After $50m (and counting) in email sales, I make email your most profitable channel or pay you | 150+ brands served
Work with me 👉
Joined June 2015
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€127k in revenue in 5 hours.
No ads. Just emails and good products.
Here's the exact VIP party strategy we used for our supplement brand (and why it crushed our initial €54k goal):
Daan Kroon | Email/SMS + CRO retweeted
$100k/m client:
we truly need to make sure the branding is good. the tone of voice is super important. we need to check with the compliance department
$5m/m client:
Never look at standard performance metrics randomly.
CVR, AOV, CTR, open rate, RPR etc.
It’s all just a number heavily influenced on too many different factors.
- launch new flows? RPR goes down
- adding 2+ new emails in welcome flow? Prob your CVR & open rate will drop.
- using sunset flow? (Who’s doing that in ‘26?) you hit a decrease in deliverability.
And then you have site traffic / front-end changes
And so on.
Best way to look at it is set a base (best 3-6+ months), from there compare your data with different time spans and ideally direct A/B test.
If you don’t have that much data. Build the core flows and focus heavily on optimizing campaigns. No need to go for flow optimization at this stage
Daan Kroon | Email/SMS + CRO retweeted
VIP segment ALWAYS outperforms Early Access segment and Broad segments.
Nope, no strategy with Grok or AI agents. Just years in the game. But of course all the data goes into our internal PWM AI Brain 🧠
Just don't get blind by AI output. Confirm, think, make your final strategy and you will be blasting.
Any q, you can always ask me!
Early Access is free > VIP upsell €3.95 on ty page.
257 x €3.95 = break even on lead gen ads.
All before the launch. Run for 2 weeks. Warm both lists. And vamos ! 🚀
VIP segment ALWAYS outperforms Early Access segment and Broad segments.
Nope, no strategy with Grok or AI agents. Just years in the game. But of course all the data goes into our internal PWM AI Brain 🧠
Just don't get blind by AI output. Confirm, think, make your final strategy and you will be blasting.
Any q, you can always ask me!
A/B test offers!
After the first email sent, there was such a difference in results, we cancelled the rest of the test and send 100% of the traffic to the winner.
We could only do this, by acting fast & analysing the results after E1.
Wouldn't it be sick to have a whiteboard feature on @NotionHQ that works like Miro & Lucid Chart.
Main important is that the formatting of copy/pasted text remains in same format as Notion.
So you can easy paste a brainstorm session text from the whiteboard back in Notion without fixing all the formatting like breaks, tables, headings etc.
Daan Kroon | Email/SMS + CRO retweeted
ChatGPT Ads for @Shopify is live. We are @OpenAI's first commerce partner.
OpenAI pulls straight from Shopify Catalog, so merchants' products are already there.
Merchants set their own campaigns, their own budget. Free to install, tracked right from the Shopify admin.
Consumers are asking ChatGPT what to buy. Shopify merchants are able to decide exactly how they show up.
apps.shopify.com/chatgptads
Can confirm!
This shit sticks!
@Javizecom
