Mash Bonigala (@Bonigala) header
Mash Bonigala (@Bonigala) profile picture

12 companies, 7 exits, $75M raised, angel on the other side. I write about building, money, travel and whatever I am chewing on that week.

Joined February 2008
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Mash Bonigala retweeted
How remarkable that an agricultural worker in the 1930s had access to better tailoring than the US Vice President today.
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a lot of early founders set the price low so the first customers say yes. it is difficult to raise it later with the same customers so I think it is worth starting higher than feels comfortable
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people can explain a layoff in their next interview. being told you were below the bar is much harder to explain and I'm not sure how hiring managers will read it
Brutal reality is Microsoft have just admitted they don't want 27% of their workforce. “These 27%, we do not want them. This is a worse scarlet letter than a layoff. This is 27% of the country they said do not meet our minimum, but we do not want you. It is so damning that Microsoft does not want 27% of its people. That is the age of AI.” @jasonlk Love to hear your thoughts @GergelyOrosz @NolanChurch @molly_g @Austen
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I think per seat pricing is what dies. companies still pay for software that saves them time but they won't keep paying for 200 seats if a few people and some agents do the work
SaaS is dead. I advise the world's biggest companies on SaaS and I'll tell you where it's going and how it evolves in 11 minutes.
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people take less money for a better title more often than you would think. status matters a lot to most people even if they don't say it
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IT teams almost never rip out a system of record, so a company under 3 years old doing full replacements is a big deal. I think the old ITSM vendors should be worried
Super impressive to see Serval, at <3YO, do full rip and replaces for ITSM, a key “system of record” in big companies In doing diligence, I called an old friend who leads technology at a finserv firm. He was all-in IT wants codegen! And the agility that comes with it
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people congratulate you on a round like the company got better. the product and the customers are the same as the week before and you just have more time to work it out
Funding rounds aren't milestones. It shouldn't be your goal to raise a series A. It should be your goal not to need to.
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early customers often use the product for something a bit different from what it was built for. I think it is worth asking them why before building the next feature
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$10K a month per dev is close to a second salary. big companies can pay that but I think small teams will have to be careful about who gets the expensive models and for what
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a lot of parents hold money back so the kids learn to work for it and I understand that. but if they end up resenting you I'm not sure what it was for
Charlie Munger’s no bullsh*t advice on giving money to your kids: "You give them the money." "Why?" "They'll resent you if you don't. And what's the point of building a relationship with them and making all this money, and then at the end of your life your kids hate you?" "Yeah, but won't that make them less ambitious?" "Yes. Some of them have a few hundred million and they're not as ambitious. So what?”
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ADT already has millions of customers paying every month, so the AI only has to make the service cheaper to run. I think we will see a lot more buyouts like this
ADT buy is cool, smart, actually AI forward move by @JoshuaKushner and thrive holdings
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a lot of what gets called ARR now is a paid pilot or one good month times 12 so I think investors should ask how much of it actually renewed
A message to founders that there's a ton of fake ARR numbers out there these days.
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I think a lot of the satisfaction came from being stuck for a while and then working it out. with agents you skip the stuck part so it makes sense the people still inventing things are the ones who still enjoy it
Almost every dev who I asked “do you miss flow state (when coding)” told me they do and that with agents it’s different / not as satisfying EXCEPT devs who are currently building agentic systems that AI cannot & there are zero blueprints, they need to invent it all Hmm
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when there is a lot of money the easy answer to every problem is to hire someone, and then nobody on the team really understands the problem
Revolut CEO Nik Storonsky says easy money makes soft founders: “A lot of founders think money is free, which it almost is in California because you can raise so much money at ridiculous valuations and then just spend.” “There is a different culture of trying to solve problems with money rather than with your brains.”
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Grok @bot burns usage like wildfire! Upgraded to SUPER tier yesterday. Today has used up 78%!!! Is anyone seeing this? I understand it depends on usage. I am running several bots but most admin and some mild coding work. But this is ridiculous!! @elonmusk Thoughts?
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cofounders should talk about salary and equity and who has the final say before they start. it is a much easier conversation when there is nothing to split yet
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I think it is easier to keep going through a bad year when you like the work itself. the money alone is not enough for most people
A Monday morning question for you: The greatest quests are worthwhile not just because of the rewards they bring, but also because of who we must become along the way. Are you playing a game worth losing? Will it have been worth the attempt even if it doesn’t work out?
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consumption revenue can drop fast if customers move to a cheaper model but the compute contracts stay the same. I think that is what public investors will ask about first
CONGRATS Anthropic on their S-1 filing! Unsurprising, but first observations: inflection in operating profit, strong emphasis on novel discovery/bio, mismatch b/w consumption based revenue and long term compute obligations, limited shareholder influence. a lot of case studies!
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I don't think everything matters the same. if you treat every small thing as big you are tired by the time something actually big shows up
I regret to inform you that everything matters. Small things become big things. You don't get to pick and choose when to show up, because the world will ignore your best and judge you for your worst. The one who brings energy every single day will win. Because everything matters.
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saying it early is the one I care about. I can work with a bad quarter but if I hear it from someone else first it is hard to trust the numbers after that
✅ Your investors will forgive you for: - Growing 60% instead of 100% in a tough market - Pivoting hard to agents when the old product stalled - Taking 15 months to really find product-market fit - Missing the plan once, if you saw it coming and said so ❌ Your investors will NOT forgive you for:
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