Me: "Hey #Midjourney, imagine an attentive scientist listening to a presentation."
Midjourney: "How will we know he's a scientist? Hmm. Perhaps he should be firmly gripping a beaker."
AI is a constant font of hilarity.
#lifesciencemarketing #generativeAI #imageAI #AIfails
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Who's in Philadelphia for #CHPINorthAmerica this week? We're always in Philly, but we'll be at CHPI as well!
If you would like to schedule a meeting and talk #LifeScienceMarketing, get in touch: [email protected] / 313-312-4626
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We'll be at #CPHINorthAmerica May 7 - 9 in Philadelphia. Get in contact if you would like to schedule a meeting and talk #LifeScienceMarketing!
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I'll probably write a full post about this, but in the interim, PSA not to optimize for Quality Score in #GoogleAds. It's a silly metric. Optimize for clicks, #CPC, conversions, and other metrics which actually matter.
#SearchMarketing #LifeScienceMarketing #SearchAdvertising
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Don't leave out niche terms in your #GoogleAds #SearchAdvertising campaigns! While you might not get a ton of clicks, you can get really great results finding relevant terms that your competitors aren't advertising for.
#SearchMarketing #SEM #LifeScienceMarketing
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Every week we discover another #laboratory process, idea, or object which #Midjourney clearly has no idea about.
Me: "Midjourney, imagine a photograph of a modern rotary evaporator:"
Midjourney:
#lifesciencemarketing #sciencemarketing
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Turning to a different generative AI, Midjourney thinks synthetic biologists are 75% likely to work with plants, and 25% likely to need to call the Ghostbusters.
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It's incredible what a bit of optimization can do.
#LifeScienceMarketing #GoogleAds #GoogleAdsOptimization #CampaignOptimization #ConversionRateOptimization #SearchAdvertising #ConversionRate
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TFW you know, with absolute certainty, that someone just typed "whole #plasmid #sequencing #laboratory" into an image AI and took whatever they got.
#science #scienceimages #sciencemarketing #marketingscience #lifesciencemarketing
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We have yet to get #Midjourney to approximate IHC accurately, even by feeding it sample images. The color is never right and it doesn't produce anything that looks like realistic cells. This is its attempt at #organoids.
#microscopy #AI #LifeScienceMarketing #ScienceIllustration
Every once in a while, we surprise even ourselves. Ask anyone in the space how competitive the terms for ULT Freezers are.
#GoogleAds #SearchAdvertising #SearchMarketing #CPC #CTR #Advertising #LifeScienceMarketing
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Giving it an image prompt gets it closer, but still very far from anything that would be recognizable to a scientist.
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In today's episode of #AI failing at #scientificillustration, we took a stab at having Midjourney draw a 3D rendering of a #GPCR within a lipid bilayer.
... Nope, that's not it at all.
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We've frequently thought that #GoogleAds self-optimizes for tactics most applicable to things like pizza, insurance, and used cars. Its near-ubiquitous misapplication of "Ad Strength" is demonstrated by its disconnect from its own data.
#SearchAdvertising #MarketingAnalytics
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