Global technology futurist & AI strategy expert. Trusted Fortune 500 advisor, keynote speaker & NYT bestselling author. Helping leaders anticipate disruption.
San Diego, CA
Joined June 2009
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What will your customers need next?
I recently joined Jessie Lizak and Julie Thomas on the WinsDay Podcast to discuss anticipating buyer needs and helping customers see the value of change.
Listen: open.spotify.com/episode/51u…
What could your finance team learn in the next 90 days that would help it prepare for 2040 and beyond?
I suggest starting with one Hard Trend, one predictable problem, and one focused experiment.
burrus.com/blog
Ten institutions are testing AI assistants for everyday operations in Jisc's KnowledgeFlow pilot.
Consider the Everyday Innovation opportunity for finance leaders in this example. One recurring information bottleneck is chosen and a better way to work is being tested.
nationalcentreforai.jiscinvo…
Where will the next wave of opportunity emerge? I look at the infrastructure taking shape today.
Noah News references my perspective on recognizing that opportunity early.
What is being built that could change your industry completely?
noah-news.com/infrastructure…
“Same as last year” can feel safe while the accounting profession changes around us.
I believe past success deserves a closer look: Which familiar practices are keeping us from preparing for what comes next?
burrus.com/blog
EY US plans $100 million in rewards for skills that include judgment and adaptability.
I see a leadership question here: If you want people to challenge the status quo, are you rewarding them for doing so?
cbsnews.com/news/ernst-young…
Would your team test a new idea if failure could hurt their performance review? Probably not, right?
I shared my perspective with Computerworld on the concept of giving IT teams room to experiment, learn, and build confidence with new technology.
computerworld.com/article/42…
“There is no such thing as artificial wisdom.”
AI can produce financial analysis in seconds. Accountants still need to question the assumptions and decide what deserves a client’s trust.
Let’s look at where human judgment adds value: burrus.com/blog
Accountants need experience to challenge an AI-generated answer. Thomson Reuters reports firms are starting to use simulations to build that judgment.
I see my Both/And Principle at work here: develop AI capabilities and human expertise together.
Read more: thomsonreuters.com/en/instit…
As AI takes on routine tasks, how do we prepare people for greater responsibility?
I spoke with High Point University students about why life skills will become even more valuable in the AI age.
highpoint.edu/blog/2026/09/h…
Will AI make accountants less relevant?
I believe that is the wrong question.
As AI automates more tasks, human value shifts toward judgment, trust, strategic insight, and anticipation.
The accountant of 2040 will not just report what happened. They will help leaders see what is coming.
#Rise2040 #CPA #CGMA #AICPA #CIMA
My latest:
burrus.com/future-of-account…
When AI handles more routine accounting work, where will professional value grow?
I see an opportunity in judgment, trust, and helping clients anticipate what comes next.
My new blog considers the accountant of 2040: burrus.com/blog
Anthropic says Claude identified a novel enzyme system; scientists followed with lab tests.
I see my Both/And Principle at work here: combine AI analysis with human expertise.
Where could that pairing help your team discover more?
anthropic.com/news/claude-di…
This week I’ve been thinking about how quickly “fast” becomes “normal.” Once a payment takes seconds, three business days feels like a long time.
Where is your industry still making people wait?
Walmart says shoppers who use Sparky spend 40% more per order. Is this true?
I spoke with Moneywise about the question that raises for every AI shopping assistant: whose interests shape its recommendations?
Convenience is useful, but shoppers also deserve clarity about their data. moneywise.com/news/top-stori…
When instant becomes the expectation, “fast enough” becomes a business risk.
Daniel Burrus explores how AI and real-time data are reshaping customer experience—and why leaders must anticipate what’s next.
burrus.com/real-time-economy…
A payment clears in seconds. A package updates its location as it moves. Expectations change quickly once people experience that speed.
My new blog looks at what the real-time economy means for leaders now: burrus.com/blog
A Colorado River water cut won’t stop at the farm gate. It could affect what gets planted, what growers pay, and what shows up on grocery shelves.
I spoke with The Food Institute about the pressure ahead and where precision agriculture can help: foodinstitute.com/focus/dras…
AI makes it easy to produce a polished first draft. That doesn’t make it a finished idea.
I spoke with Reworked about how teams can gain speed without letting their thinking, campaigns, and brand voices blend into the crowd.
reworked.co/collaboration-pr…
