Cambridgeshire
Joined February 2009
- Tweets1.9K
- Following2K
- Followers693
- Likes1.1K
Paper wrap isn’t just eco-friendly – it makes your mail stand out before it’s even opened. Fully recyclable, UK-made, and brandable, it’s the perfect way to combine impact and sustainability.
Learn more on our website.
firstmailing.co.uk/paper-wra…
Fever-Tree is in a legal dispute with the EA over a £2.8m charge under the UK's EPR packaging scheme.
The outcome is still TBD. But it's a reminder that packaging compliance has consequences.
EPR and PPT rules are already shaping direct mail choices.
firstmailing.co.uk
Postage is the highest cost in most direct mail campaigns. It's also where the biggest savings are if you plan.
The right formats, weights & delivery routes can cut costs by up to 60%.
We can help you find the most efficient route for every campaign.
firstmailing.co.uk/postage/
Before your next campaign goes to print, how confident are you in your data?
Duplicates, outdated records, poor segmentation. They waste budget and undermine everything else you've invested in.
We help clients get their data right before anything moves.
firstmailing.co.uk/data-mana…
We published our take on Royal Mail's proposed price increases recently.
Up to 35% for some customers – at a time when businesses are already under cost pressure.
We asked some direct questions about where the value is going.
Worth a read…
firstmailing.co.uk/2026/08/1…
The cheapest mailing isn't always the most economical one.
Our latest article looks at what really drives the economics of physical mail - data quality, targeting, distribution route and outcome, not just postage rate.
Read the article on our website.
firstmailing.co.uk/2026/08/2…
1/ Royal Mail is proposing price increases of up to 35%. At a time when households and businesses are already under serious cost pressure, that's not just an inconvenience. It's a fundamental change to the economics of communicating by mail. 🧵
7/ If prices rise, volumes fall. If volumes fall, prices have to rise again. That cycle accelerates the very decline everyone says they want to avoid. We should be making mail more attractive and more affordable - not pricing it out of existence.
8/ Government, Ofcom, Royal Mail and the industries that depend on the postal service need a much more open conversation. About price, performance, competition, accountability - and the future purpose of the postal service. We've shared our full take here. firstmailing.co.uk/2026/08/1…
1/ Postage is the highest cost in most direct mail campaigns. It's also where the biggest savings are.
Here's how to approach it smarter 👇️
4/ Mailmark discounts, optimised pack weights, format choices - it all adds up. More budget for creative, print and personalisation.
5/ Postage strategy isn't a logistics decision. It's a campaign performance decision.
firstmailing.co.uk/postage/
1/ Your packaging speaks before your message does. Here's why paper wrapping is an ideal solution for your direct mail campaigns.
4/ We manage the whole process in-house - printing, wrapping, fulfilment and postage. No supplier juggling, no quality mismatches.
5/ Planning a campaign? Paper wrapping is worth a look.
firstmailing.co.uk/paper-wra…
