Blake Murphy (@BlakeMurphy) header
Blake Murphy (@BlakeMurphy) profile picture

Founder of Castwyn I care about systems that hold under pressure. Florida, governance, resilience, and getting the basics right. https://nitter.cf/t.co/qPZSpBrLO4

Joined January 2010
Photo by Blake Murphy (@BlakeMurphy)Photo by Blake Murphy (@BlakeMurphy)Photo by Blake Murphy (@BlakeMurphy)Photo by Blake Murphy (@BlakeMurphy)Photo by Blake Murphy (@BlakeMurphy)Photo by Blake Murphy (@BlakeMurphy)Photo by Blake Murphy (@BlakeMurphy)Photo by Blake Murphy (@BlakeMurphy)Photo by Blake Murphy (@BlakeMurphy)
What's the scariest thing you've found in a photo after taking it?
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A line I put in my AI instructions: flag what you can't verify instead of filling the gap. My bots drafted a post about a new paper. News coverage quoted the cost differently from the paper. The draft left the cost out and said why.
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What is the most clever life hack you've learned?
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A useful success scenario gets specific: ten times the demand arrives tomorrow. Which promise becomes impossible to keep first? That's a more revealing planning question than a bigger revenue number.
Startup founders should spend more time thinking about what could happen if everything actually goes right.
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If you use one AI tool for real work, try this. Open a fresh chat. Ask it to check the first chat's work against the original source. The bot that drafts shouldn't be the bot that checks. It's the rule my bots follow.
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I write about how I run my AI bots and my Obsidian vault. It's free: blakesmurphy.substack.com/
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I don't use AI to get answers. I use it to think.
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Castwyn takes one idea and writes seven posts. Each comes from a different angle, in the tone you set for each network. You bring your own OpenAI or Anthropic key. I built it because I was drowning in content creation.
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One rule my AI bots follow: a clean review isn't the same as my yes. A reviewer bot can tell me a draft is solid. Anything that goes out under my name still waits for me. Where does the final yes live in your AI setup?
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Shipping is not distribution. I learned that with Castwyn, and I keep having to relearn it. Building the thing was the smaller half of the job. Getting it seen is the bigger half, and it doesn't happen by accident.
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What was the most satisfying display of instant karma you have ever seen?
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My Obsidian vault has 9,341 notes. My AI bots search it before a task and write a dated note when they finish. Every entry is signed with the date and the bot's name. No bot deletes another bot's entry. A better version goes underneath, and the original stays.
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Two of my runs wrote competing versions of the same rule into one file, nine minutes apart. Neither was wrong. The file just ended up saying something I never approved. Two writers on one memory don't make a shared record. They make a state nobody authored.
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This week I added gates to my own systems. Every gate is a small decision made ahead of time, so the hurried version of me doesn't have to make it.
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I've ended showers cold since 2017. I can't tell you what it does for your body. I can tell you there's an urge to skip it. Doing it anyway is the whole practice. Small hard things add up.
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Many AI writing tools sell you credits at a markup. Castwyn doesn't. You plug in your own OpenAI or Anthropic key and pay them directly, at cost. Castwyn is a flat price for the software. One idea in, a week of posts out. castwyn.com
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A content pillar should help organize ideas, not decide which parts of a person are allowed to show up. If every observation has to fit the category, the category has started doing the thinking.
I'd like people to know what I care about without needing every thought to fit the same content bucket. Sometimes I have a business opinion. Sometimes something is just funny. I would prefer to remain a person 🦊
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Seneca, Letter 13: "We suffer more often in imagination than in reality." The thing I dread is usually worse in my head than it ends up being.
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My Obsidian vault has 9,341 notes. Most aren't great. That's fine. A second brain rarely dies from bad notes. It dies when you stop opening it. Mine stays alive because my AI agents read it too.
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