Construct Marketing

Building up some Halloween spirit 👻 Whether you're on the jobsite, in the office, or planning your next big project, we hope your day is filled with more treats than tricks! Happy Halloween from the Construction Marketing Association!

This Marketing Agency Selection Guide will help improve the process by defining the reasons for hiring or firing an agency, along with details on 11 types of agencies, and a 4-Step Agency Selection Process. Download today: ow.ly/iOG150XFKpe

Google Ads shows conversions, but what happens to those leads? Connect ad performance with CRM data to see what's actually working. Learn here: ow.ly/p10G5101lws #GoogleAds #AdPerformance #CRMIntegration #SalesLeads #ConversionTracking

A solid business continuity plan protects vital operations and helps organizations maintain trust with clients and stakeholders. To develop an effective business continuity plan, organizations need to take a systematic approach. Learn here: ow.ly/WKjY50Xcwih

Google Ads has added a lot of flexibility in how you track conversions over the past few years. However, new features introduce a different set of common conversion tracking mistakes. Read on: ow.ly/TZcZ5101lrH #GoogleAds #ConversionTracking #OnlineAdvertising #AdCampaigns

Modular and temporary event structures can capture the industry’s attention by positioning themselves as highly flexible, cost-effective alternatives to permanent commercial infrastructure. Read on here: ow.ly/xeY45100zZY #EventStructures #ModularDesign #Construction

This list covers the best fractional CFO companies for home service businesses operating in 2026, filtered for firms that understand the trades: ow.ly/5wyx5100zYr #HomeServiceBusiness #FractionalCFO #FinancialStrategy #ServiceIndustry

Snapchat has published a new holiday marketing guide, which includes a range of shopping insights and usage trends designed to help guide strategic planning. Learn here: ow.ly/AS5L50ZZwJy #MarketingGuide #HolidayMarketing #SnapchatMarketing #SocialMediaTips

Generative engine optimization is the practice of optimizing your brand and content to be cited, recommended, or mentioned in AI-generated answers on platforms like ChatGPT, Google AI, and Claude. Learn more here: ow.ly/vOU050ZZwMC #GEO #AIContent #AIMarketing

Homeowners across the US face foundation problems. This blog includes the best foundation repair companies in the US in 2026 to provide a clear starting point for homeowners looking for a solution to their problems: ow.ly/fJmW50Ycnqu

Construction businesses face risks every day on job sites. A basic insurance policy might protect against small accidents or minor property damage. This article examines specific situations that increase insurance requirements for construction companies: ow.ly/JUst50YuMcE

YouTube announced an update to its Shorts algorithm in order to put more focus on original content. The update will provide more incentive for creators to keep posting, while also reducing the presence of aggregator accounts. Learn here: ow.ly/Inlp50ZWGR9

A solid business continuity plan protects vital operations and helps organizations maintain trust with clients and stakeholders. To develop an effective business continuity plan, organizations need to take a systematic approach. Learn here: ow.ly/WKjY50Xcwih

Extreme weather rarely causes roof damage on its own. Instead, damage often comes from weak spots that are already worsening. Discover how to prepare your roof for extreme weather conditions here: ow.ly/Yf8h50Yoa3B #RoofMaintenance #RoofProtection #HomeSafety #RoofRepair

Meta may have a winner with its Muse artificial intelligence agents, with insights from Sensor Tower indicating that the Muse app has already been downloaded 5 million times, marking one of the fastest growth trajectories in app download history. ow.ly/Ncqr50ZWGQZ

What changed for your 2027 planning? How much of the work now happens where no click, cookie, or referral can see it? Plan 2027 around the signals that happen before the visit… or despite it. Learn here: ow.ly/IUsE50ZWlON #MarketingStrategy #2027Planning

Exact match domains can absolutely still be valuable, but what I’m much less inclined to give them today is meaningful ranking value simply because the domain matches the query. Learn here: ow.ly/tBiG50ZWlQG #DomainValue #SEOTips #SEOAdvice

Stone veneer is a simple way to add texture, warmth, and character to a home. Here are some of the best ways to use stone veneer in home design: ow.ly/frtu50YV8He #StoneVeneer #HomeDesign #InteriorDesign #HomeImprovement

While construction practices have not been environmentally friendly, going green has several benefits for construction companies. Here are some ways construction companies can make their operations eco-friendly: ow.ly/9g0y50WVgnz #EcoFriendlyConstruction #Construction

Real-time tracking uses GPS and telematics technology to monitor the exact location and status of mining equipment as it operates. Learn more here: ow.ly/722e50YBUZ7 #RealTimeTracking #MiningTech #GPSTracking