Director of The CMO Survey, Former Editor in Chief Journal of Marketing, Professor Fuqua School of Business, Duke University, Marketing Strategy
Duke University
Joined June 2009
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We provide the concepts, frameworks, tools & best practice case studies required to develop capabilities in key strategic marketing tasks, achieve high-quality decision making & drive long-term profitable growth. New chapters on managing growth and brands wiley.com/en-us/Strategic+Ma…
The 12th edition of Strategic Market Management w/ @DavidAaker from @Wiley is available for purchase. It includes extensive updates & delivers a practical guide for identifying, selecting, & implementing market-driven business strategies in increasingly dynamic & crowded markets.
Join me on Fuqua's LinkedIn Live series to discuss the latest CMO Survey results related to the gains from AI, the drop off in DE&I in marketing, and other marketing leadership challenges. Register here: linkedin.com/events/live-mar…
New Results from the Fall-2023 CMO Survey: cmosurvey.org/new-results-fr…
How the Pandemic Changed Marketing Channels
The CMO Survey identifies 5 key trends gleaned from 300+ US marketing leaders. We offer recommendations in this @HarvardBiz article to help marketers manage these trends.
hbr.org/2023/08/how-the-pand…
@DeloitteUS @DukeFuqua @AMA_Marketing
30th edition results of The CMO Survey are available. This edition offers an in depth examination of how marketers are managing #brand and how they are coping with the challenge of #growth during these difficult economic times. Visit cmosurvey.org/results/ for details.
Join me tomorrow for, "Thriving in a Year of Uncertainty: A Discussion of Findings from The CMO Survey." In this #webinar, Suzanne Kounkel, @Deloitte CMO & I will discuss leading #marketing in the year ahead:
Dec. 15, 1:00 PM EDT
Register bit.ly/3uau9RD
CMO Survey Finds Marketing Budgets Are Up, Optimism Is Down deloitte.wsj.com/articles/cm… via @WSJ #CMOSurvey
The past three years have disrupted life & business as we know it. The 29th edition of #TheCMOSurvey examines how #marketers are approaching #strategies, #spending, & #organization in a post-Covid environment bit.ly/3ByGMdU
Christine Moorman retweeted
On average, 7 in 10 private firms that decide to go public experience an #innovation slump following their #IPO.
Prof. @ChrisMoorman found an important connection in the 30% that don't. fuqua.duke.edu/duke-fuqua-in…
Christine Moorman retweeted
A new Journal of Marketing study provides an actionable framework that pre-IPO companies can use to avoid the #innovation slump that affects 70% of firms after their #IPO. Read more: bit.ly/3osgOBh
Full JM article: bit.ly/3PBFEKW
@chrismoorman #stockmarket
Closing the Gap Between Digital Marketing Spending and Performance
Dennis Cardoso (@Google), Jana Soli, and I identify several reasons for the gap and offer marketers practical solutions for closing them. #HBR #CMOSurvey #digitalmarketingtips hbr.org/2022/07/closing-the-…
Amazing to see the power of marketing scholarship showing up in this NYT article 12 years after publication. @JofMarketing wow.
What It Means to Raise an American Girl Now nytimes.com/2022/07/13/opini…
Marketers are the logical choice to lead on sustainability marketingweek.com/marketers-… #TheCMOSurvey #ClimateAction
Listen to this webinar focused on benchmarks for #marketing spending and managing #digitalmarketing returns. I led the webinar and was joined by Dennis Cardoso, Managing Director of Marketing Analytics & Strategy at @Google bit.ly/3NKKi89
For the last decade, marketers have predicted their traditional advertising spending would decline. However, recent evidence from #TheCMOSurvey suggests a shift is underway. Meg Ryan, Nader Tavassoli, & I discuss seven drivers behind this shift in #HBR bit.ly/3s417Cy
Join me for a webinar 5/3 (1230 Eastern) to discuss 28th edition of #TheCMOSurvey focusing on #marketingspending #benchmarks, managing digital returns, & privacy. I'll be joined by Dennis Cardoso, Managing Director-Marketing Analytics & Strategy @Google
bit.ly/3ivznSg
Improving #DEI is a goal for companies & #marketing leaders are spending more than ever before. But are they spending on the right priorities? Using results from the #CMOSurvey, our report card offers benchmarks marketers can use to evaluate their work. bit.ly/3vktPQG
The #metrics marketers report send powerful signals about how they view their business impact. If the metrics they offer are too limited, they risk under-educating their colleagues in other functions about marketing’s full role and impact. hbr.org/2022/04/do-your-mark…
#Webinar: #Marketing Spending Priorities & Performance Benchmarks will discuss findings from the 28th edition of #TheCMOSurvey. Join me as I lead the webinar & host practitioner experts. May 3, 2022 12:30 PM (Eastern) Register: bit.ly/3ivznSg
