@BoF

The leading global media and intelligence company for the fashion, beauty and luxury industries. Serving 125,000+ members across 190 countries.

London
Joined December 2008
At Milan Fashion Week, @OffWht staged an activation for 10x10, its project inviting musicians Kid Cudi and A$AP Nast; designers Ava Nirui, Raul Lopez, Guillermo Andrade and Yuta Hosokawa; and multidisciplinary creatives Stéphane Ashpool, Bafic, Renell Medrano and Veneda Carter to reinterpret the brand’s signatures. As part of the programme, BoF hosted conversations on remix culture and what makes an icon endure. #Ad businessoffashion.com/articl…
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TikTok (@tiktok_us)'s Karen Kang, Kate Spade New York’s Danielle Macaluso and BoF’s Dan Hastings, joined BoF’s Yasmine Dahlberg to unpack how fashion brands can use cultural capital and creator partnerships to build fan communities on TikTok. #Ad businessoffashion.com/articl…
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Following the third edition of Hong Kong Fashion Fest, BoF speaks to Drew Lai, the government-appointed commissioner for cultural and creative industries, about her strategy to make Hong Kong an ambitious global fashion hub. #Ad Read more: businessoffashion.com/articl…
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During New York Fashion Week, RaiseFashion’s Felita Harris, Afterpay’s Rachel Helfman and designer Hiywet ‘Mimi’ Girma joined BoF’s Yasmine Dahlberg at The Standard, East Village to discuss how independent designers can turn attention into a lasting business. #Ad Read more: businessoffashion.com/articl…
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In its latest report titled “Loyalty in the Agentic Era,” ZEOS — the Zalando-owned logistics provider — examines why brands need operational excellence to earn recommendations from AI agents. #Ad Read more: businessoffashion.com/articl…
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For brands and retailers, the real risk isn’t falling behind on what’s new in e-commerce. It’s confusing activity with progress. Money and attention are pouring into AI and constant reinvention, while the basics that turn a browser into a buyer remain unresolved. To identify where brands and retailers should focus their time and investment, BoF Insights created a new flagship report, “Inside Fashion & Sports E-Commerce,” in collaboration with @AmazonFashion & Sports. Read the full report #Ad businessoffashion.com/report…
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Mall concept and lifestyle destination operator Sands Shoppes Macao is developing its luxury retail offering to diversify the city’s casino-led economy. BoF sits down with president of global retail David Sylvester to learn more. #Ad Read more: businessoffashion.com/articl…
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As shoppers seek greater value from their wardrobes, garment care is evolving from an afterthought into a key part of the fashion value chain. Jo Farah, founder of biotech fashion care brand The Lab, shares how the company’s growth reflects a broader transformation in how fashion is bought, used and preserved. #Ad businessoffashion.com/articl…
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At The Business of Beauty Global Forum 2026, BoF’s Annabel Bolton sat down with @klaviyo's vice president of product marketing Kelly Thacker to unpack the ever-evolving customer path to purchase, and how brands can future-proof their strategies for both discoverability and, ultimately, loyalty. #Ad businessoffashion.com/articl…
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As beauty brands rethink distribution, @TikTok_us is becoming an increasingly important piece of the puzzle. On the final morning of The Business of Beauty Global Forum, TikTok Shop’s Ajay Salpekar and BoF’s Yasmine Dahlberg joined BoF’s Shenel Wickramaratne to discuss where the platform fits within a modern channel strategy. #Ad Read more: businessoffashion.com/articl…
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At The Business of Beauty Global Forum, Front Row’s co-founder and chief revenue officer Christopher Skinner joined BoF’s Yasmine Dahlberg on stage to explore why the beauty brands pulling ahead treat brand, demand, content, marketplaces, specialty retail, DTC and AI discovery as one system. #Ad businessoffashion.com/articl…
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Investors from Goldman Sachs, L Catterton and Bansk Beauty joined leaders from L’Oréal, Harrods, Space NK and Unilever at The Business of Beauty and Clinuvel lunch to examine how advances in medicine, biotechnology and longevity are redefining the future of skin health. #Ad businessoffashion.com/articl…
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After chief executive Guillaume Motte outlined @Sephora's strategy for growth during a main-stage conversation at The Business of Beauty’s Global Beauty Forum 2026, the retailer convened founders, executives and creative leaders for its annual luncheon, creating space for conversation beyond the forum stage. #Ad businessoffashion.com/articl…
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