Built 2 x $15M online businesses. 📣 Author of The Copyselling System. Find your bottleneck 👇
Very sunny Kelowna, Canada
Joined August 2011
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Joanna Wiebe retweeted
People decide faster when they can rule something out.
That's the contrast effect.
It's also why the brands people love always seem to have an enemy. Give your customer something easy to say no to, and saying yes to you gets easier.
Joanna Wiebe retweeted
The highest-paying skills in 2017:
• Coding ($88K/year)
• Web design ($74K/year)
• Trading stocks ($97K/year)
The highest-paying skills in 2027:
People decide faster when they can rule something out.
That's the contrast effect.
It's also why the brands people love always seem to have an enemy. Give your customer something easy to say no to, and saying yes to you gets easier.
The highest-paying skills in 2017:
• Coding ($88K/year)
• Web design ($74K/year)
• Trading stocks ($97K/year)
The highest-paying skills in 2027:
So, the 4 skills:
• Finding your unique sentence
• Being recognizable with the sound off
• Iterating your message until you find the winner
• Doubling down on the winner
Have any questions? Let me know below.
Joanna Wiebe retweeted
Myth: The expert should have the strongest opinion in the room.
Truth: The expert should have the strongest data.
The second you say "I like it," everyone else's feelings count as much as yours.