Erica Lapkowicz (@EricaLConrad) header
Erica Lapkowicz (@EricaLConrad) profile picture

Erica Lapkowicz

@EricaLConrad

I like geeky things and cute shoes.

 Camp Hill, PA
Joined March 2009
  • Tweets1.2K
  • Following314
  • Followers274
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Photo by Erica Lapkowicz (@EricaLConrad)Photo by Erica Lapkowicz (@EricaLConrad)Photo by Erica Lapkowicz (@EricaLConrad)Photo by Erica Lapkowicz (@EricaLConrad)Photo by Erica Lapkowicz (@EricaLConrad)Photo by Erica Lapkowicz (@EricaLConrad)Photo by Erica Lapkowicz (@EricaLConrad)Photo by Erica Lapkowicz (@EricaLConrad)Photo by Erica Lapkowicz (@EricaLConrad)Photo by Erica Lapkowicz (@EricaLConrad)
Hooray for an easier way to search through my 1M bookmarks theverge.com/2022/12/6/23496…
Chrome “@” shortcuts search tabs, bookmarks, and history right from the address bar

Chrome “@” shortcuts search tabs, bookmarks, and history right from the address bar

A quicker way to search through all those open tabs

theverge.com
i trained an ai chatbot on my childhood journal entries - so that i could engage in real-time dialogue with my "inner child" some reflections below:
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Tools to spot trends in your market: semrush.com/blog/uncover-mar… @semrush
Uncover Market Trends to Build a Sustainable Business Strategy

Uncover Market Trends to Build a Sustainable Business Strategy

This post walks readers through the ins and outs of uncovering market trends to discover business opportunities, mitigate market risks, and drive innovation for building a sustainable business.

semrush.com
Everything I know I learned from @Dilbert_Daily dilbertblog.typepad.com/the_…
Erica Lapkowicz retweeted
Tech Misfits (@TechMisfitsApp) profile picture
Tech Misfits@TechMisfitsApp1 Sep 2022
10 useful websites that will teach you tech skills for free:
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GBP Spam Now Includes Duplicate Photos, Posts, Videos, and Logos seroundtable.com/google-busi… #IMLearningFX
Google Business Profile Spam Now Includes Duplicate Photos, Posts, Videos, and Logos

Google Business Profile Spam Now Includes Duplicate Photos, Posts, Videos, and Logos

Google has updated its Business Profile posts content policy to specify that Google now considers duplicate photos, posts, videos, and logos as spam. If you have duplicate photos, posts, videos, and...

seroundtable.com
Google allowing collaborators to analyze data in Connected Sheets with Delegated Access #IMLearningFX workspaceupdates.googleblog.…
Google Workspace Updates: Allow collaborators to analyze data in Connected Sheets with delegated...

Google Workspace Updates: Allow collaborators to analyze data in Connected Sheets with delegated...

workspaceupdates.googleblog.com
1st core update of 2022: searchengineland.com/googles… #IMLearningFX
There are a few on here I haven't heard of #IMLearningFX searchenginejournal.com/rema…

10 Remarketing Tools For Reengaging & Winning The Conversion

Remarketing can help get your brand in front of a more relevant audience. Here are 10 remarketing tools to assist in winning the conversion.

searchenginejournal.com
" You’ll soon be able to compare your YouTube TV and YouTube CTV reach against linear TV reach" #IMlearningFX searchenginejournal.com/yout…

YouTube Adds New Connected TV Capabilities

Google made improvements to its YouTube Connected TV capabilities. These updates allow advertisers to have more confidence in their CTV strategy.

searchenginejournal.com
This is a strong piece on connecting the dots between investment + growth through good comparisons --> seomba.substack.com/p/managi… #IMLearningFX
Visual Stories now featured on mobile. I've seen these on real broad intent searches mostly, which might explain some of the reason for the low CTR. brodieclark.com/visual-stori… #IMLearningFX
Google's Web Stories Now Prominently Featured on Mobile in the US

Google's Web Stories Now Prominently Featured on Mobile in the US

Google has now launched the Visual Stories unit for Web Stories in US search results. Keep an eye out for this new feature on mobile.

brodieclark.com
True story... there's a learning curve! "If you ever had a glimpse on GA4, you probably don’t really recognise anything..." Here's a great 101 report to get you started: omisido.com/landing-page-rep… #IMLearningFX

Landing page report in Google Analytics 4

Learn how to find the landing page report in Google Analytics 4 or to build your own exploration report.

omisido.com
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Interesting experiment on ad strength #IMLearningFX ppchero.com/dont-be-blinded-…
Providing more clarity surrounding ad disapprovals - searchenginejournal.com/goog… #IMLearningFX

Google Ads Updates Destination Requirements Policy

Google Ads is updating some of its Destination requirements disapproval policies for advertisers. These updates will roll out in March 2022.

searchenginejournal.com
A few great examples of remarketing to segmented audiences #IMLearningFX searchenginejournal.com/reta…
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Prioritizing internal linking - ahrefs.com/blog/prioritize-i… #IMLearningFX
My takeaway is that unless you're hugely popular, or until Google can read Javascript better, infinite scroll is probably not the best thing to implement searchenginejournal.com/how-… #IMLearningFX
How Google Crawls Pages With Infinite Scrolling

How Google Crawls Pages With Infinite Scrolling

Can Google crawl webpages that utilize infinite scrolling? Yes, to a certain extent. Here’s how.

searchenginejournal.com
Author's expertise is already at play for YMYL --> Medical doctors, Attorneys, etc. searchenginejournal.com/is-a… #IMLearningFX

Is Author Expertise Important To Google's Algorithm?

Google's John Mueller answers the question of whether author expertise is important to Google's algorithm

searchenginejournal.com
Re-listening to recorded client calls is still my favorite way to get feedback. It also keeps my ego in check 🤣 hbr.org/2021/06/if-you-want-… #IMLearningFX

If You Want To Lead, Master This Skill

As a professional, you are being judged not only on your performance but also on your presence. People form an impression of others within seconds of meeting them. The real question, then, is not...

hbr.org
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