Blueprint is a public opinion research initiative designed to take a sober, detailed look at what Democrats need to do to win
Joined October 2023
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It's no secret that voters are frustrated with the cost of living and the status quo, but how do they put it in their own words?
Our new focus poll, combining the depth of a focus group with the scale of a poll, reveals just that, as well as what it will take to win them over ⬇️
We surveyed a scaled, online sample of 490 voters weighted by education, race, gender, age, income, geography, and politics and using a mix of multiple choice and open-ended questions.
Take an interactive look through the findings here and below: focuspoll.blueprint-research…
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Can confirm: blueprint-research.com/polli…
Trump has become so politically toxic that voters now say Joe Biden — whose unpopularity forced him into early retirement — did a better job as president, according to three new polls.
@zacharybasu reports
axios.com/2026/02/12/trump-p…
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From our latest polling - these were among the highest OPPOSED Trump actions
61% of voters oppose “Trump welcoming billions in investment from Saudi Arabia, Qatar, and the UAE into Trump family businesses” and 64% oppose Trump “engaging in self-dealing and personal enrichment”
Reporter: Is it appropriate for your family to do business with Saudi Arabia while you’re president? The us intelligence concluded you orchestrated the murder of a journalist…
Trump: Who are you with?
Reporter: ABC News
Trump: ABC Fake news. I have nothing to do with the family business. You mentioned somebody extremely controversial—a lot of people didn't like that gentleman. Whether you did or didn't like him, things happen but he knew nothing about it. You don't have to embarrass our guest.
From our latest:
New: Ezra Klein isn't content with opining about the Democratic Party — he's positioned himself as a powerbroker inside of it.
W/ @hollyotterbein on how the columnist has blurred the lines between opinion and operative.
axios.com/2025/11/16/ezra-kl…
For all you wanting numbers as you refresh the Trump-Musk feed...
You can see our write-up of the findings from the survey here:
blueprint-research.com/polli…
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Retweeting this for no particular reason...
Our new polling is out! The top takeaways:
1. Trump Is Underwater; Musk Is Even Deeper: Trump’s net job approval rating is -6; Musk’s is -16, with a favorability score that has steadily declined since the election and half of voters saying he’s not competent to manage a government agency.
2. Voters Aren’t Convinced Musk Is “The Real President”: Across multiple tests, Blueprint consistently found that while voters see Musk as highly influential in the administration, they’re not persuaded by the idea that he’s overtaken Trump.
3. Top Voter Concerns: Social Security and Medicare, Dangerous Layoffs, and Sensitive Data: Our new polling shows that, when it comes to voters’ worries about Musk and DOGE’s actions, concerns centered around threats to Social Security and Medicare, dangerous, indiscriminate firings at key agencies, and a reckless approach to Americans’ personal information—not Musk’s conflicts of interest or personal life.
4. Stick to the Basics on Messaging: We found that messages attacking the Trump administration/DOGE’s cost-cutting efforts are most effective when they highlight third rails, such as Musk calling Social Security “a Ponzi scheme.”
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Our lead pollster, @TheRealERS, writes in @washingtonpost that a key lesson from the Wisconsin Supreme Court race is that closer Elon Musk is to an election’s central narrative, the worse Republicans do. washingtonpost.com/opinions/…
In a test measuring relative concern about things Musk has done in both his government role and his personal life, actions and statements threatening Social Security are three of the five voters are most worried about.
Our new polling is out! The top takeaways:
1. Trump Is Underwater; Musk Is Even Deeper: Trump’s net job approval rating is -6; Musk’s is -16, with a favorability score that has steadily declined since the election and half of voters saying he’s not competent to manage a government agency.
2. Voters Aren’t Convinced Musk Is “The Real President”: Across multiple tests, Blueprint consistently found that while voters see Musk as highly influential in the administration, they’re not persuaded by the idea that he’s overtaken Trump.
3. Top Voter Concerns: Social Security and Medicare, Dangerous Layoffs, and Sensitive Data: Our new polling shows that, when it comes to voters’ worries about Musk and DOGE’s actions, concerns centered around threats to Social Security and Medicare, dangerous, indiscriminate firings at key agencies, and a reckless approach to Americans’ personal information—not Musk’s conflicts of interest or personal life.
4. Stick to the Basics on Messaging: We found that messages attacking the Trump administration/DOGE’s cost-cutting efforts are most effective when they highlight third rails, such as Musk calling Social Security “a Ponzi scheme.”
Our new polling is out! The top takeaways:
1. Trump Is Underwater; Musk Is Even Deeper: Trump’s net job approval rating is -6; Musk’s is -16, with a favorability score that has steadily declined since the election and half of voters saying he’s not competent to manage a government agency.
2. Voters Aren’t Convinced Musk Is “The Real President”: Across multiple tests, Blueprint consistently found that while voters see Musk as highly influential in the administration, they’re not persuaded by the idea that he’s overtaken Trump.
3. Top Voter Concerns: Social Security and Medicare, Dangerous Layoffs, and Sensitive Data: Our new polling shows that, when it comes to voters’ worries about Musk and DOGE’s actions, concerns centered around threats to Social Security and Medicare, dangerous, indiscriminate firings at key agencies, and a reckless approach to Americans’ personal information—not Musk’s conflicts of interest or personal life.
4. Stick to the Basics on Messaging: We found that messages attacking the Trump administration/DOGE’s cost-cutting efforts are most effective when they highlight third rails, such as Musk calling Social Security “a Ponzi scheme.”
You can see our write-up of the findings from the survey here:
blueprint-research.com/polli…
We made a deck.
No, it won’t 10x your ROI or pitch you on AI-workflow solutions, but it will tell you how Democrats can stop losing winnable voters.
Rife with charts and analysis for consumption and sharing, dig more into our findings below: blueprint-research.com/polli…
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"A poll by Blueprint, a liberal firm, illustrates the risk for the GOP. The survey found that voters reported one of the most persuasive arguments for voting for Democrats as a check on Republicans was that Trump cannot be trusted to protect Social Security and Medicare. The same poll also had a number of warnings for Democrats, including that most voters think they are hopelessly lost when it comes to figuring out a strategy to take on Trump."
The latest West Wing Playbook: Musk reaches for the third rail, from @hollyotterbein and co.
politico.com/newsletters/wes…
See our polling here: blueprint-research.com/polli…
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Folks…
Musk Calls Entitlements the ‘Big One’ to Cut, Countering Trump
bloomberg.com/news/articles/…
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“Voters expect something very clear from the Democratic Party…. Don’t be a spectacle.” @TheRealERS tells @aaronzitner
We're back with our first poll of 2025!
It shows that a plurality of voters believe Democrats have no clear strategy to oppose Trump. It also explores what the public believes Democrats' message should be and which of Trump's actions so far they like the most and least.
New: Only 10% of voters think Dems have a good strategy for dealing with Trump. And that's coming from a liberal group's poll.
40% said Dems have no strategy at all. 24% said they have a strategy, but it's bad.
w/ @lisakashinsky @brakktonbooker @MyahWard politico.com/news/2025/03/06…
The full poll can be found here: blueprint-research.com/polli…
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NEW POLL! Voters' primary election concerns persist through to desired Dem priorities in a Trump era---prices, prices, prices.
The poll also shows the anti-incumbency headwinds Democrats faced this year. Voters see them as defenders of a broken system (establishment) compared to Republicans who are seen more as representing elites.
