Using sales automation and wizardry to help our clients grow. 🧙♂️
Los Angeles, CA
Joined April 2019
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Yes sending 5-10 per day is low but it's working the best for us right now in getting great deliverability.
To calculate the number of variations in your spintax, just multiply the number of variations in each set.
E.g. {Hi|Hello}{,| -|!) {Hope you're well|Nice to connect|Hope all is good}
2x3x3=18 variations
It's exponential so it multiplies quick as you add more!
After a couple thousand sales calls, here is one of many key take aways.
Selling is the transfer of confidence from one person to another.
Let's say I want to show someone something without telling them... I'd say, if you continue with {{inaction}}, then what? | let's just say you go in that other direction to save a couple bucks and it doesn't work, then what? | if it doesn't work, what will that do to the brand/reflect on you/etc etc
Point is, show them the implication of their actions (or inactions) by asking them
After a couple thousand sales calls, here is one of many key take aways.
Implication questions are the most effective way to show people the repercussions of their actions without telling them.
Easy strategy to get more out of your sales reps is by giving them better data.
--> Keep your CRM clean and current
PS - we can do this for you
The best strategies start with first principles.
What does the person we are marketing to ACTUALLY want.
Here's our strategy for building look alike audiences.
Very straight forward, very powerful results
1. Use Pandamatch - enter in the domain you want the new audience to look like. And use the key works/exact match feature to improve result quality
So this is what's happening. We've built a look alike audience but we need to verify that it is in fact similar to the original source company. Therefore, we use a company description of the source company with key elements we want to match and then use an AI Actor (Claygent) to go an scrape each website and verify it it matches the source description.
Results can be "true/false" or rating from 1-10.
SOPs are great for training, letting teammates know what the benchmarks are, and providing a resource if they are lost.
HOWEVER, teammates should be able to think for themselves and if they can't, I'd remove them from the org.
one of the easiest ways to get better results is to simply nurture leads between the time frame of them booking the meeting and the actual meeting date
In GENERAL, people too often try to turn their primary service into a grand slam offer and it just sounds ridiculous and doesn't work.
There's multiple offers, eg. there's an intro offer, primary offer, exit offer, etc...