Dynamic Marketer with an entrepreneurial bent. Passionate about marketing, female empowerment, music and rescue dogs.
New York, NY
Joined April 2011
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Carryl Pierre retweeted
"Marketing is about helping people, understanding them deeply and learning how to unlock their needs. It’s crucial for growth," - said @BraceyEsi (@Unilever), in a conversation with @JennaL15 (@libertymutual), #IAB's @CarrylPierre, and Jennie Weber (@BestBuy)! #IABALM
Kicked off day 2 at the @Cannes_Lions with @amazon Ads' Alan Moss and Britt Gannon, @CocaCola Manuel "Manolo" Arroyo, and @McDonalds' Caleb Pearson where we discussed the key trends advertisers need to know about this year.
linkedin.com/pulse/3-ps-enab… via @LinkedIn
Dr. Laurie Santos from The Happiness Lab @iab @iHeartPodcasts #MentalHealthAwarenessMonth #iabpodcastupfront – at Manhattan, NY
Podcasting has experienced the greatest growth in YOY reach. Get this: 32% of 18-49 year olds are listening to podcasts daily. That's huge! #iabpodcastupfront – at Manhattan, NY
What to expect from the FTC heard @iab #publicpolicylegalsummit when it comes to personalized advertising (ANPR). "Submissions are in review and likely may deal with a discreet issue." – at Washington, DC
Carryl Pierre retweeted
We are proud of our #IAB family, & are thrilled to share the following promotions: Matthew Azark, (Sr. Manager, MED), @jiannamariel (Marketing Manager), Daniel Phelan (Sr. Accountant), Matthew Renne (Sr. Account Director, L&D) & Soizic Sacrez (VP, Marketing). Congratulations! 👏
Project Crosswalk 2.0: Connected TV Compliance in a New Privacy Law Era iab.com/insights/project-cro… via @iab
Carryl Pierre retweeted
Next week at #IAB's #PublicPolicyLegalSummit, thought leaders from @KelleyDrye, @ketch_digital, @Instacart, @Fanatics, and @dotdashmeredith will break down the state #privacy compliance landscape for #publishers and provide valuable insights. Learn more: bit.ly/40z5Knt
Regardless of the brand, your customers are gamers including 70% of mom who game daily. Bobby @AdArcade_io @iab #IABPlayFronts – at Manhattan, NY
Ricardo @gamefamstudios @warnermusic @Intuit Saweetie Super Bowl concert @Roblox enabled gamification and customization beyond that of a real-life concert. It enabled the fans to connect with her & each other both during the concert and after as it lives on. @iab #IABPlayFronts – at Manhattan, NY
Gabrielle @zynga mobile gaming is the 1st screen "ubiquitous and portable" – at Manhattan, NY
Similar to CTV which came on the market only 5 years ago, gaming is the next untapped oasis for reaching consumers through relevant advertising. @TheTradeDesk @bidstack @iab #IABPlayFronts – at Manhattan, NY
5 Misperceptions about in-game advertising from @iab latest research.
1 - Costly to get started
2 - Difficult to activate at scale
3 - Doesn't deliver on full-funnel objectives
4 - Lacks standards to measure
5 - Isn't brand safe
Download the report here bit.ly/3JpaDJw – at Manhattan, NY
Carryl Pierre retweeted
#BlackHistoryMonth #FlashbackFriday: check out our #IABThere episode “Paying It Forward” with #IAB’s CMO @CarrylPierre, founder of the Cannes Can: Diversity Collective (CC:DC) @AdrianneCSmith, and influencer marketing manager Adwoa Ayesu: bit.ly/3E12nwo
