Ed Prior (@ETLPrior) header
Ed Prior (@ETLPrior) profile picture

Early stage investing. Formerly politics

London, England
Joined December 2011
Photo by Ed Prior (@ETLPrior)Photo by Ed Prior (@ETLPrior)Photo by Ed Prior (@ETLPrior)Photo by Ed Prior (@ETLPrior)Photo by Ed Prior (@ETLPrior)
I can promise this: The Senate will not vote to leave NATO and abandon our allies just because Trump is upset they wouldn’t go along with his reckless war of choice.   Thank you to @SecRubio for sponsoring the bill in 2023 requiring a two thirds vote of the Senate to make sure clueless presidents couldn’t act on a whim.
No U.S. President should be able to withdraw from NATO without Senate approval. Thankful my colleagues in Congress passed this bipartisan measure.
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Sam Harris: "Joe [Rogan] is [...] honestly in over his head on so many topics of great consequence" "[Dave Smith] is a pure misinformation artist" "Our society is as politically shattered as it is in part because of how Joe [Rogan] has interacted with information"
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This is probably the single greatest blocker to UK PLC out there.
U.K. Energy Prices are now four times higher than our closest industrial competitor. This means Great Britain can no longer compete or manufacture anything.
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As of February 2025 Europe has collectively put up about €130bn compared to the US €115bn
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Good time to push for a real CANZUK trade bloc—UK, Canada, Australia, and New Zealand. Strong enough to stand alone and push back, but aligned with the US, EU, and others where it makes sense. Adding Singapore, India, etc., would be great, but not realistic atm.
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🚨 BREAKING: The Times has refused to endorse Labour and will back no party this election
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Great to be part of. Thanks for hosting @EISAssociation
.@ETLPrior of @sfccapitaluk takes Ready Steady Grow! Cardiff attendees through a summary of #EIS and #SEIS reliefs and best uses, plus 'do's' and 'don'ts', a comparison with #VCTs, and more.
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Startups need to show investors how they've cut burn You can let go of staff. Or make them more efficient But new systems driving efficiency rely on staff to adopt them And most Startups don't do the work needed to persuade them. These 4 pillars stop that and persuade teams:
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1. Share clear objectives & build credibility for ideas 2. Explain benefits from other people’s perspective 3. Engage and involve people with your ideas 4. Be consistent with persuasion efforts - it takes more than one go
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Struggling to win negotiations? Get to know the psychology of persuasion. These 6 rules of persuasion will make you a better closer:
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1. Reciprocity: We are trained from early on to want to give back to those who have given to us first 2. Liking: We prefer to say yes to those we like 3. Social proof: We look to others to judge whether we should do something ourselves
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4. Authority: We prefer to say yes to evidence that experts have recommended 5. Scarcity: People want more of the things they can only have less of 6. Consistency: People want to say yes to requests that are consistent with the commitments they've already made
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A people paradox for marketers to navigate - We like to be told what to do and yet want to be in control of our actions
When selling, rise above spin with hard data to support your idea – be specific, clear and evidence-led. Adjective-laden descriptions will never be as powerful.
Speaking clearly, concisely and with confidence will help people take what you have to say seriously. And help them to agree with you.
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Churchill won the Nobel Prize for Literature in 1953 for ‘mastery of descriptions and brilliant oratory in defending exalted human values’ Who are the best speakers in recent front-line politics? Obama? Can’t think of many other genuinely powerful orators
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42 days? Long enough for Liz Truss to call herself an ex-operator and become a VC.
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Since 2016 I have swiped all the best performing Facebook Ads. 142-page document of ads that have generated over $100M in sales. Today you can get the swipe file for free. Just like & retweet this tweet and I'll send it to you. Must be following or I can't DM
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Game changer
Make any idea real. Just write it. Text to video, coming soon to Runway. Sign up for early access: runwayml.com
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New video for ‘Ain’t no river wide enough’
Abey 🤣😭