Christa Urban retweeted
From July through October, the @MtnBrookFTBL content across X, Facebook, Instagram, and YouTube generated more than 2.28 million impressions.
Instagram carried most of the load with 1.86 million views, while Facebook (227,499) and X (193,480) added to the total.
Video drove much of the momentum. Fans watched 627,578 videos, and Instagram Reels alone accounted for more than 516,000 of those views.
Attention peaked in late August around the season opener, with a single-day spike of roughly 240,000 impressions (shoutout to John Bradford’s pregame speech).
The community grew too. The team’s channels added 1,873 net new followers and subscribers, bringing the combined audience to 12,173. Facebook (+796) and Instagram (+762) led the way, and the athletic department’s YouTube channel added 238 subscribers.
On the broadcast which only aired on NFHS Network all season long, we accumulated 6,778 unique streams through 10 games. This number eclipses an estimated 13,500 viewers (2x unique streams) on the season for 10 games leaving us with a rough estimate of over 1,300 people watching the game on NFHS Network each week.
Thank you!
A true legend and our hero !💔🙏🏻🥹
A True Legend and AHSAA Hall of Famer Passes Away ahsaanow.com/2026/10/02/a-tr…
“I have fought the good fight, I have finished the race, I have kept the faith.” II Timothy 4:7
YO!!!!!
May 1st, 1947-October 1st, 2026
My dad passed away peacefully today at home. Thank you for your continued support , love and prayers for my mom and all of our family.
They say it’s your birthday, Happy Birthday! Wooop! Happy Birthday wishes to our BEST! Thank you for being our rock, leading our family so well & taking care of ALL of us! Thankful to celebrate you today & everyday as you live life with fun everyday! I Love YOU! Go Spartans!
Happy Birthday Wishes to Mrs. JeNorri! We all hope you have had a wonderful day! She works with integrity, poise & grace each & everyday for the betterment of Samford Athletics & does so with a perfect smile! She’s The Glue -The BEST!!
⚽️🏀🏈⚾️🥎🎾🏐👟⛳️
🎉🎂🥳 @SamfordSports
Christa Urban retweeted
Spartan Volleyball takes down Vestavia 3 sets to 1. What an amazing environment in Spartan Arena. Way to go ladies!
Prayers for Coach Joe Dean’s family. Thank you to Coach Dean for believing in my brother and taking him under his wing at BSC !❤️🙏🏻
My dad and brother highly respected Coach Dean.
Joe took me under his wing and hired me as a young guy in 2006 to be his Women’s Golf Coach at BSC. He was as you know an incredible man and Athletics Director. Joe thought a lot of you! So Joe was usually tied up in a meeting during your weekly segment with Finebaum during football season but he knew I would tune in for the theatre and had me take notes. He would call me when he got out of his meeting every week and ask “what did my buddy Timmy B say this week”. We would laugh for 15 minutes. RIP to a 🐐, Coach, Joe Dean Jr! I will be forever grateful for Joe, his mentorship and friendship.
I know he and his Dad are playing string music in Heaven!
Always, GO DOGS! ❤️💙🐶
“It is not the critic who counts.” - Theodore Roosevelt
Take a look at some of the exciting moments from another historic athletic season! #itsallhere
Christa Urban retweeted
Our own Gabi Nicastro won the 94th Alabama Women's State Amateur Championship!!!
📰tinyurl.com/3pxy3mef
#AllForSAMford
Christa Urban retweeted
Today:
1. Look for the positives
2. Believe in yourself & others
3. Be thankful
4. Learn, improve, grow
5. Encourage someone
6. Replace HAVE TO with GET TO
7. Focus on Solutions
8. Trust in positive intentions
9. Let go of things you can’t control
10. Do your best!
Let’s Go Dogs! Wooop!
❤️💙🐶🏈
The new era of Samford Football starts with the Spring Game on April 16. See 🫵 there
#AllForSAMford #SamfordDNA
Christa Urban retweeted
Watch for a surprise reveal! Happy April Fools Day! #GoBulldogs #AllForSAMford
Spring on campus may be beautiful, but Sam the Bulldog steals the show. 👏🏻
See what he’s been up to in the latest episode of Beck’s Bench: youtube.com/watch?v=An4F2-VJ….
Christa Urban retweeted
Register now for the Samford S-Club Golf Tournament to support your Bulldogs 🐶
📝: tinyurl.com/cnkf5e8d
#AllForSAMford
