You can steal users like successful projects by tweaking your narrative & storytelling. Just follow me - The narrative guy | send me memes 🥹
Web6
Joined September 2022
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successful projects don't treat users like customers
they treat them like students
because every successful crypto product requires behavior change
you're asking people to learn new concepts
change old habits
take new risks
adopt new beliefs
you can't force that
you have to teach it
the projects that win aren't the ones with the loudest announcements
they're the ones that help users understand why this matters
they create guides instead of ads
they answer questions instead of chasing impressions
they build trust before asking for action
because when people learn something valuable, they share it
and when they feel supported, they stay
stop asking _how do we get more users?
and start asking
what do our users need to learn to quit their current solution?
because the moment your users start teaching each other, you have built more than a product
you've built a movement
solana is a great example
they have people believing they are the best blockchain by treating people like students
freezing take:
people don't like your product
they like what the product says about them.
that's why the strongest communities in web3 rarely grow because of features alone
people join because being part of it becomes an expression of who they are
it's why some people proudly put a project in their bio
why they attend events
why they create content without being asked
why they defend a project when nobody is paying them to
the product may attract attention
but identity creates belonging
and belonging creates evangelists
not everyone will care about what you're building
that's okay
you don't need everyone
you need the people who see your vision and believe being part of it says something about who they are
when that happens, growth stops feeling like marketing
it starts feeling like a movement.
Tomite 🩵🌸 retweeted
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selling made easy
nigga doesn’t want to be the only one selling
so he built came up with a better name for it and also made sure others whales can use it too.
that’s smart
btc might just hit $40k this year.
JUST IN: Michael Saylor's 'Strategy' launches a Bitcoin Monetization Program that allows the company to sell $BTC to fund operations.
Tomite 🩵🌸 retweeted
successful projects don't treat users like customers
they treat them like students
because every successful crypto product requires behavior change
you're asking people to learn new concepts
change old habits
take new risks
adopt new beliefs
you can't force that
you have to teach it
the projects that win aren't the ones with the loudest announcements
they're the ones that help users understand why this matters
they create guides instead of ads
they answer questions instead of chasing impressions
they build trust before asking for action
because when people learn something valuable, they share it
and when they feel supported, they stay
stop asking _how do we get more users?
and start asking
what do our users need to learn to quit their current solution?
because the moment your users start teaching each other, you have built more than a product
you've built a movement
solana is a great example
they have people believing they are the best blockchain by treating people like students
freezing take:
people don't like your product
they like what the product says about them.
that's why the strongest communities in web3 rarely grow because of features alone
people join because being part of it becomes an expression of who they are
it's why some people proudly put a project in their bio
why they attend events
why they create content without being asked
why they defend a project when nobody is paying them to
the product may attract attention
but identity creates belonging
and belonging creates evangelists
not everyone will care about what you're building
that's okay
you don't need everyone
you need the people who see your vision and believe being part of it says something about who they are
when that happens, growth stops feeling like marketing
it starts feeling like a movement.
what if founders look at their target audience as students who need to be educated on why their current solution isn’t enough anymore?
then position their own product as a more efficient solution
freezing take:
people don't like your product
they like what the product says about them.
that's why the strongest communities in web3 rarely grow because of features alone
people join because being part of it becomes an expression of who they are
it's why some people proudly put a project in their bio
why they attend events
why they create content without being asked
why they defend a project when nobody is paying them to
the product may attract attention
but identity creates belonging
and belonging creates evangelists
not everyone will care about what you're building
that's okay
you don't need everyone
you need the people who see your vision and believe being part of it says something about who they are
when that happens, growth stops feeling like marketing
it starts feeling like a movement.
one of the hardest lessons in marketing is accepting that some people will never care
they won't use your product
they won't understand the appeal
they won't agree with your vision
and that's okay
many teams hear a few negative comments and immediately start changing direction
they soften the positioning
they broaden the messaging
they try to appeal to everyone
but that's usually how products become forgettable
look at GMX.
the project wasn't designed for every crypto user
it resonated with a specific group of traders who valued onchain perpetuals and a different trading experience from centralized exchanges
that focus helped it build a loyal audience
this is the lesson
when you're building for everyone, every criticism feels important
when you're building for a specific audience, you can ignore feedback from people who were never going to use the product anyway
not every user is your user
the goal is not to convince everyone
the goal is to become valuable to the people you set out to serve in the first place.
We need a new title for what we call intern in this industry
or does this mean no company in web3 hires an actual intern anymore?
I had my first half marathon and recorded it with Myle by @fhenix
21km was a big challenge because my highest run before this was around 12km
let's have a run together?
IRL in NYC, or async anywhere in the world - using the Myle app by @fhenix
I've got new sneakers and encrypted swag - super ready and excited!
links in the thread
how can a company operate for 9 years without a social presence?
i have been mia here because a web2 company reached out to me last week to help them with marketing
after they told me the plan is to scale, i asked for their socials to check through and they had none
the only thing close to socials they have is a google business presence & whatsApp
and they have 2 different locations in the country
now, they want to scale.
so I asked how they have been getting clients for the past 9 years
ladies and gentlemen, word of mouth & physical flyers
i had to ask again to be sure of what I heard.
they have actually been smart about it.
the company run service apartments(Airbnb). they partner with event centers to distribute their flyers during events
and the company incentivizes staffs every 2 months who brings clients. they have a leaderboard 😂
it gets interesting everyday as i learn more about their marketing funnel
p.s: finally! this is the post i was trying to write 5 hours ago while getting dragged into different activities
big yes to his comment
there are a lot of shitty messaging in crypto
projects’ website, damage control speech, and socials in general
but because it brings a lot of engagement, they are fine. especially their socials
so they believe they are doing a great job
until the day it starts being obvious
i would add that every project need to have a pr(public relations) personnel on their team.
it’s going to save the project from a lot of unnecessary talks
p.s: relying entirely on ai for pr is a bad idea
one of the hardest lessons in marketing is accepting that some people will never care
they won't use your product
they won't understand the appeal
they won't agree with your vision
and that's okay
many teams hear a few negative comments and immediately start changing direction
they soften the positioning
they broaden the messaging
they try to appeal to everyone
but that's usually how products become forgettable
look at GMX.
the project wasn't designed for every crypto user
it resonated with a specific group of traders who valued onchain perpetuals and a different trading experience from centralized exchanges
that focus helped it build a loyal audience
this is the lesson
when you're building for everyone, every criticism feels important
when you're building for a specific audience, you can ignore feedback from people who were never going to use the product anyway
not every user is your user
the goal is not to convince everyone
the goal is to become valuable to the people you set out to serve in the first place.
hey founder,
i know you want a lot of users for your product but stop trying to win everyone at once
every crypto chad talks about mass adoption but growth rarely starts with everyone
it starts with a small group of people who already want what you're building
look at Polymarket
it didn't try to attract every crypto user from day one. it resonated first with people who enjoyed making predictions, expressing strong opinions, and following major events closely
that group was enough
they used the product, talked about it, and helped spread it
this is the counterintuitive lesson
the smaller your initial market, the more focused you can be
your messaging becomes clearer
your product becomes more relevant
your users become easier to delight
many teams believe growth comes from expanding their audience
but more often, growth starts when you become indispensable to a specific group first
choose your first believers carefully because they are the foundation for everyone who comes after them.
took my time yesterday to have fun irl. it’s has a pretty long time since i had this much fun
i feel ready to take on everything that comes this week
gm gm and have an amazing week
