Rukam Capital | Backing founder-led teams from proof to scale. Founder-first capital at an early stage. https://nitter.cf/t.co/TnOYeQPzcm
New Delhi
Joined February 2021
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Rukam Capital’s Gen Alpha Decoded: The Consumer Brand Dynamic report is now live. It breaks down their journey from digital discovery to parental conviction and the spaces where their loyalty is won. rukamcapital.com/reports/?ut…
Going from structure to uncertainty is a learning curve no one prepares you for.
Avantika Aggarwal, Founder of Either / And, shares why learning to operate without all the answers is a skill in itself. Watch Season 3, Episode 9 of Startup Table with AJ on YouTube.
@Ajahagirdar
🤖 Made with AI
Where is investor capital flowing, and what should founders take away from it?
Indian startups raised approximately $115 million across 28 deals between October 26 and 31. Of these, 24 were early-stage deals and four were growth-stage transactions.
news18.com/tech/indian-start…
The sectoral split offers another insight.
E-commerce recorded the highest number of deals, followed by AI startups. Investment in AI also extended beyond applications to the infrastructure needed to deploy and operate these systems at scale.
Bengaluru accounted for 14 of the 28 deals, followed by Delhi-NCR.
For founders, the takeaway is to track where capital is flowing, identify emerging market opportunities, and build businesses around clear demand, scalability and strong execution.
rukamcapital.com
Some of the best returns come from believing in potential.
Congratulations to @Pvsindhu1 and @lakshya_sen on their HYLO Open 2026 wins. Their achievements show what belief, determination and hard work can deliver. Here's to backing ambition and watching it soar.
Rising incomes don’t mean consumers stop seeking value. Mixue’s success shows that even in an increasingly affluent market like China, low prices remain a powerful proposition. Affordability can drive scale, a lesson that resonates with consumer businesses in India.
Chinese ice-cream chain Mixue has become the world's largest food-and-beverage chain by selling ultra-cheap soft serve and drinks. Read more: on.wsj.com/4zl3EZW
When you’ve built something from scratch, letting someone else take the wheel can feel risky.
But growth means trusting others to make decisions, solve problems, and take ownership, even when it’s hard. Swipe through to learn how to navigate this dilemma.
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Some things are scarier than ghosts.
We asked founders what keeps them up at night. Here’s what they had to say.
For Afsal Ashraf, Co-founder, CUNIN, it’s finding the perfect hire, only to get ghosted.
For Aditi Mittal, EVOVE Skincare, it’s believing deeply in what you’re building, while wondering if anyone else will.
And for Shraddha, Ikoho, it’s making the big decisions, knowing there are no guarantees.
What are some things you're scared of? Tell us in the comments.
Happy Halloween.
rukamcapital.com
Your next big career move might be hiding in this carousel.
Our portfolio companies are growing, building, and hiring.
Take a look at what’s open.
@sleepyowlcoffee @_TheIndusValley
rukamcapital.com
Jio Platforms has made its debut on the NSE, marking a landmark moment for India’s capital markets.
India’s largest-ever IPO was fully subscribed in just 95 minutes, attracting over 1.3 crore applications and demand exceeding ₹7.5 lakh crore.
timesofindia.indiatimes.com/…
October kept our portfolio brands busy.
Festive campaigns, fresh collaborations, and a few things worth a second look.
Swipe through. What stood out to you?
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