T. Makana Chock (@Doc_Chock) profile picture

T. Makana Chock

@Doc_Chock

Communications professor. Media psychologist & ninja librarian. Conducting research on social media norms & storytelling in mixed & virtual reality.

Joined May 2015
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Photo by T. Makana Chock (@Doc_Chock)Photo by T. Makana Chock (@Doc_Chock)Photo by T. Makana Chock (@Doc_Chock)Photo by T. Makana Chock (@Doc_Chock)Photo by T. Makana Chock (@Doc_Chock)Photo by T. Makana Chock (@Doc_Chock)Photo by T. Makana Chock (@Doc_Chock)Photo by T. Makana Chock (@Doc_Chock)Photo by T. Makana Chock (@Doc_Chock)Photo by T. Makana Chock (@Doc_Chock)
Congratulations to Dr @tonyjjiiee and Dr. @petalong !!! @NewhouseSU @NewhouseImpact
Image from T. Makana Chock (@Doc_Chock)
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Congratulations to DR Jason Webb (@Mr_Webb7) on what may the first #PhD defense in #VR! @NewhouseSU @SyracuseU
Image from T. Makana Chock (@Doc_Chock)
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CONGRATULATIONS to Dr. @petalong on successfully defending her dissertation! @NewhouseSU @NewhousePhD
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T. Makana Chock retweeted
Newhouse School (@NewhouseSU) profile picture
Newhouse School@NewhouseSU7 Aug 2023
.@sejung0703, Heejae Lee, @tonyjjiiee, and @Doc_Chock describe their work: Whom Do You Want to Be Friends With An Extroverted or an Introverted Avatar? Impacts of the Uncanny Valley Effect and Conversational Cues #AEJMC23 #NewhouseImpact #NewhousePhD
Image from Newhouse School (@NewhouseSU)
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.@bowmanspartan @DrSrivi @tonyjjiiee @JeongYang7 @Doc_Chock @charisselpree @YuTian_YT @pchuente
Image from The Office of Research & Creative Activity (@NewhouseImpact)
Image from The Office of Research & Creative Activity (@NewhouseImpact)
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I am excited to share that our paper on virtual influencer is published in Journal of Interactive Advertising tandfonline.com/doi/full/10.… @pchuente @YuTian_YT @Doc_Chock
Human versus Virtual Influencer: The Effect of Humanness and Interactivity on Persuasive CSR...

Human versus Virtual Influencer: The Effect of Humanness and Interactivity on Persuasive CSR...

Virtual influencers (VIs) are computer-generated avatars whose purpose is to exert influences on social media. The unique features of VIs have the potential to overcome several shortcomings that pl...

tandfonline.com
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T. Makana Chock retweeted
Newhouse School (@NewhouseSU) profile picture
Newhouse School@NewhouseSU9 Mar 2023
So excited to share the news of our upcoming Esports Communications and Management degree, offered jointly with @SUFalkCollege, which builds upon our longstanding strengths in sports-related education. We can't wait to start welcoming students! @NewhouseSports #TeamNewhouse
Syracuse University Today (@SyracuseUToday) profile pictureSyracuse University Today
@SyracuseUToday9 Mar 2023
#SyracuseU is launching the Esports Communications and Management program, which will be among the first of its kind at a major university. The University will begin enrolling students to the program in fall 2024. @NewhouseSU @SUFalkCollege ⤵️ news.syr.edu/blog/2023/03/09…
Syracuse University to Launch a New Degree in Esports Communications and Management

Syracuse University to Launch a New Degree in Esports Communications and Management

news.syr.edu
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While traveling to your spring break destination we highly recommend checking out the #NewhouseImpactPodcast from @waer883 😉 Catch up by listening to the latest episode with @bowmanspartan on "The Nostalgia of Video Games" at this link 🔗 buff.ly/3J2coeA
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syracuse.com/orangebasketbal…
Jim Boeheim is out after 47 seasons; Adrian Autry named next Syracuse basketball coach

Jim Boeheim is out after 47 seasons; Adrian Autry named next Syracuse basketball coach

In Boeheim's 47 seasons, his SU teams have made 35 NCAA Tournament appearances, advanced to five Final Fours and won one national title.

syracuse.com
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Happy Monday! Meet @NewhouseSU second-year doctoral student @benjieluv. His research focuses on media economy and representation with comparative analysis on the US and the African region.  Fun Fact: 🇬🇭 🏊🥇😉 #newhouseimpact #newhousestudent
Image from The Office of Research & Creative Activity (@NewhouseImpact)
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A great day for @NewhouseSU and @NewhouseSports as we celebrate our beloved Dr. Roosevelt 'Rick' Wright and Dean Hubert 'Hub' Brown for their honors receiving the S.I. Newhouse Black History Maker Award. We are so proud of both of them!
Image from Newhouse Sports Media Center (@NewhouseSports)
Image from Newhouse Sports Media Center (@NewhouseSports)
Image from Newhouse Sports Media Center (@NewhouseSports)
Image from Newhouse Sports Media Center (@NewhouseSports)
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Meet Heejae Lee, a third-year Ph.D. student @NewhouseSU, with research interests centered around media psychology, discovering the role of presence in attitude change and the effects of misinformation on behavior in new media. Fun fact: 🏋️ 💪 🧠 #newhouseimpact #newhousephd
Image from The Office of Research & Creative Activity (@NewhouseImpact)
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Meta expands its partnership with the NBA to offer 52 games in VR thevrara.com/blog2/2023/1/24… – at St Louis, MO
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Speaking of New Year's resolutions, check out our special issue of @CogitatioMaC The Many Dimensions of Us: "Harnessing Immersive Technologies to Communicate the Complexity of Human Experiences" Myself + @pachecod + @Doc_Chock + L. Gratch Full call: cogitatiopress.com/mediaandc…
Future Issues | Media and Communication

Future Issues | Media and Communication

Media and Communication is an international peer-reviewed open access journal dedicated to a wide variety of basic and applied research in communication and its related fields.

cogitatiopress.com
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Great job everyone! @NewhouseSU @NewhousePhD
Jeongwon (Jeong) Yang (@JeongYang7) profile pictureJeongwon (Jeong) Yang@JeongYang730 Dec 2022
Our recent paper is published in the Journal of Promotion Management. We compared cartoonlike vs. humanlike virtual influencers’ CSR messaging and explored how anthropomorphism can enhance persuasiveness. @pchuente @Doc_Chock HeejaeLee tandfonline.com/doi/full/10.…
Anthropomorphism in CSR Endorsement: A Comparative Study on Humanlike vs. Cartoonlike Virtual...

Anthropomorphism in CSR Endorsement: A Comparative Study on Humanlike vs. Cartoonlike Virtual...

In recent years, a new form of influencer marketing, led by virtual ambassadors has appeared. Motivated by virtual influencers’ (VI) potentials as corporate social responsibility (CSR) messengers, ...

tandfonline.com
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Congratulations!!!
Newhouse School (@NewhouseSU) profile pictureNewhouse School@NewhouseSU8 Dec 2022
Our @NewhouseSU community is fantastic! Three faculty members, three doctoral students and one postdoctoral scholar are the recipients of funding through Newhouse's internal grants program. Read more about their projects: newhouse.syr.edu/news/facult… #NewhouseImpact
Top row L-R: Milton Santiago, Keonte Coleman, Dona Hayes and Martina Santia. Bottom row L-R: Ryan Wen, Jocelyn McKinnon-Crowley and Yoon Lee

ALT Top row L-R: Milton Santiago, Keonte Coleman, Dona Hayes and Martina Santia. Bottom row L-R: Ryan Wen, Jocelyn McKinnon-Crowley and Yoon Lee

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Video game researcher @bowmanspartan curates his top 5 fav game hubs for "nostalgiaholics" in honor of his research presented at #NCA22 see thread
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T. Makana Chock retweeted
Newhouse School (@NewhouseSU) profile picture
Newhouse School@NewhouseSU18 Nov 2022
Day 3 of #NCA22! See what our faculty and students are talking about: newhouse.syr.edu/news/newhou… @bowmanspartan @DrSrivi @GinaLuttrell @PhoebeThinking @benjieluv #NCA2022 #NewhouseImpact
Image from Newhouse School (@NewhouseSU)
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RTDNA-Syracuse Report: Minority Representation Increases, But Still Lags General Population. My latest @RTDNA/@NewhouseSU #research with @PapperBob. rtdna.org/article/rtdna_syra…
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