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EdgeTheory is a Decision-Ready Narrative Intelligence company. Accelerate & Optimize Decision-Making In The Information Environment #NarrativeIntelligence

Oxford, Dallas
Joined June 2012
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Twenty-five years after the September 11 attacks, 9/11 remains an active part of the information environment — not just a historical anniversary. Read the brief: edgetheory.com/resources/loo… #NarrativeIntelligence #OSINT #NationalSecurity
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What happens when every new controversy becomes connected to the last one? Five competing narratives are reshaping the Target brand. Read the report: edgetheory.com/resources/nar… #BrandIntelligence #NarrativeIntelligence #Reputation
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Attacks on energy infrastructure and commercial shipping across the Gulf and Red Sea are creating both physical disruption and an increasingly contested information environment. Read the assessment: edgetheory.com/resources/str… #EnergySecurity #Gulf #NarrativeIntelligence
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The Trump–Xi summit generated competing foreign narratives about its significance for U.S.–China relations and the broader international order. Read the brief: edgetheory.com/resources/tru… #USChina #Geopolitics #NarrativeIntelligence
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The monitoring program hasn't necessarily malfunctioned. It has answered the questions it was asked. The problem is that nobody thought to ask the question that mattered. Read the full article: bit.ly/4yRkJtg #NarrativeIntelligence #SocialMediaMonitoring
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Iran's allies supported the effort to maintain pressure on the global energy supply from within Iraq. Read the assessment: tinyurl.com/2cck3n5g #Iraq #EnergySecurity #NarrativeIntelligence
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An EdgeTheory analysis identified 1,342 AI-relevant items within a collection of 2,305 items. A theme names a subject; a narrative supplies its larger meaning. Read the report: tinyurl.com/2yaqxn2t #NarrativeIntelligence #AI #Geopolitics
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Western semiconductors and electronic components continue to reach Russia, China, and other restricted actors despite U.S. and allied export controls. Read the assessment: tinyurl.com/22c2pp3m #ExportControls #AI #SupplyChainSecurity
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AI is one global subject, but it is not one global narrative. Our new report examines how U.S., Chinese, Russian, and Iranian information sources frame AI differently. Read the report: edgetheory.com/resources/the… #NarrativeIntelligence #AI #Geopolitics
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EdgeTheory retweeted
America's story has been good intentions and purpose. Gerard Baker says it's slipping, replaced by raw power and deal-making. That shapes how far allies trust us and how hard adversaries push. @EdgeTheory wsj.com/opinion/america-aban… #NarrativeIntelligence
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Crisis recovery involves more than watching attention decline. It also requires understanding what stakeholders continue to believe. Why the narrative outlasts the crisis: tinyurl.com/29yuwxbo #ReputationManagement #NarrativeIntelligence
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This is not social media monitoring. Monitoring watches the now; narrative intelligence is the long look. EdgeTheory's Joe Stradinger with @ChipUsher of @scsp_ai (SCSP). See it on your own market: edgetheory.com/demo?utm_sour… #NarrativeIntelligence #MarketIntelligence
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EdgeTheory retweeted
The @osssociety Donovan Dinner Humbled to be in the same room with so many patriots and grateful for their service. Bonus was meeting Taylor Sheridan. Thankful for the work he does.
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Anger and skepticism can both show up as negative sentiment. One may come from a failure of accountability. The other may mean people doubt your explanation. They call for different responses. Go beyond sentiment: tinyurl.com/26afvgfe #CrisisComms #NarrativeIntelligence
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In a crisis, the narrative doesn't always stay on the event that triggered it. An organization may be providing accurate information while stakeholders are worried about something else. Read more: tinyurl.com/26elt9n5 #CrisisCommunications #NarrativeIntelligence
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EdgeTheory Lab trains. NCNI certifies. EdgeTheory technology powers both. Internships, certification and workforce training in Narrative Intelligence. Explore EdgeTheory Lab: ow.ly/C1eG50ZWnis #NarrativeIntelligence #WorkforceDevelopment
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It starts with one product or incident. It can turn into questions about corporate responsibility, leadership credibility, or organizational trust. Volume charts don't always show that shift. Read more: tinyurl.com/25xnq4f2 #CrisisManagement #NarrativeIntelligence
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Supplier instability, regulatory shifts and geopolitical conflict can unravel operations in hours. Narrative Intelligence helps risk teams spot emerging threats before they escalate. See Supply Chain Risk Intelligence: ow.ly/9k8W50ZWnhE #SupplyChainRisk #RiskManagement
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