Discentra

A prop firm evaluation pass is real information about a trader, taken before funding changed what a breach can cost. Is your breach rate higher in an account's first funded weeks, or about the same across its life?

The share of retail CFD clients who lose money is published by regulators: 68% in Australia, FY2023-24 (ASIC). The share who stop trading within 90 days is a working number no regulator publishes. The second is the retention number.

A lockout waits for certainty: it fires once the loss has happened. Accurate, and late. A coaching call on a warning sign rings before anyone knows how it ends, so some calls reach a trader who was fine. The call locks nothing and can be ignored, which keeps that cost small.

At least 13 of the companies sponsoring or exhibiting at this week's London Prop Trading Expo sell to the firm, not the trader: payments, trading platforms and technology, affiliate tracking. In that room, the prop firm is a customer too.

We read 251 one- and two-star reviews of 10 prop firms, counting only those whose writer described their own behaviour driving the loss. One. A firm cannot size its behavioural churn from its reviews.

Voice AI is sold on reply speed: how many milliseconds before the agent answers. A coaching call has a slower clock that matters more. Does it ring between a loss and the next order? That gap can be minutes. A fast reply in the wrong minute is still late.

A retention product's own success measures show what it is built to do: raise a client's activity, or slow the next decision. Coaching, not financial advice. What does your retention report count as success?

A trader takes a loss and places a bigger order a few seconds later. Neither trade is an account event, so no lifecycle message goes out. The first message comes at the breach. By then, the decision it was meant to change is over.

A study published in 2008 followed 17 male traders on one London trading floor. Their cortisol rose with the variance of their own results and with market volatility. Our reading, not the paper's: a volatile day can raise that pressure across much of a firm's book at once.

A real rise in 90-day retention from 25% to 32.5% shows up fewer than half the time when 150 coached traders are compared with 1,000 others. Coaching, not financial advice. How large is the group behind the retention figure your firm reports each quarter?

A trading journal is late, and that is the smaller problem. It is written after the result, so the reasoning is rebuilt around it. The pass that would have worked is logged as a mistake. The trade that paid, judgement. A firm reading them reads a record rebuilt around its P&L.

The quiet trader is a known failure mode. Smaller size, skipped setups, breaching nothing. A second one arrives first and reads as the opposite. New markets, odd hours, twice last month's trades, none of it planned. Both end at zero. Only one looks like trouble on the way.

No price, no direction, no stop. A coaching layer reading a broker's trade feed takes seven fields and refuses six by name. Coaching, not financial advice. Which fields leave your platform today that nothing downstream reads?

Eight days of raised cortisol, and the value volunteers put on a gamble fell 44%, £25 to £14. Not traders. A single dose did nothing. The slow mechanism: sustained cortisol makes a person cautious, not reckless. Worth knowing before a quiet third week reads as lost nerve.