The Networked Experience Agency
Worldwide
Joined March 2007
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Digitas North America retweeted
As retail media networks proliferate, they're also adding more capabilities for advertisers, says Christa Klausner, senior vice president of media: commerce, at @Digitas, in this interview at the #BeetRetreat Berkshires beet.tv/2024/09/retail-media…
Digitas North America retweeted
Crocs Announces Crocs Mad Lab, A Digital Playground for Users to Design and Share Personalized Creations trib.al/dLYNm1l
Digitas North America retweeted
Join us on 9/5 for a webinar with @anamarketers, @colossus_ssp, @digitas, @MSFTAdvertising, & @publicismedia. Discover how #GenZ, the most diverse generation in history, are driving new trends in marketing.
🔗: hubs.ly/Q02KY75m0. This webinar is for #ANA members only.
Digitas North America retweeted
.@Digitas strengthens creative capabilities with key promotion and new hire from VML. hubs.la/Q02yDRWy0
Digitas North America retweeted
Artificial intelligence can drive brand relevance amid growing pains in retail media, says Amy Worcester Lanzi, chief executive of @Digitas North America, in this interview with Lisa Granatstein, editorial director of Beet.TV.
beet.tv/2024/06/ai-can-drive…
Digitas North America retweeted
these questions and more as we unpack RMNs and learn how they impact the advertising world today – and well into the future. Reserve your spot today! sherunsit.org/event/in-perso… @TheTradeDesk @TransUnion @Digitas #SheRunsIt #Chicago #MediaInsights #Retail
Digitas North America retweeted
In our Building Agile Programmatic Teams in the Ever-Changing Ad Tech World session, @SaraJerde chats with Leah Askew of @Digitas and Greg Dreifus of @CMIMediaGroup about how programmatic leaders are developing teams to be more adaptable in an ever-changing ad tech landscape 🌴
Digitas North America retweeted
Join @Digitas' Danisha Lomax, @Sephora's Brent Mitchell and creator @pierrah_ for an exciting panel discussion on the impact of the newly launched Sephora x TikTok Incubator Program, a groundbreaking initiative by Sephora, Digitas and TikTok. #SMW adweek.it/SMW
ALT 3 people sitting in chairs on a stage in front of a red “Adweek - Social Media Week” background.
Digitas North America retweeted
"To have a conversation about inclusive investment, we must first address the numbers," writes @Digitas' Danisha Lomax.
campaignlive.com/article/tyi…
Digitas North America retweeted
The Sephora x TikTok Incubator Program will pair TikTok creators with beauty brands from Sephora’s Accelerate program, a diversity, equity and inclusion-focused mentorship program for emerging beauty brands. ow.ly/ZjZk50Nhg0A
Digitas North America retweeted
Congratulations to @Digitas for winning New Business Development Team of the Year at the Agency of the Year awards! Congratulations! #CampaignUSAOY
Digitas North America retweeted
@PublicisGroupe EVP Corporate Strategy, Ray Lansigan and @Digitas VP Connections Strategy, Morgan Pomish join Brad Blackmon and Melissa Berger on the latest episode of Spilling the LoyalTEA LIVE from #CES to talk #technology #connection #product and more buff.ly/3GCGzrh
Digitas North America retweeted
Announcement📢: We're very excited to announce Jennifer Berry as our new CEO! Read the full story and find out more about Jen's ambitions for Digitas here: campaignlive.co.uk/article/d…
#DigitasUK #FutureReady #NewCEO
Digitas North America retweeted
#happeningNOW Stage ONE of @AdWorldOfficial @Digitas leader @DanishaLomax.
Digitas North America retweeted
Looking to advance your brand marketing? On 9/29, PM’s SVP Arnetta Whiteside & @Digitas’ SVP Danisha Lomax are leading workshops at Portada Live to help you up your game!
🎟️Register here to attend in NYC or virtually: ow.ly/C6uv50KJg5n #LionLeadership @portada_online
ALT Portada Live, September 29, 2022. Interact with Major Brand Marketing Executives from all over the Americas, including the below: Alexander Monroy, Anheuser Busch; Diego Osuna, T-Mobile; Danisha Lomax, Digitas North America; Nicole Preston, DISH Network; Daneyni Sanguinetti, Pernod Ricard; Jose Velez, Diageo. In-person: New York City. PLUS Virtual: (Including 1:1 meetings).
Digitas North America retweeted
How can your #loyaltyprogram be more efficient? 🤔
In this week’s episode, @jasondavis sits down with Melissa Berger, EVP, Connections Strategy and NA CRM & Loyalty Lead at @Digitas, to answer this question and more.
🎧 Listen to the full episode here: hubs.la/Q01lXwgR0
Digitas North America retweeted
Putting privacy at your core, having consent platforms at your core and having the customer understand how to control how their data is shared are all critical.
— @Digitas' @MDScafidi #Brandweek 🏝
Digitas North America retweeted
Parity testing will be critical for all brands to understand what you’re going to lose: The only way you’ll know if your measurement is working in the future is to know how it’s working now.
— @Digitas' @MDScafidi #Brandweek 🏝
Digitas North America retweeted
What should brands be doing to halt an opt-out culture that could see their audiences disappear completely? @Permutive's Tori Egler, @Digitas' @MDScafidi, @Bayer's @PaulGelb and Media Matters Worldwide's @sssowensss discuss. #Brandweek 🏝 adweek.it/Brandweek22
ALT Four people talking on a stage in white armchairs in front of a blue background with the word BRANDWEEK in white lettering.
Digitas North America retweeted
Publicis Groupe is proud to be named a Leader in “The Forrester Wave™: Global Marketing Services, Q3 2022” Report with the highest score in both the Current Offering and Strategy categories. Learn more: publicisgroupe.com/en/news/p…
