Authority, insight, and honesty on digital media and marketing.
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Joined February 2009
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Amazon Ads Agent promises simpler buying, but raises transparency questions A buff.ly/9YHVpqu
Apple’s crackdown on the tricks advertisers use to track the same person across different sites and devices keeps tearing through large parts of the ad industry. buff.ly/cENJwsw
The brands showing up at the annual race represent a more diverse cross-section of retail than ever before. buff.ly/jY8uVgn
AI agents are becoming common among agencies, but most companies haven't grasped their potential to reshape teams. buff.ly/9fjZcZA
Frank DeVito, president and Chief Operating Officer, XR Pay Brands and agencies are spending more money than ever on featuring famous faces in advertising, with creators commanding bigger roles and paydays. But the creator economy’s next challenge isn’t finding new talent or making more content. It’s simplifying the business of paying creators. Celebrity pay in […] buff.ly/OeCjlyq
What the rise of agentic commerce means for signal loss and measurement. Partner insights from Circana. buff.ly/QIBjMfC
Ahead of the U.S. midterms and with referral traffic declines, news publishers are racing to turn election interest into paying subscribers. buff.ly/LaPDLoM
AI is starting to show up more in conversations around executive incentive plans. But those conversations are still largely relegated to the tech industry. Here's why it's still an anomaly in retail. buff.ly/CXZLGlb
See how campaigns are recruiting creators for 2026 midterms as disclosure rules lag and voter trust becomes the real battleground. buff.ly/tknuEXC
As campaign management becomes more automated, measurement challenges increasingly become optimization challenges too. Partner insights from TikTok buff.ly/XclDQHW
Quitting Meta, TikTok and X seemed like a gamble, but Lush was returning to its marketing roots. The results reshaped their entire approach. buff.ly/uWWcfyR
DMG Media’s year-old New Media division is carving out a new social revenue stream with creator-led IP aimed at younger audiences. buff.ly/weK72eC
The Small Business Administration has officially welcomed creators under its umbrella; let's unpack what that means for brands, creators, and the economy at large. buff.ly/yP7aPoB
This week’s Future of TV Briefing looks at the messy state of genre labeling in CTV advertising. buff.ly/47ATIbo
Parties rally behind IAB Tech Lab’s Trusted Server Framework following Apple’s latest tracking restrictions, although questions remain. buff.ly/Yz63x4k
Three months after the World Cup ended in a Spanish victory, the partnerships with marquee players keep coming. buff.ly/3LaXJI7
Bradley Keefer, Chief Revenue Officer, Keen Decision Systems The advertising industry has a talent problem it desperately needs to confront: AI is eliminating the work that used to develop future leaders, and most agencies aren’t building a replacement pipeline. No one wants to discuss entry-level jobs, but those jobs are how people obtain three years […] buff.ly/RqNeshB
The 2026 Digiday Awards winners reflect a media and marketing landscape in which cultural relevance, audience participation and measurable business impact increasingly go hand in hand. From immersive digital experiences to campaigns that turned social media conversations into product launches, this year’s honorees demonstrate how brands are finding new ways to earn attention. Their work […] buff.ly/zCaffNg
