & the @BflgUk have been working to shift the focus—placing scrutiny where it belongs: on formula companies.
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