Crystallize💎

AI personalization shouldn't be a black box you can't explain or control. With Crystallize, hyper-personalization is: • Semantic & structured: Built natively on rich product graphs. • Explainable: You know exactly why a customer sees a recommendation. • Headless & fast: Delivered via GraphQL APIs ready for any frontend. See how modern headless commerce handles real-time contextual tailoring. crystallize.com/hyper-person…

📢 LIVESTREAM ALERT: October 29th, 2026, at 3 PM CET Complex B2B Commerce in Practice: Inside the Lab Universe Demo Ditch the slide decks and see complex B2B commerce in action. Join our livestream this Thursday as we tour Lab Universe (link in the comments), a fully functional storefront demonstrating how Crystallize effortlessly handles customer-specific pricing, real-time approval budgets, equipment compatibility, and regulated orders at scale. 🎬 Join the livestream and see it in action! ▶️ youtube.com/watch?v=GEEdu0a8… 🔷 linkedin.com/events/75211726…

🍻 Good people. Great conversations. One fantastic evening in Stockholm! What a way to kick off Stora E-handelsdagen 2026 (organized by @EhandelPunktSe)! Huge thanks to everyone who joined us for the pre-party on October 20. It was a pleasure bringing the eCommerce community together for an evening of networking, new connections, and good vibes. Special thanks to our amazing co-hosts BradSearch, Rule, and Triggerbee for making it happen! 🙌 And because great evenings deserve to be remembered, we've put together a short video capturing some of the highlights. 🎬 Enjoy the recap, spot some familiar faces, and see you at the next one!

📢 LIVESTREAM ALERT: October 22nd, 2026, at 3 PM CET Getting Nerdy with Topics Topics are one of Crystallize's quiet workhorses. They power how you classify products, build navigation, drive faceted search, and shape landing pages. In this livestream, we go deep on the new topic view: what changed, why we built it, and how it makes working with large topic maps faster and clearer. 🎬 Join the livestream and see it in action! ▶️ youtube.com/watch?v=ZiotmjWN… 🔷 linkedin.com/events/75189740…

At Product Content Europe, we caught up with some friends to talk about the challenges shaping commerce's future. A few things stood out: 🤖 AI is already influencing buying decisions. Customers are increasingly turning to AI for product research, not just Google. 📦 Product complexity is no joke. Managing tens of thousands of products means a single data mistake can cost millions. 🧩 Structure matters more than ever. Flexible, well-structured product data isn't just good for operations. It's the foundation for AI-powered commerce. 🔮 What's next? A future where AI doesn't just help people find products but increasingly makes decisions and purchases on their behalf. One thing is clear: the future of commerce starts with better product data. Great conversations, valuable perspectives, and plenty to think about. #ProductContentEurope #AICommerce #ProductData #ecommerce

What if your e-commerce platform adapted to your business, instead of the other way around? We built 14 AI-powered commerce demos to show what's possible. 👉 crystallize.com/blog/crystal… ✅ Sell complex products with 3D configurators. ✅ Personalize shopping experiences. ✅ Simplify B2B purchasing and procurement. ✅ Launch subscriptions, bookings, and rentals. ✅ Experiment and launch faster with AI. The real opportunity isn't just building stores faster. It's building commerce around your business model, not platform limitations. 14 stores. One flexible commerce foundation. #eCommerce #AICommerce

Who should manage product information in your business: marketing, product teams, or someone else? Ståle Eikeri, COO at @CrystallizeAPI , explains why Product Information Management (PIM) and structured product data are essential for modern eCommerce, how PIM ownership differs between B2B and B2C, and why the people closest to the buyer should take responsibility. Recorded at Product Content Europe. #PIM #ProductInformationManagement #eCommerce #Crystallize

UCP. MCP. AP2. ACP. Welcome to e-commerce's latest alphabet soup. 🍜 @Google , @OpenAI , @claudeai , @stripe , and others are busy defining how AI agents will shop for us. Different acronyms. Different approaches. One massive shift: Your next customer might never visit your website. And here's the catch: none of these protocols can fix bad product data. We've updated our Agentic Commerce guide to explain the protocols, the business opportunities, and what e-commerce teams should prepare for today. 👉 crystallize.com/blog/agentic… #AgenticCommerce #AICommerce #eCommerce #Crystallize

Your next revenue stream might not be another product. It might be time. ⏱️ Why sell only tires when you can sell installation, too? Why sell tools when you can also rent equipment? With Bookable Commerce in Crystallize, you can sell products, rentals, appointments, and services through one storefront, one cart, and one checkout. No disconnected booking platforms. No fragmented customer journeys. Just more ways to sell. We've published a new article explaining how it works, with real-world examples and a working demo. 👉 crystallize.com/blog/when-ti…