The First Aligner

We know a lot of you are mad, disappointed, or exhausted with how the market’s been moving. When you watch a token open -60% to -70%, it doesn’t matter how many disclaimers exist, it hurts. And pretending otherwise would just be tone deaf. So let us explain, so you know where we stand: 1) Token performance on TGE and Post TGE isn’t determined by Cookie. Every project sets its own raise, its own economics, its own liquidity plans. We don’t touch treasury, we don’t price the token, we don’t control what happens at open. We’re an InfoFi platform: we provide tools for projects to run InfoFi campaigns and reward people who give them attention, content, and mindshare. If the market pushes something below the raise valuation, rewards drop. If it pumps above, rewards increase. (We’ve had those too: $LAB, $RECALL.) We’re not shifting blame, that’s just how TGEs function across the whole industry. Zooming out, the broader market is under serious pressure, liquidity constraints, heavy sell offs, and unpredictable volatility. Even fundamentally strong tokens aren’t immune. This context matters for every TGE, not just our clients’. We do take responsibility on things like claim UX. We fuck up there sometimes but when claims are delayed, we acknowledge it and work with projects and partners (like our claim portal with Sign) so that distribution is as smooth and unified as possible. 2) The “reward numbers” you see are estimates at FDV from the public raise. Not promises. Not guarantees. It’s a benchmark so creators can understand what the upside looks like at that valuation. The market decides the final outcome, not Cookie, not creators, not snappers. If the token opens lower → rewards shrink. If it opens higher → rewards increase. It’s the same logic for every presale, IDO, LBP, or CEX listing. 3) This is shit for us too. If launches flop, creators get discouraged, users get frustrated, and trust erodes. We don’t win from that. Our entire model depends on creators and communities actually succeeding. If they don’t, nobody stays. Our model only works long term if: → Projects deliver real value → Creators feel fairly rewarded → Users don’t feel perpetually rekt So when people say “Cookie profits while everyone else loses,” we hear the frustration, but we also know that if that were the full truth, this business would already be dead. 4) We’re not playing dead, we hear the sentiment about people feeling blindsided. And that’s fair. Losing money doesn’t feel like “oh well, that’s the market.” Especially when you put effort into for a long time. We can, and will, communicate estimates clearly. We’re here. We’re listening. And we’re not running from the hard conversations. We are trying our best and we’re learning. Improving our DD with each launch.