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Extending Reach, LLC

@ExtendingReach

Marketing insights and services to help professionals grow and businesses thrive. Start extending your reach today!

 Silicon Valley, CA
extendingreach.com
Joined October 2013
  • Tweets5.2K
  • Following11.5K
  • Followers12.8K
1Media
Photo by Extending Reach, LLC (@ExtendingReach)
If you're updating your #MarketingStrategy, this information might help you decide where to put your ad dollars. Thx @marketingcharts marketingcharts.com/televisi… #advertising #CTV #marketinginsights #SMB #startup #entrepreneur
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Another city bans 'Surveillance Pricing.' Is this turning into a trend? Thx @MediaPost mediapost.com/publications/a… #pricingstrategy #MarketingStrategy #retailers #digitalmarketing #SMBs #startups #smallbiz #RetailTech #DynamicPricing #ConsumerRights
MediaDailyNews: NYC Bans 'Surveillance Pricing'

MediaDailyNews: NYC Bans 'Surveillance Pricing'

New York City Council voted 44-5 Thursday to prohibit companies from personalizing prices based on customers' "personal data," including pseudonymous information linkable to devices.

mediapost.com
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Keep an eye on the #economy. Thx @apnews apnews.com/article/inflation… #inflation #InterestRates #strategy #SMB #startup #retailer #smallbizowner #founder #entrepreneur #tariffs
As higher prices seep into broader economy, Fed officials consider faster hikes

As higher prices seep into broader economy, Fed officials consider faster hikes

More evidence this week of hot inflation in the U.S. was unpleasant news for the Federal Reserve, not to mention consumers: Rising prices may be spreading beyond the one-time shocks from tariffs and...

apnews.com
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Keep an eye on labor law trends. "Employers have plenty of reasons to suspect that religious discrimination claims are the next frontier of employee-led anti-DEI action." Thx @hrdrive hrdive.com/news/religious-di… #EEOC #laborlaw #employmentlaw #hr #DEI #hrlaw #SMBs #startups
A wave of religious discrimination claims is coming, attorneys say

A wave of religious discrimination claims is coming, attorneys say

Thanks to EEOC Chair Andrea Lucas’ enforcement priorities, employers may need to be on the lookout for such claims, according to ABA LEL speakers.

hrdive.com
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For #smallbusinessowners and #entrepreneurs who aren't afraid of DIY projects, this helpful guide may come in handy... Thx @SMExaminer socialmediaexaminer.com/how-… #VideoEditing #SMB #startup #founder #influencermarketing #videomarketing #VideoEditingTips
How to Edit Videos With AI (No Editing Skills Required) : Social Media Examiner

How to Edit Videos With AI (No Editing Skills Required) : Social Media Examiner

Streamline your content creation process today! Discover how to automate video edits, motion graphics, and audio with modern AI tools.

socialmediaexaminer.com
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"Many AI suppliers — the companies that develop and deploy AI services to today’s businesses — are struggling with 'basic security practices.'" Do you know how safe your #AI supplier is? Thx @ZDNET zdnet.com/tech/ai-security-f… #vulnerabilities #AIsecurity #SMBs #startups #security

How AI security failures are endangering your supply chain - and what you can do - ZDNET

New research provides a stark look at the AI supply chain and the risks it brings to businesses.

zdnet.com
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Looking for a new casual and creative way to celebrate the holidays with co-workers? Try a "Dips-Giving." Thx @FastCompany fastcompany.com/91638628/for… #holidaymarketing #companyculture #SMB #startup #smallbiz #dipsgiving
Forget the office potluck. A new holiday food tradition is catching on at work

Forget the office potluck. A new holiday food tradition is catching on at work

Dips-Giving, a TikTok-popularized alternative to Friendsgiving, is finding its way into workplaces as employees embrace a more relaxed way to celebrate.

fastcompany.com
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Does your organization have #AI guardrails in place to mitigate enterprise and human risks? Thx @InformationWeek informationweek.com/it-leade… #strategy #SMBs #EnterpriseIT #startups #FutureofWork #AIGovernance #AIPolicy #AIRiskManagement
How IT leaders develop personal AI guardrails

How IT leaders develop personal AI guardrails

While guardrails for AI are still nascent, CIOs and other IT leaders must determine how to establish boundaries within their organizations.

informationweek.com
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Be sure to stay informed on IRS tax adjustments for 2027 so you can take advantage of opportunities to boost your bottom line. Thx @smallbiztrends smallbiztrends.com/irs-unvei… #SMB #startup #entrepreneur #smallbiz #founder #smallbizowner #taxes #TaxSeason
IRS Unveils 2027 Tax Year Adjustments: Bigger Deductions Ahead

IRS Unveils 2027 Tax Year Adjustments: Bigger Deductions Ahead

The Internal Revenue Service (IRS) recently announced a series of significant tax adjustments for the 2027 tax year that could greatly impact small business owners as well as individual taxpayers.

smallbiztrends.com
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With AI spending starting to stall, is the era of #AI hypergrowth over? Thx @TechCrunch techcrunch.com/2026/11/06/ra… #Strategy #SMBs #Startups #economy #AISpend #entrepreneurs
Ramp data shows AI spending stalling just as Anthropic nears its IPO | TechCrunch

Ramp data shows AI spending stalling just as Anthropic nears its IPO | TechCrunch

AI usage keeps climbing, but spending has stalled. Price cuts and smarter cost controls among the biggest spenders could challenge investor assumptions about AI hypergrowth.

techcrunch.com
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"Real work the buyer can check beats a claim they can’t." Are you giving customers something they can verify? Nice tips @Entrepreneur entrepreneur.com/building-a-… #SMB #startup #entrepreneur #founder #salestips #SalesStrategy

Buyers Stopped Believing Pitches. Give Them Something They Can Verify.

Software now writes the pitch, sends it and even personalizes it, so buyers have learned to discount all of it. Here's what works now.

entrepreneur.com
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Keep an eye on the trends... Thx @Inc inc.com/chloe-rosenberg/next… #entrepreneurship #entrepreneurs #economy #founds #SMBs #startups #GenZ #smallbusinessowners
The Next Gen-Z Startup Boom Isn't Happening in Silicon Valley. It's Hitting College Towns

The Next Gen-Z Startup Boom Isn't Happening in Silicon Valley. It's Hitting College Towns

Instead of following a traditional career path, members of Gen-Z are embracing entrepreneurship for an unexpected reason.

inc.com
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Take heed PC users... Thx @CSOonline csoonline.com/article/424452… #security #cybersecurity #hackers #SMB #startup #smallbiz #Entrepreneur #founder
Fake software installers are turning your PCs into profit centers for hackers

Fake software installers are turning your PCs into profit centers for hackers

Microsoft uncovers a fake-download campaign that turns unsuspecting PCs into proxy nodes, distributed-computing workers, and adware platforms.

csoonline.com
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How would your #CrisisCommunications team handle this situation? Thx @Gizmodo gizmodo.com/google-tries-to-… #marketingtips #EdTech #AI #FutureofLearning #startups #SMBs #PR
Google Tries to Walk Back Controversial School AI Policy Following Political Backlash

Google Tries to Walk Back Controversial School AI Policy Following Political Backlash

Google backtracks on executive's threat that if AI goes, so does Search.

gizmodo.com
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What signs do you look for when a project is in trouble? Nice tips @TechTargetNews techtarget.com/news/when-sho… #projectmanagement #ITStrategy #SMB #startup #Entrepreneur
When should an IT project turn red?

When should an IT project turn red?

A project can look on track even when its business case is falling apart. CIOs need to recognize the warning signs before trouble gets worse.

techtarget.com
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Nice takeaways for #founders. Thx @Under30CEO under30ceo.com/autonomous-ve… #SMBs #startups #smallbiz #businessleaders #MarketingStrategy #Entrepreneurs
Autonomous Vehicles Boom: Why AV Founders Are Pitching Again

Autonomous Vehicles Boom: Why AV Founders Are Pitching Again

Autonomous vehicles are drawing a new wave of founders. Trucks VC has seen 81 AV pitches in 2026. Here is what that means for builders.

under30ceo.com
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Keep an eye on the tech #LaborMarket... Thx @TechRepublic techrepublic.com/article/new… #layoffs #jobtrends #staffingtrends #hr #AI #economy #SMB #startup
Tech Layoffs 2026: 196,000 Workers Affected as Amazon, Meta, and Microsoft Cut Jobs

Tech Layoffs 2026: 196,000 Workers Affected as Amazon, Meta, and Microsoft Cut Jobs

Nearly 200,000 workers have been affected by tech layoffs in 2026. See which companies are cutting jobs and what it means for tech workers.

techrepublic.com
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Is AI's impact on #cybersecurity a good thing or a bad thing? Hmmm. Thx @TIME time.com/article/2026/10/23/… #infosec #AI #security #vulnerability #PHP #strategy #SMBs #startups #entrepreneurs #entreprisesecurity #AISecurity #CISO
The AI-Discovered Bug That Could Have Become a Cybersecurity Disaster

The AI-Discovered Bug That Could Have Become a Cybersecurity Disaster

Cybersecurity researchers raced to patch a major flaw in PHP as details leaked online and attempted exploits surged.

time.com
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Take heed #smallbusinesses and #creators... Thx @TheVerge theverge.com/tech/1017261/et… #SMB #startup #entrepreneur #founder #AIslop #AIphoto #retailer #onlinemarketing #digitalmarketing
Etsy is cracking down on AI slop listings

Etsy is cracking down on AI slop listings

Listings must “accurately represent” items being sold.

theverge.com
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Should professionals with psychology, communications, and human-computer interaction play a larger role in #AI development? Hmmm. Thx @thenextweb thenextweb.com/news/victoria… #strategy #SMBs #startups #entrepreneurs #AITrainers #AIcommunity
Victoria McClune is challenging how the AI industry understands its users

Victoria McClune is challenging how the AI industry understands its users

Victoria McClune went from building interactive children's books for the first iPads to investigating how AI systems influence their users. Her Silent Downgrade research examines how AI can shape the...

thenextweb.com
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