Tech fanatic and critic. Twin mom. 2020 gave me a green thumb and an exercise bike.
Austin, TX
Joined July 2008
- Tweets2.5K
- Following886
- Followers766
- Likes871
New #Insurtech resource I published for @heyINKco: How to overcome issues like vendor leapfrogging, competitors positioning you negatively, and insurers resistant to change. ink-co.com/insights/insurtec…
The turkey twins watching the #MacysParade in their PJs #VerizonLive
ALT Watching 2020 Macy’s Thanksgiving Day Parade
My client doing a fantastic job educating on wildfire risk for Yahoo Finance.
Highlight: “What we’re trying to do is get… a general sense of where the risk is and how many homes are at threat” of wildfire damage, @CoreLogicInc's Tom Jeffrey says. “Those numbers do tend to be pretty staggering. We’re looking at more than two million homes” at high risk.
I think RV trips will start becoming very appealing to youngsters vs. retirees (for the record I love RV trips 😜). apple.news/AHoq_2XTcSc-Hu9aL… – at Cedar Park, TX
1
So proud of our @heyINKco intern, @GonzalezLorissa for graduating from UT 🤘and appearing on the @TODAYshow in a story with all the feels. today.com/video/3-college-gr…
6
I just asked my dog to hand me something in all seriousness. Got through the whole sentence before I realized what I was doing. Someone send help. Or a dog who can hand me things. #StayAtHome
2
I drug out one of my few designer pieces circa 2007 to channel #MoiraRose for the #SchittsFinale. It’s like if Moira went to the Derby. 🐎
2
This is huge. #MWC2020 bloomberg.com/news/articles/…
I can’t believe a person who repeatedly slut shamed a female activist and mocked slavery was awarded the presidential medal of freedom. Oh wait...yes I can. 😑 – at Austin, TX
1
💯: "Don’t use your inbox as your to-do list. When you do this, you let other people dictate how you should spend your time." fastcompany.com/90458395/13-…
So many marketers I work with wonder how to tackle massive world of events and awards. So I wrote a blog about it! #marketing #strategy
Earning third-party validation through awards and speaking opps is at the top of many marketers’ wish list. But how do you decide which ones to submit for? INKer @CaitlinNew has answers: bit.ly/2qHmbTd
2
To guys at the gas pump next to me:
Don't mistake acknowledgment for engagement. Acknowledgment is simply somebody validating that you're there, whereas engagement comes from someone who actually fucking cares. In other words, if your efforts aren't met with action, it's time you, or somebody else, started packing.
1
What medium the teens are into now. I'm fine YouTube for me, but it frightens me that my 3 yo girls love it so much. Very little content regulation or screening.
Teens and twentysomethings attending VidCon are glued to YouTube and Netflix, are not into Facebook and think TikTok is a little cringey trib.al/z9bd5zb
Kind of obsessed with this show and getting the cookbook immediately. #saltfatacidheat saltfatacidheat.com
"Their energy and attitude were a great fit for us." 💯
We’re excited to announce our partnership with @Resideo Technologies. Learn more about our efforts with this project, via @PRWeekUS. bit.ly/2RCIylE
1
A look at how we used data the right way to plan a persona-based program for Whole Foods 365.
Looking at data can be overwhelming, but what if you put a face to the numbers? Find out how Whole Foods Market 365 found a better way to connect with customers by humanizing its data with buyer personas: bit.ly/2IxhCB3
1
Hey, we have new digital digs! Check us out.
At INK, we always encourage clients to reimagine what’s possible. And now we are doing a little reimagining of our own. See for yourself: bit.ly/2JYmPU6
3
Happy to do it :) – at Cedar Park, TX
.@arielmiller_ and @CaitlinNew representing INK at the @PRSSANational Regional Conference at @UTAustin, educating the next generation of communicators!
1