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EDAA

@EDAAEurope

The European Interactive #Digital #Advertising Alliance is the non-profit responsible for key aspects of the self-regulatory initiative for #OBA in #Europe

 Brussels
edaa.eu/about/
Joined March 2012
  • Tweets2.4K
  • Following889
  • Followers2.5K
803Media
Photo by EDAA (@EDAAEurope)Photo by EDAA (@EDAAEurope)Photo by EDAA (@EDAAEurope)Photo by EDAA (@EDAAEurope)Photo by EDAA (@EDAAEurope)Photo by EDAA (@EDAAEurope)Photo by EDAA (@EDAAEurope)Photo by EDAA (@EDAAEurope)Photo by EDAA (@EDAAEurope)Photo by EDAA (@EDAAEurope)
Congratulations to Adform for obtaining the EDAA Transparency Seal, demonstrating compliance with the EDAA's #AATP (Advanced Advertising Transparency Programme) and a commitment to the highest standards of advertising transparency, aligned with key requirements of the EU's DSA!
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BIG NEWS for #EDAASummit! European Commissioner Michael McGrath, is confirmed as this year's opening keynote speaker. With the EU's rulebook now taking shape, this year's Summit turns to what comes next: the shift from rules to results. Register here: eventbrite.be/e/edaa-summit-…
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EDAA is pleased to be a #partner and #exhibitor at the @TBSAmsterdam 2027, an European event bringing together business leaders, technology providers, and growth-focused companies. Find out more here: thebusinessshowamsterdam.nl/… ⏲️Feb 10-11, 2027 📍RAI Amsterdam, The Netherlands
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🪢In a complex global #privacy environment, the #AdChoices Icon is the glue that keeps everyone together. 🫆 Let’s look at co-regulation as a successful blueprint for future innovations, from #dataprotection to #agentic AI. Thank you for joining us at #Cannes2026! ☀️
Image from EDAA (@EDAAEurope)
Image from EDAA (@EDAAEurope)
Image from EDAA (@EDAAEurope)
Image from EDAA (@EDAAEurope)
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"Own Your Story" at #Cannes2026❗️ We explored how #AdChoices makes choice visible, and helps brands like The Weather Company provide not only reliable weather information ⛅️ but also a trusted and transparent ad experience to consumers ✨ Co-organised with @DAAUSA @DAACanada 💪
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Image from EDAA (@EDAAEurope)
Image from EDAA (@EDAAEurope)
Image from EDAA (@EDAAEurope)
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Your Last Chance to Secure a Free Pass in #Cannes On June 24th, @DAAUSA @DAACanada and EDAA’s are telling the story behind transparency in #advertising, and bringing together the people behind the global standards for #transparency ➡️ RSVP now: luma.com/uxc12075
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We are sharing a global perspective with @DAAUSA and @DAACanada on owning your #brand's story under changing regulations and #customer viewpoints. We're hosting 2 panels at Croisette Beach Hotel Cannes - MGallery. 📆 Jun 24 (10:30-11:30) ➡️ Secure today: luma.com/uxc12075
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You've seen this icon a billion times through the ads you see. This little #AdChoices icon comes with its own story. AdChoices is an industry-led #advertising transparency standard that helps consumers manage #personalised advertising. Join us in #Cannes: luma.com/uxc12075
Image from EDAA (@EDAAEurope)
Image from EDAA (@EDAAEurope)
Image from EDAA (@EDAAEurope)
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📢 EDAA joins a coalition of industry associations in calling for the upcoming #DigitalOmnibus to deliver effective #simplification, strong #privacy protection, and #business viability. Thank you @FEDMA for coordinating this important effort 👏 👉 fedma.org/2026/05/22/europea…
This image shows black text on a white background. The text reads: "European coalition calls on the Council to not rush the Digital Omnibus but to get it right. 22 May 2026: Coalition of Europe's media, marketing and tech sectors urges Council to ensure genuine simplification in the Digital Omnibus".

ALT This image shows black text on a white background. The text reads: "European coalition calls on the Council to not rush the Digital Omnibus but to get it right. 22 May 2026: Coalition of Europe's media, marketing and tech sectors urges Council to ensure genuine simplification in the Digital Omnibus".

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#AdChoices is flying to Cannes! 😎 Together with DAA and DAAC, we are proud to announce a global session dedicated to the role of #trust in a shifting global and regulatory context 🌍 ➡️ Seats are limited: discover the agenda & sign up today! luma.com/uxc12075
This image is a promotional banner for a session taking place in Cannes on 24 June 2026 between 10:30 and 11:30. The session is co-organised by EDAA (European Interactive Digital Advertising Alliance), DAA (Digital Advertising Alliance) and DAAC (Digital Advertising Alliance of Canada), and is titled "Own Your Story: Building Trust in the New Age of Digital Advertising". Apart from this information, the image also includes the logos of the three associations, the AdChoices Icon in the top-right corner, and an abstract design featuring green and blue circles.

ALT This image is a promotional banner for a session taking place in Cannes on 24 June 2026 between 10:30 and 11:30. The session is co-organised by EDAA (European Interactive Digital Advertising Alliance), DAA (Digital Advertising Alliance) and DAAC (Digital Advertising Alliance of Canada), and is titled "Own Your Story: Building Trust in the New Age of Digital Advertising". Apart from this information, the image also includes the logos of the three associations, the AdChoices Icon in the top-right corner, and an abstract design featuring green and blue circles.

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💭 Thinking of signing up for the EDAA Summit 2026? Let our 2025 participants tell you why that's a great idea! 😃 🚀 Reserve your spot today: eventbrite.be/e/edaa-summit-… #EDAASummit2026 #EDAAEvents
This series of images presents written testimonials from participants in last year's edition of the EDAA Summit. This first one reads: "Great mix of speakers and breadth of topics".

ALT This series of images presents written testimonials from participants in last year's edition of the EDAA Summit. This first one reads: "Great mix of speakers and breadth of topics".

This next one reads: "Interesting and diverse content, a perfect mix of speakers, the venue, the catering and refreshments... everything!".

ALT This next one reads: "Interesting and diverse content, a perfect mix of speakers, the venue, the catering and refreshments... everything!".

This next one reads: "Thank you for accounting for a really interesting mix of views".

ALT This next one reads: "Thank you for accounting for a really interesting mix of views".

This last one reads: "Excellent organisations, everything was so smooth".

ALT This last one reads: "Excellent organisations, everything was so smooth".

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“Own your #privacy story” 💪🛡️ Last month's #DAA Summit made it clear that the relevance of industry-led transparency tools like #AdChoices crosses all borders and jurisdictions 🌎 Congratulations Digital Advertising Alliance on a successful Summit❗️ Read more: 👇
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Image from EDAA (@EDAAEurope)
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👉 Read more about the event: edaa.eu/daa-summit-2026-own-…
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⛰️🔟 Did you puzzle it out? 🥁 Beyond excited to officially announce 𝗘𝗗𝗔𝗔 𝗦𝘂𝗺𝗺𝗶𝘁 𝟮𝟬𝟮𝟲! Join us for an exceptional 10th edition of our flagship event: 📆17 November, 09:30-18:30 📍Steigenberger Wiltcher's, Brussels (Belgium) 👉 eventbrite.be/e/198570305529…
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EDAA will be in London! @DigiMarketingWF brings together the people shaping the digital future, and EDAA is proud to join as DMWF's media partner. 💡10+ agenda, 300+ speakers 🎟 Secure your spot and enjoy 30% off with "EDAA" 📍 Excel London | May 6–7 🌐 digitalmarketing-conference.…
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Once we learned that third-party cookies were here to stay, we kind of stopped talking about them. But we never stopped thinking about them. In fact, they’re on our mind: triple privacy cookies, hashed brown butter cookies… Our preference?👇edaa.eu/the-cookie-conundrum… #AprilsFool
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Discover what’s next in digital advertising: ⛰️🔟🎤💡🌐🪑🗣️🤝🇧🇪 Something big is coming… and you might want to be ready! #EDAASummit2026
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The Transparency and Targeting of Political Advertising (#TTPA) ensures that all paid or targeted #politicalads in the EU are clearly #labeled and provide essential information. Sensitive personal data cannot be used for targeting. Read here for more: politicalads.eu/
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This weekend we celebrate #InternationalWomensDay! Beyond appreciating the incredible women who make our lives better every day, we also want to give a big shoutout to the inspiring female speakers at #EDAASummit2025 and contributed their expertise and energy to the discussions
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Elena Turtureanu from Adform explains at the #EDAASummit2025 how the #DSA distributes responsibilities in the advertising ecosystem. She also highlights how EDAA’s #AdChoices Icon #harmonises approaches across the industry. 👉youtu.be/zGK_A4F7XJw
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