Braňo Macko retweeted
Solar power is good
Batteries are good
Air conditioning is good
AI is good
Nuclear power is good
Stop thinking like a medieval peasant
Braňo Macko retweeted
"They could continue the campaign with attractive black, Latino, and Asian celebrities wearing American Eagle and the line: “I’ve got good jeans, too”.- @davetrott
davetrott.co.uk/2025/09/how-…
Braňo Macko retweeted
"Fun, style, humour, intrigue, all things that don’t go on a balance sheet, but make the advertising enjoyable, the things that make it actually work."- @davetrott
davetrott.co.uk/2025/06/elev…
Braňo Macko retweeted
How economics shapes fashions
Flickr dropped the "e" in its name because it couldn't afford the domain name
Via @contagious
Braňo Macko retweeted
I repeat…
Brand=Expertise as reputation.
Branding=How you make brand known.
Marketing=leveraging limitations—value—identifying opportunities.
Whether you’re trying to define a personal or a professional service brand, the brand forms after the experience ends.
@davetrott
Braňo Macko retweeted
I just learned the professional way to say "I told you so":
"This was identified early on as a likely outcome."
Braňo Macko retweeted
we never discuss the emotional labor of guys holding back great jokes and comebacks to not make their girl cry
Braňo Macko retweeted
"Restraint."
Client: We have several points we want to make in the ad. How many can we fit?
Restraint: The "one" point that most represents the concept.
Client: But we can list so many...
Restraint: Or you can make one strong point that resonates.
Braňo Macko retweeted
Google's NotebookLM is the current best "wow this is amazing & useful" demo of AI
Here I gave it the entire text of my book, it turned it into a podcast, a study guide, FAQ, timeline & quite accurate chat
Listen to the first few minutes of the "podcast." Seriously, just listen.
Braňo Macko retweeted
My advice to Gen Z
Exceed in secondary school
Get a degree from public university in a field with promising job path (unless in medicine or engineering, the a prestige university or poly-technical institute)
Make yourself indispensable in your career
Live frugally
Save money every paychecks
Buy a duplex when you can afford to
Regularly buy SPY and Bitcoin in 8 to 2 ratio -- then HOLD for 20-30 years
DO NOT BECOME AN ACTIVE TRADER
Hope for massive bear market in stocks so that you can avg down
Retire at age 55 in upper 1% of wealthy households
Braňo Macko retweeted
Confession: I collect ads that break the 4th wall.
Here's the 14 best ads from my collection:
1. Land Rover
Braňo Macko retweeted
AI sucks, google search is shit, shopping online is shit, spotify algorithms are shit, windows search on my own PC is shit, subscriptions are shit, throttling is shit, ads when the tvs paused are shit, autoplay is shit, premium features that used to be standard are shit .. like
Braňo Macko retweeted
I revisit this incredible Reddit post every month or so.
Below are my 8 favorite answers of boring and unique businesses that print money:
Braňo Macko retweeted
I see firms falling into the McNamara Fallacy with LLMs
Step 1: Measure what can be easily measured
Step 2: Disregard that which cannot be measured easily
Step 3: Presume that which cannot be measured easily isn’t important
Step 4: Say what can’t be easily measured doesn’t exist
Braňo Macko retweeted
7 Visuals every investor should memorize:
1. Stocks always win in the long term
Braňo Macko retweeted
Lovely piece from Matthew Parris on how to write
He’s discussing column writing, but his points are arguably relevant to any commercial writing
Braňo Macko retweeted
Keep conflict and tensions to an absolute bare minimum.
Never escalate conflict or tensions, unless you have *something tangible to gain* by doing so.
This sounds 'Obvious', yet many forget this when they are consumed by anger or ego.
Braňo Macko retweeted
Thread 🧵 1/22
Recently @CathieDWood and @balajis both made claims that Bitcoin could reach $1mm in the relatively near future.
I wanted to ascertain how realistic these may be based on some modeling.
Let's begin 👇