Calacus PR

Why you shouldn't use Calacus to do your PR buff.ly/3CzN89Y

Does a fact-check land differently from AI than from a human expert? New research tests stats versus stories for correcting misinformation via IPR #AI #PR instituteforpr.org/how-do-pe…

New IPR research looks at how CEOs and CISOs see AI-driven cyber risk, from emerging threats to readiness and investment. A useful read for crisis planners via Institute for Public Relations #PR #Crisis instituteforpr.org/are-leade…

More stakeholders and more issues behind every business decision are turning CEOs into corporate diplomats, and comms teams need to keep pace via O'Dwyer's #PR #Comms odwyerpr.com/story/public/25…

Budget season is here. Muck Rack's guide shares how comms leaders can use smart data to defend this year's spend and make the case for a bigger 2027 budget via Muck Rack #PR #Comms muckrack.com/blog/win-more-b…

PR needs to focus on relevance and authority, not just volume via Influence PR Mag influenceonline.co.uk/2026/1…

When a crisis breaks, minutes matter. Do you have a robust PR plan in place before it strikes? Calacus can help you prepare #CrisisComms #PR bit.ly/3mOFjsZ

The crisis window has shrunk from days to minutes, yet most companies still plan for days. Is your playbook ready? via Forbes #CrisisComms #PR forbes.com/councils/forbesag…

Time to deslopify your comms. Five writing and editing tips for messaging that stands out rather than blends in via PR Daily #Comms #PR prdaily.com/deslopify-your-c…

170 US newspapers have closed or merged in the past year, more than three a week. News deserts are reshaping the earned media map via PRsay #MediaRelations #PR prsay.prsa.org/2026/10/16/u-…

Every corporate decision now lands in a political context. Comms leaders who understand that can do far more than react via Forbes #Comms #PR forbes.com/councils/forbesco…

Podcast listeners trust the host, not the guest, which is why most podcast pitching fails, how to actually get booked via PRNEWS #PR prnewsonline.com/podcast-gue…

Need a PR partner who gets your story in front of the people who matter, and keeps telling it until it sticks? Find out what makes Calacus different #PR #Comms calacus.com/about

Exec too busy for thought leadership? Find the right face for the brand (not always the CEO) and build on what they already do. AI can draft, but it can't add real expertise via Spin Sucks #ThoughtLeadership spinsucks.com/communication/… Photo by krakenimages on Unsplash

Your latest news may feel stale internally, but outside audiences are often still processing your last story. Reputation lags reality, so consistency beats novelty via PR Daily #PR #Comms prdaily.com/your-companys-re…

New research found women are trusted less than men for the exact same AI use at work, a bias comms teams should be aware of and push back on via Spin Sucks #PR #AI spinsucks.com/communication/…

Crisis today moves faster than ever, an AI fake spreads in seconds or a complaint goes viral overnight. Leaders share what builds trust now via PR Daily #PR #Crisis prdaily.com/the-future-of-co…

Turning a niche story into national coverage starts with the right media relationships, our guide to getting media relations right for your organisation via Calacus #PR #MediaRelations bit.ly/2WDmqhA

When AI can draft a release and social content in seconds, the skill that sets comms pros apart is sharp ethical judgment via PRsay #PR #AI prsay.prsa.org/2026/09/18/yo…

Not every stumble needs a grovelling apology tour, and Mark Ritson makes the case for retiring the performative PR mea culpa via Adweek #PR #CrisisComms adweek.com/brand-marketing/f…

Do enough of the right people know what you do and what you stand for? Standing out as an industry leader takes more than a good product, it takes deliberate positioning via Calacus #PR #ThoughtLeadership bit.ly/38zfmVQ