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Brand Innovators

@BrandInnovators

Where the World's Brand Marketing Leaders Come to Learn, Share & Connect 📣🔥 Brand-side marketers can join us at our upcoming events.

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Joined May 2012
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Sarah Crockett named global chief brand officer at Carter’s brand-innovators.com/sarah-c…
Sarah Crockett named global chief brand officer at Carter's - Brand Innovators

Sarah Crockett named global chief brand officer at Carter's - Brand Innovators

Sarah Crockett has been named global chief brand officer at Carter’s Inc. Crockett, who joined Carter’s in 2025 as global chief marketing officer, is tasked with brand building, which is core to the...

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Innovator Insights: Vurvey Labs’ Chad Reynolds brand-innovators.com/innovat…
Innovator Insights: Vurvey Labs’ Chad Reynolds - Brand Innovators

Innovator Insights: Vurvey Labs’ Chad Reynolds - Brand Innovators

Market research is stuck in the past, says Chad Reynolds, CEO of Vurvey Labs. Looking at historical data and depending on focus groups gives marketers only a partial view, and even using artificial...

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Miller Lite offers Brewers fans a taste of victory brand-innovators.com/miller-…
Miller Lite offers Brewers fans a taste of victory - Brand Innovators

Miller Lite offers Brewers fans a taste of victory - Brand Innovators

To run the giveaway, Miller Lite instructed the brewers on staff to mark the cans being filled at the exact time of the last out. Those cans were then selected for special labeling commemorating the...

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Redfin’s latest listing: Betsy Ross House brand-innovators.com/redfins…
Redfin's latest listing: Betsy Ross House - Brand Innovators

Redfin's latest listing: Betsy Ross House - Brand Innovators

Brand Innovators caught up with Jonathan Mildenhall, chief marketing officer of Rocket, to discuss the new Redfin Presents Iconic Homes of America creative franchise.  What is the strategy behind...

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Zooey Deschanel brings Wonder to Bath & Body Works holiday campaign brand-innovators.com/zooey-d…
Zooey Deschanel brings Wonder to Bath & Body Works holiday campaign - Brand Innovators

Zooey Deschanel brings Wonder to Bath & Body Works holiday campaign - Brand Innovators

The campaign was developed using the brand’s “Consumer First Formula, which turned consumer sentiments about their love of the holiday season into relevant marketing messaging. The idea of “Wonder”...

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Seth Rogen stars in Sephora’s holiday spot brand-innovators.com/seth-ro…
Seth Rogen stars in Sephora's holiday spot - Brand Innovators

Seth Rogen stars in Sephora's holiday spot - Brand Innovators

Sephora is heading into the holidays with a playful new campaign that features Seth Rogen as a shopper who is no expert in its product line but nonetheless is able to stock up on gifts at the...

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The Muppets & Scrooge star in Walmart’s holiday campaign brand-innovators.com/the-mup…
The Muppets & Scrooge star in Walmart’s holiday campaign - Brand Innovators

The Muppets & Scrooge star in Walmart’s holiday campaign - Brand Innovators

The two-minute film opens as the movie does, with Gonzo setting the scene for “a whole new Christmas Carol,” as presented by Walmart. The mention of the retailer during Elizabethan times isn’t the...

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CMOs & CFOs aims to “speak the same language” brand-innovators.com/cmos-cf…
CMOs & CFOs aim to “speak the same language” - Brand Innovators

CMOs & CFOs aim to “speak the same language” - Brand Innovators

Marketers are evolving into strategic leaders, responsible for financial health and growth in their organization, and to execute those duties, brand stewards say they are building stronger, tighter...

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Target’s chief brand officer talks holiday campaign brand-innovators.com/targets…
Target's chief brand officer talks holiday campaign - Brand Innovators

Target's chief brand officer talks holiday campaign - Brand Innovators

Brand Innovators caught up with Michelle Mesenburg, senior vice president and chief brand officer at Target. What is the strategy behind this year’s holiday campaign? We started with a simple...

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Former poppi exec named CMO of Liquid I.V. brand-innovators.com/former-…
Former poppi exec named CMO of Liquid I.V. - Brand Innovators

Former poppi exec named CMO of Liquid I.V. - Brand Innovators

Liquid I.V. has named Jenny Danzi as its new chief marketing officer (CMO). Danzi comes to Liquid I.V. from poppi where she held the CMO position. She has also held senior marketing roles at PepsiCo,...

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Behind Home Depot’s holiday sweater drop brand-innovators.com/behind-…

Behind Home Depot's holiday sweater drop - Brand Innovators

Brand Innovators caught up with Stephanie Meyering, director of brand Communications at The Home Depot to discuss this holiday drop. What is the idea behind the holiday sweater drop?  We wanted to...

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CMO of the Week: Cole Haan’s Krissie Millan brand-innovators.com/cmo-of-…
CMO of the Week: Cole Haan's Krissie Millan - Brand Innovators

CMO of the Week: Cole Haan's Krissie Millan  - Brand Innovators

Footwear brand Cole Haan’s chief marketing officer and head of digital Krissie Millan is on a mission to build Cole Haan into a global, modern American lifestyle brand that is top of mind and...

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Burger King teams with Hello Kitty brand-innovators.com/burger-…
Burger King teams with Hello Kitty - Brand Innovators

Burger King teams with Hello Kitty - Brand Innovators

This year Burger King has been repositioning itself this year as a more family friendly place and this Hello Kitty partnership is the latest example of this. In February, the company’s U.S. president...

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Pepsi keeps cans cool with Off Season mini jackets brand-innovators.com/pepsi-k…
Pepsi keeps cans cool with Off Season mini jackets - Brand Innovators

Pepsi keeps cans cool with Off Season mini jackets - Brand Innovators

The collaboration is part of Pepsi’s football-themed “Tailgating Deserves Pepsi” campaign, which asserts that gameday food tastes better with Pepsi. The mini jackets are designed for the 15 NFL teams...

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Foot Locker drops new spot for NBA season brand-innovators.com/foot-lo…
Foot Locker drops new spot for NBA season - Brand Innovators

Foot Locker drops new spot for NBA season - Brand Innovators

NBA Season kicks off today and Foot Locker is making sure it is part of the conversation. The effort builds on the brand’s “Hoops Lives Here” basketball platform, which ties the retailer to the...

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GoDaddy links entrepreneurs and ideas in ink brand-innovators.com/godaddy…
GoDaddy links entrepreneurs and ideas in ink - Brand Innovators

GoDaddy links entrepreneurs and ideas in ink - Brand Innovators

The nationwide contest invites business owners to share their startup stories, including the inspiration behind the business and the role their web domain plays in expressing their business proposi...

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Brands bring more treats than tricks for Halloween 2026 brand-innovators.com/brands-…
Brands bring more treats than tricks for Halloween 2026 - Brand Innovators

Brands bring more treats than tricks for Halloween 2026 - Brand Innovators

Halloween is no longer for the kids. According to Ferrero Group’s annual Halloween Report, 70% of American adults said the holiday was as much for adults as it is for kids (up from 62% in 2025). In...

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CMO of the Week: CorePowerYoga’s Sarah Choi brand-innovators.com/cmo-of-…
CMO of the Week: CorePower Yoga’s Sarah Choi - Brand Innovators

CMO of the Week: CorePower Yoga’s Sarah Choi - Brand Innovators

Sarah Choi is more than the chief marketing and commercial officer of CorePower Yoga.  The exec who has worked at Levi’s, Sephora, Marc Jacobs and McKinsey is also a certified teacher at CorePower...

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Volkswagen CMO talks doubling down with NBC brand-innovators.com/volkswa…
Volkswagen CMO talks doubling down with NBC - Brand Innovators

Volkswagen CMO talks doubling down with NBC - Brand Innovators

Last year, Volkswagen’s ID. Buzz starred in the parody skit The Californians for SNL’s 50th.  This year, the car brand is doubling down on its NBC partnership. The automaker is cooking up something...

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Jenna Bromberg named CMO of Arby’s brand-innovators.com/jenna-b…
Jenna Bromberg named CMO of Arby's - Brand Innovators

Jenna Bromberg named CMO of Arby's - Brand Innovators

Inspire Brands has tapped Jenna Bromberg as Arby’s new chief marketing officer (CMO), effective November 2. “Jenna brings a powerful blend of creative brand-building and commercial leadership,” said...

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