BioBM

Deploying AI to increase sales outreach volume won't solve life science revenue targets. Activity does not expand customer research budgets. While 90% of tools and services leaders use AI for sales, only 13% see win rate gains because tools are pointed at productivity instead of proof of value. biobm.com/thinking/blog/ai-p… #LifeScienceMarketing #CommercialStrategy #SalesEnablement #AIinSales

In global life science B2B, web infrastructure security directly affects commercial reputation and procurement compliance. A CVSS 9.2 PHP flaw puts customer portals and storefronts at risk. Here is what commercial teams need to know: biobm.com/thinking/blog/crit… #LifeScienceMarketing #CyberSecurity #WebSecurity #B2B

What to do on Monday to earn identity permission from scientific buyers: ungate your best technical application notes. If a scientist must trade contact details to evaluate your data, you sacrifice institutional trust for short-term lead volume. biobm.com/thinking/blog/iden… #LifeScienceMarketing #ContentMarketing #MarketingStrategy #SEO

Standard software sales funnels fail in life science tools commercialization because bench scientists do not live in marketing stages. They live inside protocols, where switching tools introduces technical risk and re-validation costs. biobm.com/thinking/blog/how-… #LifeScienceMarketing #CommercialStrategy #LabEquipment #DemandGeneration

Generative text tools didn't fix life science campaign bottlenecks; they just flooded manual review queues with more drafts. Real speed comes from agentic AI evaluating pre-approved atomic content blocks in real time. biobm.com/thinking/blog/agen… #LifeScienceMarketing #AgenticMarketing #MarketingAutomation #LifeScienceTools

Heavy HTML overhead causes AI search tools to truncate technical life science content. Here is how standards like llms.txt make your site machine-readable: biobm.com/thinking/blog/ai-a… #LifeScienceMarketing #Marketing #SEO #GEO #AIO #GenerativeAI #AIOptimization

In B2B #LifeScienceMarketing, using AI to create content just increases noise. The shift to agentic AI moves its role in marketing from simply making more stuff to enabling autonomous real-time campaign orchestration. biobm.com/thinking/blog/agen… #AgenticMarketing #DemandGeneration

Consumer Next-Best Action models fail in life science B2B. With small sample sizes and complex decisions, agentic AI shouldn't automate emails, but rather act as a co-pilot for sales reps. biobm.com/thinking/blog/agen… #AgenticMarketing #LifeScienceMarketing #Marketing #NextBestAction

Google Ads' Performance Max campaigns auto-optimize with AI. But does that mean you can "set it and forget it"? Here is the #1 thing life science marketers need to know before using PMax campaigns: biobm.com/2025/06/google-per… #GoogleAds #LifeScienceMarketing #MarketingAnalytics

Don't just drive traffic, drive results! Our new blog post reveals why conversion tracking is a game-changer for life science marketing. From understanding user actions to proving your ROI, we break it down so you can make smarter decisions. Read it here: ow.ly/rpOb50WPHBQ

Intrigued by the easy setup & automatic optimization of Google Ads PMax? It seems easy to set up, but if you don't have conversion value tracking you'll blow your budget & optimize for the wrong things. biobm.com/2025/06/google-per… #LifeScienceMarketing #GoogleAds #SearchMarketing

Anxiously awaiting the day when generative image AI can accurately depict contextual text in a way that makes sense. I'll take just "depicting text" as a first step, though.

We Polled Scientists on #AI-generated #spam emails. Do they appreciate the additional personalization, or dislike it just as much as old school bulk spam? The results were clear-cut. See them at biobm.com/2025/03/scientists… #coldemail #AIspam #lifesciencemarketing #emailmarketing

This account of how someone tried to #deepfake Ferrari is chilling. Corporate #management definitely needs to have safeguards in place to prevent #fraud in the #AI era. Be careful out there, execs! sloanreview.mit.edu/article/…

#AI is changing #SERPs, w/ more focus on AI overviews. As they become more prevalent, traffic from legacy organic search results will decrease. How can life science marketers optimize for generative search results? ow.ly/H85U50UisKC #LifeScienceMarketing #marketing #SEO

A lot of consumers use #AI to help them find the best products. But do scientists? This poll gives a conclusive answer (and some insights as to why): biobm.com/2024/11/do-scienti… #LifeScienceMarketing #LLM #GenerativeEngineOptimization #GEO

Many reputable websites tag all their links with rel="nofollow". Does that mean they aren't any good for SEO? No, so long as your linking is contextually relevant. Learn more about what nofollow means for SEO and backlinking: biobm.com/2024/05/dont-stres… #SEO #LifeScienceMarketing

What is Generative Engine Optimization and can life science marketers make use of it? How different is GEO from #SEO from a marketer's perspective? Is GEO even useful at this stage? We answer these questions and more: ow.ly/H85U50UisKC #LifeScienceMarketing #marketing

Do scientists use #AI / #LLM for product discovery? Some friends of BioBM recently posted a poll in the Labrats group on Reddit and got an interesting, and perhaps surprisingly conclusive answer: biobm.com/2024/11/do-scienti… #LifeScienceMarketing #GenerativeEngineOptimization #GEO

Is Perplexity a reliable AI partner for life scientists? Can it do literature review? Can it develop protocols? What are its limits? We had 3 experienced scientists in different life science fields ask it questions of increasing difficulty to find out: ow.ly/zSBH50TM6mQ