Chris - Local SEO

One podcast turns into 975 social posts. I'm launching this today. Here's how it works. Record a one hour podcast. I ask you the questions pulled from Google's People Also Ask, one at a time. Each question I ask turns into a clip. One clip goes to YouTube Shorts, Instagram Reels, Facebook Reels, TikTok, LinkedIn and X. One answer, six posts. Twenty-five questions, 150 posts. Then the formats. You only. A split with you on top, me on the bottom, and an intro card to hook the viewer. The stacked intro that cuts to the full viewport of you when you answer. Three versions of 150 clips: 450. Then the other media types. Carousels: frames from the clip with the captions of what you said over them, so people swipe and read. Written image posts, one or a thread. Infographics that get granular on what was said. That's 975. LinkedIn articles and X threads on top of that. Why. I call it The Trifecta. One. The Big Seven, the seven platforms a Google Business Profile can link to, are showing up in the index of search. And when Google, Gemini, ChatGPT and Claude scrape, they're feeding all of those posts to their LLMs. The purpose is to have your post cited when someone isn't on Google and is searching there instead. Two. Your social presence. It took me a year of posting to see my first dollar of revenue, so I'm not guaranteeing leads. Right now a majority of people don't know you exist. This is how they find out. Three. The posts that perform become your ads. Add a CTA, run it as retargeting, or run the post as is with Meta ads. The A/B test is already done organically. And someone who has seen your face in their feed is more likely to convert when they see it in an ad. The launch. I'm doing the podcast free with the $1,995 press release package. I send you a form: what you're announcing, what it lets your customers do, your name, address and phone. I write the article. It goes out only after your approval, to up to 850 media outlets: AP News, USA Today, Business Insider, Yahoo Finance, NewsBreak, Google News, GlobeNewswire, Benzinga, Digital Journal, Barchart. Up to five links in the article. For the first one I recommend three, all branded anchor text, your brand name linking to your homepage. That ties the brand name to your website in Google and in the LLMs. 850 referring domains, around 1,600 backlinks. Week one, the podcast goes up and the release syndicates across the outlets, all linking back to your site. The following weeks, the social posts go out, each one linking back and each one describing your business. The chart shows twelve weeks. Condense it to your risk tolerance. After twelve weeks, around 1,800 places linking to your site. If you want this done for your business, DM me. Link to the site in the Video: optimizedsearchnetwork.com

Link from other pages to the pages you want ranking in Google. This is called internal linking, most people continue creating pages and never do this step. Doing this plus having good on page SEO, should get you to at least page three or two. After that, it's backlinks

1,844 posts from one podcast. Here's the entire project, platform by platform. One podcast. 58 minutes. I ask the questions pulled from Google's People Also Ask, one at a time. First, the clips. 64 moments picked from the transcript. Up to 4 layouts for each one, with a hook card on the front. 178 clips. Every clip goes to 7 platforms. 178 x 7 = 1,246 posts. 36 of the clips are 30 seconds or less. Those also go on the Google Business Profile. 1,282 clip posts. Now, we take the transcripts. 11 People Also Ask questions. Each one answered in the client's own words. Those turn into LinkedIn articles, text posts, image posts, article carousels and Google Business Profile updates. Then we SCREENSHOT the X posts. You've seen all the big brands do this. Then 20 designed carousels, 7 quote cards and 3 quote carousels. 562 more posts. 1,282 + 562 = 1,844. Here's where all of them go. LinkedIn: 285 posts. 178 clips, 20 carousels, 11 article carousels, 33 screenshots of X posts, 7 quote cards, 3 quote carousels, 11 text posts, 11 image posts, 11 articles. Facebook: 274 posts. 178 clips, 20 carousels, 11 article carousels, 33 screenshots of X posts, 7 quote cards, 3 quote carousels, 11 text posts, 11 image posts. Instagram: 252 posts. 178 clips, 20 carousels, 11 article carousels, 33 screenshots of X posts, 7 quote cards, 3 quote carousels. TikTok: 252 posts. The same mix as Instagram. Pinterest: 252 posts. The same mix as Instagram. X: 241 posts. 178 clips, 20 carousels, 11 article carousels, 7 quote cards, 3 quote carousels, 11 text posts, 11 image posts. YouTube: 241 posts. 178 clips, 20 carousels, 33 screenshots of X posts, 7 quote cards, 3 quote carousels. Google Business Profile: 47 posts. 36 short clips and 11 written updates. 285 + 274 + 252 + 252 + 252 + 241 + 241 + 47 = 1,844. 8 platforms. 12 weeks. About 22 a day. One sitting. 58 minutes.

An ideal setup is that your title tag has the keyword plus a keyword variation. Also, in your meta description, it has the keyword and then a keyword variation. Your title tag, you want around 60 characters. That's not a hard rule, just more of a guideline. You can absolutely make it longer than that. For your meta description, you wanna be at or around 160 characters. Again, just a guideline, not a hard rule. You can absolutely do 320. Your H1 has a main keyword. Your H2 has a main keyword variation. Then your H3 has a keyword variation. And for the H4, five, and six, you also want a keyword variation in there. Most sites quit at H3. Because we use an H4, an H5, and an H6, with each of these heading tags having a keyword and then some of them having a keyword variation, you pick up six additional ranking factors for free. In the H1, we've got the keyword and keyword variations, and then we also have a little bit of a geographic keyword to let Google know, "Hey, this is the area we serve," and to let the people that come and visit our website know that this is the area we serve. Also, we want to include the area we serve. So a keyword variation of that would be Pace Florida plumbing, or another variation is Pace Florida plumber. We also want to include area plus service variations. So Pace water heater plumbing, Pace water heater installation plumber. Now, from the flooring contractors we looked at in Florida, their HTML tag diversity was that we need about 20 heading tags. Then we also need 35 paragraph variations, and then we also need 30 list item variations. When I say variations, what I mean is in between the HTML tags, like a paragraph tag, you need around 35 keyword variations in between those paragraph tags. You don't need 35 keyword variations per paragraph tag. You need it just across all paragraph tags in total. So if you have 15 paragraph tags, but some of them don't have a keyword variation in them, but you do have 35 total keyword variations across all of your paragraph tags, you're fine. Each paragraph, we want to weave in different variations, and we don't want to repeat the same phrase. And the same thing goes for your list item variations. A list item is just the list HTML tag, and so across them, you need 30 keyword variations. We want real photos. The file names, we want keywords in them, and then we also want two to three sentences for all of the alt text on all of those images. By putting that keyword in the URL, that will count as a keyword on page for all the pages that have that URL link. We want to use these slightly higher than our competition a majority of the time in heading tags. I'm not saying to only put them in heading tags. You need to have these terms across the page, in your listicle tags, your P tags, and in your title tag and meta description. Do this across all of your service pages and your location pages. A location page gets more location variations. A service page should get more service variations. Now, this sounds like a lot. There could be over a hundred different variations. The number one SEO ranking factor across everything, every business niche, literally everything, is a diversity of ranking factors. The diversity of ranking factors you use will help you rank higher and longer than everyone else.

Just got off the phone with the marketing department of a 23 Dental locations group looking to deploy this in their business. Build in public!

You always wanna have a privacy policy and terms of service on your site. These are common trust factors that even if you don't link to them, Google will always ping to see if they're there. When I say ping, I mean they're gonna send a URL request, a GET request, to see, is this an actual company? Do they have a terms of service or privacy policy? So you always wanna make sure that you have those two trust factors. Some other things you wanna consider are having a sitemap.xml, robots.txt, and even an ads.txt. These last two, the robots and the ads, you can leave blank. We just wanna show that there's a URL that will be served when Google visits those. Notes

I'd be careful with these A.I. website builders. They build with JavaScript frameworks like React. Your content only shows up after a script runs. I tested which crawlers run scripts, on 3 small test sites over 9 days. GPTBot had 8 chances to run my scripts. It ran none. It downloaded 17 script files and did not run them. ClaudeBot had 4 chances. It ran none. It downloaded 11 script files. A Meta crawler had 20 chances. It ran none. Google's main crawler, Bing, Apple and Meta's indexing crawler did run my scripts. So when the content only shows up after a script runs, the AI crawlers I watched got the code, not the content. Check your own site. Right click, view source. If you can scroll through your content, you're good. If it's mostly script, you know what to fix. This is what I saw in my test, on small numbers. And crawling is not indexing.

Whenever you're placing images on your site, there's this little bit of text that is hidden behind the image. The crawlers still see it, but your users or your customers or you won't see it, and it's called alt text. What you wanna do with alt text is have two to three sentences describing the image. These are chances for us to get our entities, our keywords, our keyword variations, and our word count on page up for free, and it doesn't take away the customer's experience. You're gonna wanna include where the service was done, and you can pull ideas from alt texts to use from your competitors. I just got maybe three hundred free words on page just because I did alt text on icon photos. We can start talking about our services with these photos in the alt text, getting more of that keyword in on our pages, getting that keyword density up, and just getting more and more content and more information on the page. We want real photos. The file names, we want keywords in them, and then we also want two to three sentences for all of the alt text on all of those images.

In my client's footers, I'm linking to all of their social media accounts. AND I'm linking to them in the sameAs Schema.

You want everything on your Google Business Profile to be filled out, even the attributes. When you go to fill out your profile, you wanna make sure you scroll all the way down to the bottom, and you find those, and you click if you have them or not. All of these attributes, you're gonna wanna fill out to the max. If any of these apply to you, you need to go in and check these boxes. Let's say, for an example, someone searches for veteran owned roofing company. If you don't have that box checked, you're not gonna appear for that. The more boxes you can check on that Google Business Profile, like attributes, descriptions, services, the more information you put on there, the better. Having a completely filled out Google Business Profile is going to signal to Google that you're a real business. You're giving Google as much information as possible, and that's just gonna put you above your competition, which most likely aren't doing these things.

Every media outlet that places your article from a Press Release is a new referring domain. Referring domains are one of the strongest backlink signals. A good Press Release will net you 500+ Referring domains and 1,500 backlinks.

Google allows you to link to seven different social platforms on your Google Business Profile. You got YouTube, Facebook, Instagram, Twitter, Pinterest, TikTok, and LinkedIn. Those are the seven you wanna be linking to. Even if you don't plan on posting on those social platforms, you need to go and make company accounts for each of those. On each of those, in the bio or the About section, you need to include the name of your business, your address, your phone number, and then a link to your website. These have to remain consistent across all of them, similar to how we do our citations. YouTube allows you to also list all of the social links that you have on your About page and your bio. You post on Facebook and it will cross post to Instagram for you. You just need to go and enable that and set that up. Then we want to link back to our own site each time we post. If you've launched a new service page, a new locations page, a new blog, link back from your social posts to those pages. When Google goes and crawls all your social profiles and sees all of these external links pointing back to those pages, this will send Google more often to those pages, which will get them crawled more often.

Google does not send one bot to your website. It sends several, and in my test they did not follow the same links. I logged 10,042 verified crawler requests on 3 small test sites over 9 days. On one page I hid links 11 different ways with CSS. Font size 0. Opacity 0. Pushed off screen. White text on white. GoogleOther followed all 11. Googlebot Smartphone, the main crawler, followed none of them in 26 chances. Same page, plain visible links in 12 styles. GoogleOther followed 5 of 12. Googlebot Smartphone followed 1 of 12. The schema on that page had 10 link fields. GoogleOther fetched 9 of them. Googlebot Smartphone took none in 5 chances. So in my logs, the bot that renders your page is not the bot that collects your links. This is a small test, and crawling is not indexing. Google's bots share what they find, so a link one bot skips can still get found by another. But if you only watch for "Googlebot" in your logs, you are only seeing part of what Google does on your site.

I watched 10,042 crawls happen on my test sites over 9 days. These crawl requests came from Google, Meta, Apple, OpenAI, Anthropic and Bing. Here's what I learned: Google sent more than one bot. 6 different Google crawlers showed up, and they did not follow the same links. The AI crawlers did not run my scripts. GPTBot had 8 chances and ClaudeBot had 4. Neither ran one. If your content only shows up after a script runs, these bots may not see it. Hiding a link with CSS did not hide it from most bots. I hid links 11 ways. GPTBot, ClaudeBot, Applebot and Meta followed all 11. Bingbot followed 3. Google's main crawler followed none in 26 chances. ClaudeBot fetched my sitemaps 330 times. Bingbot 69. GPTBot 24. Googlebot 8. Meta has a crawler built for indexing. It made 1,473 requests. Only Google's main crawler made more. The bots did not wait the same time for a script. Google 5 seconds. Bing 10. Meta 30. Apple 60. This is 3 small test sites over 9 days, so treat it as what I saw. And crawling is not indexing.

The first thing after a press release goes out is getting Google to discover all of the pages. A backlink that Google hasn't discovered does not exist.

Depends on the niche. Always search the keywords you're wanting to rank for. Then look at the pages currently ranking. Some niches require higher word counts. Not every keyword / niche requires 5,250 word count pages

Google only gives you credit if they discover the backlinks you built.

I create templates for my clients location pages. First, we want to measure what's already ranking. With this data we now know what's required to rank. This also shows us the amount of HTML tags I'll have to use. Not every page requires the same amount. The measuring will also tell me the amount of words required. So, this will impact the template. Now knowing I need 5,250 words changes the strategy deployed with the templates created. Take your measurements, then start your process of creating the templates you're going to use based off of this.

You can create templates for your location pages. Just swapping the city name for each page is not a strategy. Have the structure in a template, then for each of your sections have a strategy. That strategy is to implement the on-page factors you're missing.

Syndication is how press releases build you hundreds of referring domains and backlinks. The amount of backlinks this is determined by the number of links in each article. When we syndicate your article out it's going to Major publications like AP news, business insider, and yahoo finance. The article being sent out can have up to five links. This number heavily depends on your provider, some only allow three. After the article has been written and approved by you, it's sent out to be syndicated. It will go to the media outlets, they will choose if they will accept the article. Once accepted, they then will place it on their website. Now, your article that's all about your business is on hundreds of referring domains and has links pointing to your site.

When considering what Google checks for we always have to have this in the back of our minds. "At what cost" Google has to crawl trillions of web pages. So, when someone comes out and says "don't use AI to write your pages". Your first thought should be at what cost would Google expend to have the systems in place to know if something is AI written.