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Expert team of Web & Software Developers, Designers & Creators. Est. 2000 #Planning #Design #Software #Ecommerce #Mobile #Web

Los Angeles, California
Joined March 2009
Photo by Endertech (@Endertech)Photo by Endertech (@Endertech)Photo by Endertech (@Endertech)Photo by Endertech (@Endertech)Photo by Endertech (@Endertech)Photo by Endertech (@Endertech)Photo by Endertech (@Endertech)Photo by Endertech (@Endertech)Photo by Endertech (@Endertech)Photo by Endertech (@Endertech)
Landing ERP or PIM data in Shopify? Map it to the standard category metafields first. Shopify's AI channels already understand them. One gotcha we hit: a single rejected value can drop every other metafield in that product save. Save per field. endertech.com/blog/shopify-c…
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Heads up, Shopify stores: products can now have 2,048 variants, and Liquid themes still only see the first 250. Test variant 251 on your live theme before you build to the new limit. endertech.com/blog/shopify-2…
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Congrats to our client Babette's Furniture & Home on Florida's first Margaritaville gallery. Ribbon cutting Oct 24 in Leesburg. Furniture Today and Home Furnishings Business both covered it. We're proud to support this growing business. Babette's: babettesfurniture.com/?utm_s… Furniture Today: furnituretoday.com/furniture…
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AI direct checkout in Copilot and Google AI Mode loads only essential checkout blocks. Upsells, delivery options and UI-only validations may quietly not run, and the order still completes. endertech.com/blog/ai-direct…
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Does schema get you cited by AI search? Ahrefs found no meaningful lift across 1,885 pages that added it, though it still earns rich results in Google. endertech.com/blog/what-stru…
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Our client Gallus Golf just put Select Pi range purchasing inside each course's own app. One login for buckets, range cards, and memberships. No second app to download. We're proud to support this growing business.
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Congrats to our client Watson's on entering Tampa Bay. They're bringing Tampa Bay Spas locations in Tampa, Lakeland, and Brandon into the Watson's brand over the next six months. We're proud to support this growing business.
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Shopify's rebuilt POS is faster on complex showroom sales. The fine print: ship and carry out and per-line staff credit need POS Pro, and one variant can't split between take-now and ship-later. More on the Endertech blog: "Shopify's Rebuilt POS"
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AI shoppers mostly land on product pages. For furniture, that page needs dimensions, materials and lead times in text an AI can read. Quick audit: give a few AI models a product URL and ask what's missing. More on the Endertech blog: "AI Shoppers Land on Product Pages" #Shopify
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"Fulfillment failed" leaves the work to whoever investigates. We attach local, storefront and downstream order IDs to every outcome and log skips with a reason. Full write-up on the Endertech blog: "How to Make Asynchronous Fulfillment Failures Actionable". #Ecommerce
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Running a Hydrogen storefront? Shopify is asking merchants to update Hydrogen by Oct 31. Shopify says stores that don't will stop seeing storefront sessions in Shopify Analytics, and that data can't be recovered later. Orders and sales keep reporting. #Shopify
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A speaker from Anthropic at #AhrefsEvolve: use AI on work below the ROI line, the small custom jobs nobody tried because the return was too low. For ecommerce teams that means small custom tools. Get someone experienced to help build them.
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Thinking about building, buying or co-building AI? Start by asking whether technology is what you sell or what supports what you sell, and who will own the system in month six. More in "Build, Buy, or Co-Build AI? 10 Questions to Ask Before You Decide" on the Endertech blog.
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Our takeaway from Ann Handley's #AhrefsEvolve talk (@MarketingProfs): when speed is cheap, judgment carries the premium. Anyone can ship fast with AI now. Knowing what is worth shipping is the part clients pay for.
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Terra Outdoor Living runs on @Shopify with STORIS behind it. Inventory and pricing flow from STORIS to Shopify, orders flow back without re-keying, and an available-to-promise feature shows shoppers restock dates from open purchase orders. #Shopify #FurnitureRetail
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When ad platform numbers conflict with CRM reality, more budget mostly amplifies noise. GTM engineering builds the plumbing: events tied to CRM stages, landing pages that ship on cadence, and approval before automation touches spend. More on the Endertech blog. #GTM
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Session takeaway at #AhrefsEvolve: base model knowledge runs about five months behind, and few AI answers cite sources. Fixes to your pages and mentions take months to show up, so start now. Thanks @ethan_graphite for the session.
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Purging stale product IDs from an integration? Give each run its own ID, tag every chunk with run, index, and expected count, and size chunks to each destination's limit, Shopify's included. Full write-up on the Endertech blog. #Shopify
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Lesson from our own MCP server: some tools were listed but rejected every call, because the tool list and the call handler had drifted apart. Another tool's empty input schema failed validation. We wired them together and added a test of every advertised tool schema. #MCP
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Our AI-run marketing loop ends every recommendation as Continue, Change, Test, Stop, or Escalate. Nothing executes until a person approves it, and a change isn't done until the live platform reads back to match. More on the Endertech blog. #AIOrchestration
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