Media Training | Story Development | Crisis Planning
LDN studios + global reach
Joined August 2009
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Electric Airwaves retweeted
When people tell me they can get media & crisis training elsewhere for less, this image always springs to mind...
Last week, Waitrose and Hiscox - two companies with strong corporate stories - both blundered. One remembered its core story and reset its reputation. The other didn't. Read how PR people can and should be the story police in their organisation tinyurl.com/y87elpa8
Waitrose staff told to make up time off for virus. This feels like a massive mis- step for this brand. bbc.co.uk/news/business-5219…
Electric Airwaves retweeted
A lesson for all journalists covering Covid-19.
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Great quote on the struggling retail sector by Clare Bailey: Coronavirus “was the final straw of all the straws that broke the camel's already very broken back”
Coronavirus: Sports Direct boss 'deeply' sorry for virus blunders. Oops. And so avoidable if you’d put people before profit. bbc.co.uk/news/business-5206…
Advice for spokespeople undertaking media interviews over Skype at this time. See our blog post here: tinyurl.com/ump35av
BBC News - Banks under fire for coronavirus loan tactics tinyurl.com/spdm24w You'd have thought that this crisis would be opportunity 4 banks 2 regain goodwill. Instead, they demand 100% personal guarantees from small business owners taking out an 80% guaranteed govt loan!
Learn here the 6 things that PROs are prioritising during this time: tinyurl.com/r74fnjv
To help PROs prepare their spokespeople at this time, read our blog post tinyurl.com/uolj9nw about the questions journalists are asking about coronavirus and business
Reflecting on Laurence Fox, read our short blog post looking at dos and donts for media spokespeople using controversial language and concepts - especially around identity politics tinyurl.com/vk9qaew
In 1983, of Labour’s 209 seats, 41 were in Scotland, giving it 168 in England & Wales. So 202 English & Welsh seats this time is not Labour’s modern nadir. But if Scotland was Independent, 358 Tory MPs v 202 Labour & 34 others ... #UKElection
How to cut through the noise? Watch our 2 minute animated video for 5 ways your story can grab media attention vimeo.com/332206122
Article in today's Times asks what business is doing to promote its value to society tinyurl.com/y6j448yr. We asked the same in a blog post last year - do you agree or disagree with our conclusion? preview.tinyurl.com/y2ur485p
Nice BBC article re how to respond to cyber attack. Norsk Hydro "What they've lost in productivity and revenue, they've arguably gained in reputation". Refused 2 pay hackers & totally open & transparent with the outside world about what happened to them. tinyurl.com/y28bb5kw
Share our latest 2min animation tinyurl.com/y5wsskrt with your spokespeople so they know how to communicate confidently and effectively with different types of journalists. You cannot assume even trade journalists understand the story, product or issue.
Informative FT article about the effective use of rhetoric and speechmaking techniques of former BBC journo Gavin Esler to sell the Remain message as a candidate for Change UK tinyurl.com/y2pt9th2
How do you get cut-through for your messages in a noisy and digital world? Watch our latest two minute animated video for how to do it tinyurl.com/yymw2tm5
Lesson to corporate leaders in how to act during a crisis, demonstrating genuine warmth and concern, committing and following through on action and offering perspective on your crisis. BBC News - Jacinda Ardern: 'A leader with love on full display' bbc.co.uk/news/world-asia-47….
