Official account of the Academic Legacy of @JohanCruyff #CruyffLegacy. #EducatingLeaders in #SportManagement, #SportMarketing, #FootballBusiness and #Coaching.
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Joined January 2012
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Great news!
Our Master in #SportManagement, available both on campus in #Barcelona and online, has been ranked among the leading Sport Management programs worldwide in the 2026 @SportBusiness International Magazine rankings.
ℹ️: johancruyffinstitute.com/en/…
Strengthening our presence in #LatinAmerica!
We visited #Colombia, where we renewed our academic mobility agreement with @endeportecali 🤝
#EducatingLeaders
Our 2026 online graduates share their journey!
Discover their experience at @cruyffinstitute and what being part of the #CruyffAlumni network means to them.
Discover their insights on our blog 👇
johancruyffinstitute.com/en/…
We Are Genius Sports Club by @CruyffInstitute is back for 2026–27!
Sport, community and new challenges for the @CruyffEducation network.
Ready to join us? 👉 linktr.ee/WeAreGeniusJCI
#BeGenius
¡We Are Genius Sports Club de @CruyffInstitute listo para la temporada 2026-27!
Deporte, comunidad y nuevos retos deportivos para la red de @CruyffEducation.
¿Te unes? 👉 linktr.ee/WeAreGeniusJCI
#BeGenius
Understanding @FIFAcom regulations and the rules governing the transfer market is essential to building a career as a sports agent.
Discover the key challenges sports agents face today in our interview with Dr. Serhat Yilmaz 👇
johancruyffinstitute.com/en/…
#EducatingLeaders
Learn from leading professionals in the #Football industry in #Barcelona!
Antonio Martín (former Barça TV) and Oriol Boix (@FCBarcelona) shared insights on audiovisual rights and digital strategy with students from the Master in Football Business @fcbarcelona – @BarcaInnoHub.
Curious to find out what went on at #SPORTBIZEurope 2026 and learn more about our contributions to the conversations around Sportainment and Fan Engagement?
Catch up on all the highlights in our latest article! 👇
johancruyffinstitute.com/en/…
Johan Cruyff Institute retweeted
Methodology, values and a winning mentality. Cruyff's football, applied to today's game.
This is what Cruyff Football Experience Barcelona is about: coaches learning Cruyff's football where it was born. 💙
Learning never stops. Thanks to everyone who joined us!
#CruyffLegacy
Johan Cruyff Institute retweeted
"Whoever controls the space, controls the game." 🧠⚽
Alumni from @CruyffInstitute programs came back to the classroom for a session with Cruyff Football. Methodology, values and a winning mentality.
#CruyffLegacy #CruyffFootball #CruyffAlumni #CruyffExperience
Our family of partners across #LatinAmerica keeps growing!
We’re joining forces with @LPFpanama 🤝 to create more learning opportunities for players, coaches and league staff, helping shape the future of football in Panama.
#CruyffLegacy
🎥 A look back at our latest #StudyTrip in #Barcelona!
Our #LATAM students and a group of international students explored Barcelona’s sports scene firsthand and discovered Johan Cruyff’s philosophy.
We hope you enjoyed it!
youtu.be/rsvFLJd4uIc
On October 9th, we gathered in #Barcelona to celebrate the #CruyffGraduation2026 for our online program graduates 🎓
A big congratulations to the entire class of 2026!
Take a look back at ceremony in our blog👇
johancruyffinstitute.com/en/…
#StepDay2026 brought together +100 students @cruyffinstitute & +35 sports organizations at @EstrellaDammEs Old Brewery to create new career opportunities in the sports industry.
Thanks to everyone who made our 9th edition the biggest one yet! 👇
johancruyffinstitute.com/en/…
💬 "Normally, all the great teams of the past had more than half of the players from the local community. It gives you something extra", said @JohanCruyff.
#14Forever #CruyffLegacy
After contributing to youth development, Luis Manuel,alumnus of our Master in #SportManagement Online is now ready for a new challenge with the senior @USMNT squad, helping shape what’s next for the team.
So great to see you taking this next step in your career, Luis Manuel!
Today is the last day to enroll!
Specialize in #SportManagement with academic programs delivered in collaboration with @ucfb, @VSIExecEd and @CruyffInstitute!
✍️: [email protected]
#CruyffEducation
Join our Professional Workshop "#SportMarketing & #BrandManagement" (Dutch) on 14 January 2027 at the @CruyffEdu_NL in #Heerenveen!
Discover real-world examples, gain practical tools and learn from industry expert @jeroenvaniersel.
+ℹ️: [email protected]
Neem deel aan onze professionele workshop #SportMarketing & #BrandManagement op 14 januari 2027 in de Cruyff Education Hub in #Heerenveen.
Praktijkvoorbeelden. Praktische tools. Deskundige begeleiding door Jeroen van Iersel.
+ℹ️: [email protected]
Proud to return as a Learning Partner for #SPORTBIZEurope 2026, alongside @GMorningSports in Barcelona!
Thank you for having us once again, and to all the speakers for sharing their insights and perspectives on the sports industry.
#CruyffEducation #EducatingLeaders
Our international students taking part in the #StudyTrip in #Barcelona had the opportunity to visit some of the city’s leading sports venues, including
@RCDEspanyol and @Circuitcat_eng.
A chance to go behind the scenes & discover everything involved in managing sports venues!
Our international students are kicking off their Barcelona #StudyTrip, exploring #SportManagement, #FootballBusiness and #Sponsorship alongside leading sports industry professionals.
Marc Serra, Rodrigo Iglesias and Edgar Romero are among those joining them in the classroom!
Johan Cruyff Institute retweeted
🎙🚀 DECODING THE NEW FAN: BEYOND TRADITIONAL ENGAGEMENT
How are sports organisations connecting with the new generation of fans, and what does it take to go beyond traditional engagement?
Join us in Barcelona from October 6–9, 2026.
#SPORTBIZ #SPORTBIZEurope
