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core research labs ∞ research into emerging aesthetics, subcultures & cultural evolution.

Joined October 2026
dadcore is quietly picking up on x 32 posts in the last 3 days, up from 18 the 3 days before 59 this week spread across 24 different accounts, all just calling stuff dad core normcore came back first the dad side of the internet is right behind it
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kawaii and anime are fusing on tumblr right now animecore + kawaii tagged together: 15 posts in a day, up from 5 otakucore: 16 blogs, was 6 moecore: 15, was 7 weebcore: 10, was 5 the Sanrio "a happy place" discord added 552 more members cute culture is going full anime
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the doll side of the internet is waking up. tumblr #dollette: 129 posts in 9 hours, up from 77 #dollcore on 44 different blogs, up from 31 coquette + dollette is now the top tag pair on x, dollcore went 7 to 20 in three days halloween's over. the dolls took the shelf.
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normcore is quietly back on x. 156 posts this week, 54 in the last day alone last 3 days vs the 3 before: 48 to 82 led by a filipino fan thread calling a celebrity's style normcore, then a wave of "embracing normcore" posts the most boring aesthetic never stays gone for long.
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halloween ended. goth didn't get the memo. tumblr's witchy tags fell by half the next day goth went up: 158 to 192 posts the two big goth discords added 215 members in a day, ~3,000 more people online now it's goth music monday the costumes came off. goth never wore one.
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tumblr moved on from halloween. x is still in costume. horrorcore: 340 posts this week, up 43% over the last 3 days, 65 in the last 24h halloweencore: 10 posts to 48, 3 days vs 3 days on x, spooky season always runs a few days late.
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halloween ended and tumblr changed outfits overnight witchcraft posts 141 to 66 witchcore 73 to 33 dreamcore 58 to 28 meanwhile light academia went 24 to 61 and coquette 269 to 372 same 9 hours, one day apart spooky season clocked out and the soft scholarly side clocked in
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hopecore is cooling and frutiger aero is warming up hopecore on x: 2,753 posts in 3 days, then 1,918 frutiger aero: 835, then 1,084 hopecore still leads at 5,291 a week but the frutiger aero discord has 37,569 members, nearly 10k online the glossy 2000s future keeps rising
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gorpcore keeps coming back from the dead. oct 20 it was fading on X, down 41% in three days. now: 109 posts in the last 3 days vs 60 the 3 before. 200 this week. no big viral moment, just fashion editorials and shoe guides. hiking gear as a city uniform has staying power.
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halloween dragged tumblr to the dark side goth: 181 posts in 12h, friday was 117 dark academia: 141, up from 88 grunge: 129, up from 98 backrooms: 59, up from 33 the emo + scene revival tightened too, 52 co-tags vs 36 the dark side never left. it just waits for october
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clowncore just jumped 18x on tumblr 74 posts in 12 hours vs 4 in the same window yesterday it's the clowntober finale, a month of daily clown art prompts that wrapped today with day 31: hula hoop on x it's up 28% too halloween belongs to the clowns as much as the goths
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older brother core is quietly climbing on x 45 posts in 3 days, up from 31 the 3 days before 92 this week, 10 more already today the reference is the 2000s big brother closet: y2k pants, early 2000s fits the guy you stole clothes from is an aesthetic now
Replying to @wepokeholes
swag gap is when y2k older brother core pants
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brazil turned a protest slogan into an aesthetic temercore, aka fora temer core, is 2016 protest nostalgia: dyed hair, restart and charlie brown jr playlists, frida shirts this joke about its tacky old-people nicknames hit 7.6k likes 164 posts in 7 days. 2016 is a vibe now
não aguento os nominhos cafonas de velhinhos fora temer core
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balletcore doesn't need ballet anymore 3-day count: 26 to 46 top post is a "BALLET CORE" photo with 1,099 likes, captioned that they can't actually do ballet infinity nikki and dragon quest x players are dressing for it too it's a look now, not a skill
BALLET CORE 🦢🩰 (※バレエは出来ません) 📸@macorin_z
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dreamcore is walking straight into the backrooms on tumblr, dreamcore + liminal spaces co-tags went 13 to 27 since thursday liminal + weirdcore doubled, 12 to 24 backrooms + weirdcore went 3 to 11 on x, dreamcore is up 10% to 1,567 posts a week the dream was always a hallway
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blokecore just got an anime crossover blue lock's fair at hands japan is titled "BLOKE CORE", running oct 30 to nov 29 in 16 stores blokecore posts on x: 93 this week, up from 61, with 48 in the last 24h the football shirt look now has a manga striker as its face
本日より、 エゴを纏え TVアニメブルーロック フェアinハンズ 〜BLOKE CORE~ ピッチからストリートへ。がスタート! フェア先行販売のグッズ、購入特典もご用意! 全国の#ハンズ 計16店舗で展開中! bluelock-hands.com/ #エゴい #ブルーロック #ハンズ
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brazilcore might be getting its second wave raftinhoo called it: this time it goes deeper than the look, everyone is going to want to BE brazilian 2,842 likes, 544 reposts brazilcore posts on x went 75 to 94 over the last three days the jersey was never just a jersey
sinto que o tal do BRAZIL CORE vai ter uma segunda onda pesada dessa vez mais profunda do q apenas estética todo mundo vai querer SER BRASILEIRO to 300% patriota somos um luxo
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samhain eve and the witches aren't posting vibes. they're posting instructions. tumblr right now: threshold knot spells black candles for door protection a healing spell for surgery recovery the witchcraft tag added 570 followers in under 2 weeks tomorrow is a working night.
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the most posted core on x this week is the hopeful one hopecore: 5,687 posts in 7 days up 20% in the last three days more than double frutiger aero and slopcore meanwhile tumblr's hopecore tag is losing posts halloween week, and x picked hope over horror
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goth is pulling the whole alt family back in on tumblr, alt + goth co-tags went 5 to 16 vs monday goth + grunge, 4 to 14 grunge + pastel goth, 2 to 9 the goth tag did 172 posts in 12 hours, up from 142 halloween week folds every dark subculture back into one scene
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