Campaign Asia-Pacific continues to bring live events, awards, training, news and analysis to APAC's marcomms community this year! We are excited to join forces with more marketers and industry experts to shape the future of the industry!

APAC CMOs plan bigger budgets for 2027, want agencies to prove AI's impact A quarter of APAC marketing leaders forecast budget increases of 10–20%, while globally, AI’s uneven returns prompt marketers to reassess tools. buff.ly/JgvtMOk

Rowena Bhagchandani named Havas Singapore chairperson The BLKJ Havas CEO also assumes the chief integration officer title while continuing to lead the agency. buff.ly/nf8ivKx

30% fewer search exits: How H&M made its e-commerce search smarter The fashion giant swapped keyword matching for intent-driven discovery – and saw soft exits fall by 80% across more than 60 markets. buff.ly/5e3uQNz

Asia-Pacific Power List 2026: Samuel Minns, Levi Strauss & Co.'s Levi's new head of marketing and brand experience for APAC, Minns is betting on cultural collaborations and experiential activations to drive denim adoption across the region. buff.ly/9gi64mE

Wavemaker Adelaide has won the South Australian Tourism Commission’s destination media account from Carat following a competitive review. Account wins and people moves from Malaysia Airlines, Merchantwise Group, Havas Media Network, WPP Media, more. buff.ly/nf8ivKx

Singaporeans less open to AI shopping tools as holiday budgets hold Openness to AI-assisted shopping tools slip to 67% from 74% in 2025, while 81% of consumers plan to maintain or increase holiday spending, according to Integral Ad Science. buff.ly/b5bpHTq

Clevo turns Roblox pay-to-win into pay-for-good for Indonesian farmers The work was created in partnership with Publicis Groupe Indonesia. buff.ly/6pfd4kB

Meta names new MD for Southeast Asia Dhruv Vohra, a seven-year Meta veteran, will oversee advertiser and agency relationships across Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. buff.ly/45esnbd

Asia-Pacific Power List 2026: Saakshi Verma Menon, PepsiCo Menon has mastered the art of marketing to the “many Indias”, blending deep local insight with bold, culture-shaping brand strategy at PepsiCo Foods. buff.ly/TiEuLJP

Move and win roundup: Week of September 28, 2026 Havas Media, Lego Group, WPP Media, Ronald McDonald House Australia, Naga DDB Tribal, HSBC Life SG, Zenith Australia, and others in our weekly roundup of appointment news and business wins. buff.ly/JHWcCqS

Has Meta’s Muse fired the first shot in the AI agent wars? This week, Amazon and Insurify have both moved to stop Meta’s AI agent accessing their sites. PMW quizzed a panel of industry leaders to ask who will control the customer journey of the future? buff.ly/kG47pOF

Singapore experiential agency Motion acquires creative studio Triad Exclusive: The combined business has a headcount of 20 as it builds deeper creative, digital and content capabilities. buff.ly/7TM1yvI

WPP Media’s Sindhuja Rai and Arthur Altounian to leave APAC chief client officer Sindhuja Rai will leave next month, while Singapore and Malaysia leader Arthur Altounian has announced his departure after 12 years. buff.ly/vQsn6bx

The risk of the AI backlash is not less AI, but less honesty about it With AI, we risk judging a new creative form by old rules before it's had a chance to show what it can do, and ending up with a technology everyone uses and nobody will admit to. buff.ly/CAlIRKf

AI is making brands more efficient. But is it adding value? Launching today, new research from Havas has found a marked imbalance between AI efficiency and customer value. Read more via CampaignAsia: ow.ly/Ax6Y50ZSXRv #partnercontent

WPP set for FTSE 100 return WPP credits chief executive Cindy Rose’s Elevate28 strategy, but FTSE return also due to two companies leaving index. buff.ly/83inBQE

By reinventing Central and Robinson as a digitally fluent, AI-driven retail force with celebrity pull and record footfall, Chirathivat earns her spot on the 2026 Power List. buff.ly/Kjz64sQ?

Lego brings Nitika Nagpal back to Asia in regional marketing role. Nagpal returns from the UK to lead marketing for Lego Singapore, Malaysia and APAC travel retail. buff.ly/nf8ivKx

Why AppsFlyer is doubling down on APAC The modern marketing cloud unveils a new hub in Bangkok, and a bigger bet on where the region is headed – all part of its mission to help CMOs read the right signals. Full feature here:ow.ly/OYj050ZSvIr #partnercontent

Standard Chartered takes its F1 partnership for a spin ahead of Singapore Grand Prix buff.ly/X8Ni87n