Inspiration and information for dedicated coffee and tea professionals. Since 1992. #FreshCupMagazine
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We spoke with four coffee caterers about their hard lessons learned from quoting catering gigs, how they think about pricing now, and the add-ons that are most lucrative.
Read all about what’s working in coffee catering pricing.
🔗 freshcup.com/CoffeeCartPrice
ALT How Coffee Carts and Caterers Price Gigs: 4 Operators Share Their Processes
Brazil’s bumper coffee harvest was forecast to ease global prices, which hit record highs last year. However, futures prices remain elevated, partly due to low stockpiles at warehouses monitored by the Intercontinental Exchange.
🔗 freshcup.com/LowStockpiles
Have your logo on a mug? That’s a start. Here’s how to create a merch strategy that builds loyalty and affinity for your brand.
Read more in Operator Notes, a weekly newsletter written by coffee operatorswho spot trends and share insight.
🔗 freshcup.com/OPNotesMerch
Kenyan coffee professionals are coming together in November to taste coffees from around the country for the new Kenyan Coffee Flavor Map project to create a broader vocabulary for Kenyan coffees and integrate the perspectives of Kenyan industry.
🔗 freshcup.com/KenyanFlavorMap
ALT New Flavor Map Seeks to Center Local Voices in Kenyan Coffee
Featured, this week in Coffee News Club, the he U.S. Department of State is funding the multimillion-dollar research project to address climate change challenges in coffee and cacao production.
Learn more at the link.
🔗 freshcup.com/USCacaoResearch
Biohackers think they can offset caffeine’s consequences. Plus, low stockpiles weigh on coffee prices despite Brazil’s harvest, and the U.S. funds new research.
The latest news in coffee and tea by Fionn Pooler.
🔗 freshcup.com/CoffeeNewsOct26
ALT Coffee News Club: October 26th
Matcha Rio is a new brand offering three unique matcha blends to serve a range of beverages.
Anna Holder-May, marketing manager at David Rio, told us why the company is building a standalone matcha brand and how operators can use each blend.
🔗 freshcup.com/MatchaRio
Featured, this week in Coffee News Club, in January 2025, Harrison Suarez filed a lawsuit against his Compass Coffee co-founder Michael Haft alleging fraud, racketeering, and misuse of funds. That lawsuit has now been settled.
Learn more at the link
🔗 freshcup.com/CompassLawsuit
Fresh Cup Magazine retweeted
Copy: Your expertise belongs on our stage. 🎤 Apply to lead a Lecture at World of Coffee New Orleans by December 4, 2026. usa.worldofcoffee.org/lectur…
Competitors will copy your drinks, your captions, and your menus. So what, if anything, is truly yours?
Read more in Operator Notes, a weekly newsletter written by coffee consultants, creators, and practitioners who spot trends and share insight.
🔗 freshcup.com/OPNotesCafeReci…
Featured, this week in Coffee News Club, new research from Ecuador found that some plants grown from seeds marketed as Gesha or Sidra didn’t match their labels.
Learn more at the link.
🔗 freshcup.com/GeshaImpersonat…
Is that Gesha really Gesha? Researchers find that sometimes it’s not. Plus, Starbucks opens in Xinjiang, and coffee is linked to lower mouth and throat cancer risk.
The latest news in coffee and tea by Fionn Pooler.
🔗 freshcup.com/CoffeeNewsOct19
ALT Coffee News Club: Week of October 19
In a recent survey, more than 40 roasters told us how they set their wholesale prices
We reviewed their answers and contrasted them with what Luke Waite of Pomelo Coffee Consulting, teaches about wholesale pricing in the Wholesale for Roasters course
🔗 freshcup.com/SetWholesalePri…
ALT How Do Roasters Set Wholesale Coffee Prices? 40+ Shared Their Process
Featured, this week in Coffee News Club, Starbucks is often the target of lawsuits. The latest one, filed in federal court alleges that eight protein lattes and matchas labeled “sugar-free” on the coffee giant’s menus are anything but.
🔗 freshcup.com/SBSued
Your brand values are meaningless unless you teach your team how to turn them into action.
Read more in Operator Notes, a weekly newsletter written by coffee operators, consultants, creators, and practitioners who spot trends and share insight.
🔗 freshcup.com/OPNotesValues
Researchers at the University of Jambi in Indonesia explored the possibilities of improving the quality of Liberica coffee using bacteria found in the digestive tracts of civets. The samples scored above the specialty floor of 80 points.
🔗 freshcup.com/LibericaFermTec…
Would you like a burrito with your coffee? Starbucks reportedly mulls Chipotle takeover. Plus, bacteria-boosted Liberica, and coffee farming in Sicily.
Stay up to date with the latest news in the coffee and tea sector by Fionn Pooler.
🔗 freshcup.com/CoffeeNewsOct12
ALT Coffee News Club: Week of October 12