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Digiday (@Digiday) profile picture

Authority, insight, and honesty on digital media and marketing.

New York
Joined February 2009
What SharkNinja;s McLaren deal says about the new price of F1 fandom. buff.ly/5jFS7UB
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Amazon Ads Agent promises simpler buying, but raises transparency questions A buff.ly/9YHVpqu
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Apple’s crackdown on the tricks advertisers use to track the same person across different sites and devices keeps tearing through large parts of the ad industry. buff.ly/cENJwsw
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The brands showing up at the annual race represent a more diverse cross-section of retail than ever before. buff.ly/jY8uVgn
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AI agents are becoming common among agencies, but most companies haven't grasped their potential to reshape teams. buff.ly/9fjZcZA
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Frank DeVito, president and Chief Operating Officer, XR Pay Brands and agencies are spending more money than ever on featuring famous faces in advertising, with creators commanding bigger roles and paydays. But the creator economy’s next challenge isn’t finding new talent or making more content. It’s simplifying the business of paying creators. Celebrity pay in […] buff.ly/OeCjlyq
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Ahead of the U.S. midterms and with referral traffic declines, news publishers are racing to turn election interest into paying subscribers. buff.ly/LaPDLoM
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AI is starting to show up more in conversations around executive incentive plans. But those conversations are still largely relegated to the tech industry. Here's why it's still an anomaly in retail. buff.ly/CXZLGlb
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The Times has a plan for readers who don’t want to subscribe. buff.ly/KzuJBNR
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See how campaigns are recruiting creators for 2026 midterms as disclosure rules lag and voter trust becomes the real battleground. buff.ly/tknuEXC
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Quitting Meta, TikTok and X seemed like a gamble, but Lush was returning to its marketing roots. The results reshaped their entire approach. buff.ly/uWWcfyR
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DMG Media’s year-old New Media division is carving out a new social revenue stream with creator-led IP aimed at younger audiences. buff.ly/weK72eC
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The Small Business Administration has officially welcomed creators under its umbrella; let's unpack what that means for brands, creators, and the economy at large. buff.ly/yP7aPoB
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